Always-on lists

Most list-building is a one-time pull, yet the market keeps moving after you stop. Always-on lists turn a search into a standing one: you pick a signal, and Landbase continuously surfaces the accounts that hit it and match your ICP, so new opportunities arrive without you running the search again. This is the Sustain step, where your pipeline keeps filling on its own.

The workflow, step by step

1. 1

   The standing list

   An always-on list turns a search into a standing one, so Landbase keeps surfacing accounts that match without you running the search again. Where a normal pull captures a moment, this keeps pace with the market as it changes.

2. 2

   Pick the signal

   The signal you choose decides which accounts the list watches for, such as recent funding, a hiring surge, or a new executive in your ICP. Pick the one event that best predicts readiness for what you sell.

3. 3

   Route against your ICP

   As accounts hit the signal, Landbase checks each one against your ICP and routes only the matches to you in real time. You see in-market, on-fit accounts as they appear, not weeks later.

4. 4

   Act on what lands

   The point of a standing list is action, so build a habit of working the accounts as they arrive. A short, regular review beats a big batch, because the value of a signal fades with time.

Try it in Landbase

1. Set up one always-on list around a single signal, such as recent funding in your ICP.
2. Let accounts route against your ICP as they hit the signal.
3. Check back in a week and review the accounts that landed.
4. Act on the first ones while the signal is still fresh.