Frequently asked questions
What hiring signals are most predictive of a purchase?
Net new hires for the role that would own your product, especially when paired with a leadership-level hire 30 to 60 days prior. Generic headcount growth is weaker than role-specific growth.
How do you separate real hiring signals from posting spam?
Filter for job posts that are at least 14 days old (real posts persist, spam gets taken down), have a salary band, and are listed on the company's own careers page (not just LinkedIn). Cross-reference against actual hires in the same role over the past 6 months.
Are hiring signals stronger for inbound or outbound?
Outbound. The signal is more valuable as a trigger to initiate than as a confirmation of inbound. Most inbound flows already have stronger intent signals; hiring data is most useful for cold targeting.
What's the lag between a hire being announced and a purchase decision?
Typically 60 to 120 days for an individual contributor hire to influence vendor selection; 30 to 90 days for a leadership hire. Time outreach to the back half of that window. Too early reads as desperation.
Does every hire produce a useful signal?
No. Only hires that map directly to your buyer role are signals. A new VP Sales is a strong signal for sales-stack vendors and irrelevant for HR-stack vendors. The filter has to be ICP-aware.
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