Execution

Every step so far has built toward outreach that actually goes out. Execution is where your qualified, researched contacts move into live campaigns across email, phone, and social, run from one platform. This lesson covers importing your contacts, launching in each channel, and closing the loop so the results feed your next round of work. This is the Deploy step, where the motion comes full circle.

The workflow, step by step

1. 1

   Import your contacts

   Execution starts by importing your qualified, researched contacts into the platform to launch from. Everything you built so far comes together here.

2. 2

   Launch in LinkedIn

   A LinkedIn campaign reaches contacts where they already network, which suits social touches and warmer introductions. Use it to complement email rather than replace it.

3. 3

   Launch in the Dialer

   The Dialer turns verified phone numbers into live conversations, so the phones you enriched become calls. This is where a verified direct dial pays for itself.

4. 4

   Launch in Email

   Email campaigns reach your verified contacts at scale, with the deliverability that verified addresses protect. Send to people the waterfall confirmed, not guesses.

5. 5

   Close the loop

   The final step feeds results back into your always-on lists, so responses and outcomes inform the next round. The motion comes full circle, and your lists keep getting smarter.

Try it in Landbase

1. Take one qualified, researched list and import the contacts.
2. Launch a short campaign in the channel your buyers respond to best.
3. Personalize the first touch.
4. As responses come in, note what to feed back into your always-on lists.