Understand which companies and segments deserve focus today by maintaining a clear view of your market and ideal profiles.
Maintain a clear view of the companies that make up your addressable market based on current company attributes and market conditions.
Keep targeting focused on companies that align with your ideal profile as the market evolves.
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Create campaign audiences from accounts showing growth and engagement, improving the quality of opportunities entering the GTM pipeline.
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Identify which market segments are showing increased activity and direct effort toward areas with emerging demand.
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