Enrich and match records

6 min Intermediate

Overview

Base Camp showed you how to fill in missing details on a list you build inside Landbase. The real power move is doing it on records that come from somewhere else, like a CRM export or a coworker's spreadsheet: first Landbase matches each row to the right person or company in its data, then it fills in the details you need, like a verified email, a phone number, and facts about the company. That is what makes an old, half-empty list usable again, turning names you cannot act on into a list you can email or call, without rebuilding it by hand.

Matching: connect your records to the data

Matching takes the details you already have and connects them to the right record in the Landbase data. This match is what makes enrichment possible, because it tells Landbase exactly whose information to return. The more complete your identifying details, the more confident the match.

Match a person

A full name plus the company name is usually enough, and an email or a LinkedIn profile makes the match more confident. Adding a job role or location helps when a common name brings back more than one possible person. The match links your record to a single entry among more than 800 million contacts.

Match a company

A website domain is the most reliable way to identify a company, because it belongs to just one organization, while company names vary and repeat across regions. The match connects the company to its full company record among more than 40 million companies, and it also lets you enrich the people who work there.

Checking many data sources in order

Instead of relying on a single source, Landbase checks many data providers one after another. When the first one does not have a verified answer, it moves to the next, and it keeps going until it finds one or runs out of sources. Landbase pulls from more than 20 premium providers along with live web sources, which is far broader coverage than any single database offers.

Two good things come from this. More of your file comes back filled in, because a gap in one provider is covered by the next. And every answer is verified before it is added, so you reach real inboxes and real phone numbers instead of guesses.

One record, or a whole file

Enriching a single record is the clearest way to see how this works. You choose the details you want, and Landbase returns a verified value for each one it can confirm and flags the rest. Enrich one example record before a large run so you learn which details are reliably available for the kind of people you sell to.

Batch enrichment does the same thing to a whole file at once. You bring a list, Landbase matches each row, and the details you picked are filled in across the entire file in a single pass. Give every row a strong identifier, like a website domain or an email, to protect how many rows get matched. Then review the matches and re-run the ones that missed. This is the step that turns a large, incomplete export into a list ready for outreach.

Verified phone numbers

Phone numbers are the most valuable contact detail and the hardest to find and verify, so treat them as a targeted add-on rather than something you request every time. Enrich verified emails across the whole list first, then add phone numbers only for the contacts you actually plan to call. Every number is verified before it is added, so you are adding numbers you can trust.

Prompts to try

Each of these matches first, then fills in the details you name.

Match and enrich one contact
Match Daniel Saks at landbase.com and enrich with title, department, and a verified work email.
Match a file of accounts
I have a spreadsheet of 200 accounts with names and domains. Match each to your dataset and add industry, employee size, and revenue.
Enrich one first
Enrich this single record so I can see which fields come back verified before I run the whole file.
Targeted phones
Add verified phone numbers only for the director-and-above contacts I plan to call.

Try it in Landbase

  1. Take a small export from your CRM or a spreadsheet of accounts.
  2. Match the records first, using a website domain or email wherever you have one.
  3. Ask Landbase to fill in the email and a few company details, and see how many verified results come back.
  4. Notice how much of the file you can fill in without typing anything by hand.
Tip
A strong identifier gets more of your rows matched. A website domain for companies, and an email or LinkedIn URL for people, will match far more of your file than a name alone.

Ready to try it yourself?

Create a free account and get 1000 credits to build your first list.

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