A list is only accurate the day you build it. The market keeps moving, and the accounts that become a fit next week are invisible to a one-time pull. An always-on list solves that by watching for a signal continuously and surfacing new matches as they appear, so your pipeline keeps filling on its own instead of going stale between searches. This is the Sustain step, where targeting becomes something that runs rather than something you repeat.
| Account | Signal | Fit |
|---|---|---|
| Acme | Raised Series B | Tier 1 |
| Globex | Hiring 12 SDRs | Tier 1 |
| Initech | New VP of Sales | Tier 2 |
Turn a one-time search into a standing list, so Landbase keeps surfacing new accounts that match without you re-running it.
Choose the signal the list watches for, such as recent funding or a hiring surge, which decides what makes an account qualify.
As accounts hit the signal, Landbase checks each against your ICP and surfaces only the matches, so you see just the ones worth your time.
Work the accounts as they arrive on a regular cadence, so the standing list turns into steady pipeline instead of a list you forget.