MARKETING

Build campaigns that translate into pipeline

Marketing teams are measured on pipeline but often operate without a clear view of which accounts matter. Landbase connects audience creation, evaluation, and activation into a single system.

Define ICP
Based on real customers
Build full audience
4,218 accounts mapped
Pre-evaluate accounts
Before campaign launch
Reach buyers
Verified contacts included
Every channel covered
Drive pipeline
Audience Targeting

Build campaigns around
accounts primed to convert

✓Build audiences from closed won customers
✓Expand into similar accounts automatically
✓Focus spend on high fit companies
Campaign Audience
Built from closed-won customers
Building
142 closed-won customers analyzedSeed data
Lookalikes identified across TAMExpanded
ICP criteria applied to all accountsQualified
Audience ready for all channelsActivated
Audience size
2,847 high-fit accounts
Launch →
Sales Alignment

Use a shared definition
of qualified pipeline

✓Apply consistent qualification criteria
✓Deliver only high fit accounts into pipeline
✓Improve conversion across the funnel
Shared Qualification
Marketing and sales aligned
Active
Audience
4,218
Qualified
2,847
To sales
2,847
Excluded
1,371
100% of pipeline meets sales criteria
No more bad leads
Every account pre-qualified
Review →
Buyer Reach

Connect with the people
who make decisions

✓Identify decision makers and buying groups
✓Support outbound, paid, and ABM efforts
✓Ensure full coverage across accounts
Buying Group
Decision makers per account
Mapped
SC
Sarah Chen · VP RevOps
Economic buyer · HubSpot champion
Primary
MK
Maya K. · Head of Marketing
Campaign owner · ABM lead
Influencer
JR
James R. · VP Sales
Pipeline owner · end user
Influencer
TP
Tom P. · CRO
Final approver
Champion
Contacts verified
4 buyers · all channels covered
Export →
Timing and Signals

Engage accounts
when they are most likely to act

✓Identify hiring, funding, and intent signals
✓Refresh audiences continuously
✓Increase engagement and conversion rates
Signal Layer
Live across your full audience
Live
BrightMesh raised $22M Series BFunded
Stackline hiring AEs and SDRsHiring
Loopkit migrated to SalesforceTech change
Vantage HQ headcount up 18%Growing
Audience refreshed
312 new signals this week
Review →

Better inputs lead to better outcomes

Landbase helps marketing teams turn campaigns into measurable pipeline.