Outbound

Overview

An outbound list is a promise to your reps: work these and you will not waste your time. Most lists break that promise, with stale contacts, off-ICP accounts, and no sense of priority. This lesson is about building a list a rep will actually trust, one where every account fits, every contact is reachable, and the order already reflects who is most likely to convert.

The workflow, step by step

1. 1

   Build the audience

   Build an audience where every account fits your ICP and current signals, since the results depend on the list behind them.

2. 2

   Add verified contacts

   Add contacts verified across many providers, so the emails and numbers actually reach someone.

3. 3

   Validate against the web

   Confirm the account data against live web sources before your team acts, so you are not reaching out on something stale.

4. 4

   Qualify and rank on intent

   Rank the list by buying intent so the likeliest converters surface first, and the team works the top.

5. 5

   Dedupe against the CRM

   Remove accounts you already own so the list stays clean and reps do not collide with existing owners.

6. 6

   Hand off to sequencing

   Format and sync the finished list so a rep can start sequencing it the same day.

7. 7

   Keep it refreshed

   Keep the list current as accounts and contacts change, so it does not decay between campaigns.