Data freshness

Contact data verified in the last 60 days, intent signals from the last 14 days, hiring activity from the last 30 days. Anything older than 90 days for contacts and 30 days for behavioral signals is past its useful life.

Connect rates drop roughly proportionally to data age. A list 6 months stale typically connects at 40 to 50 percent of a list that's 30 days old. The exact curve depends on the segment's job turnover rate.

Direct phone numbers (because of role changes and remote work) and email addresses (because of departures). Firmographics decay slowly. Technographics sit in the middle.

You don't try to re-enrich everything. You score records by usage frequency, then re-enrich the top 20 percent monthly and the rest opportunistically when a rep is about to touch them.

Both. Vendors should refresh on a known cadence and surface the timestamp. Process should route re-enrichment automatically without RevOps having to babysit it. Most teams fix one and ignore the other.