VP of Sales

The executive role responsible for revenue from new business. Common buyer for Landbase.

Where this term appears on Landbase

Blog

The Cost of Bad Outbound Data: How Enterprise Teams Calculate Wasted Pipeline

Bad outbound data costs enterprise SDR teams $500K+ annually in wasted rep time, damaged deliverability, and missed accounts. Here is how to calculate the

Blog

Account-Based Sales Development: Coordinating SDR and Marketing on Named Accounts

Account-based sales development coordinates SDR outreach with marketing air cover on named accounts. Here is how enterprise teams run ABSD programs with da

Blog

Territory Planning for Enterprise Sales: How to Divide the Market With Data

Territory planning at enterprise scale requires scored TAM data, balanced account distribution, and segment-specific assignment rules. Here is the data-dri

Blog

Multi-Segment Outbound: How to Run Different ICPs Across One SDR Org

Enterprise companies sell to multiple segments with different ICPs. Running them through one SDR org requires separate scoring models, segment-specific con

Blog

Contact Verification at Scale: Why Your B2B Database Decays and How to Fix It

B2B contact data decays 20-30% annually. At enterprise scale, that means thousands of stale contacts wasting rep time every month. Here is how to verify co

Blog

Propensity Scoring for B2B Sales: How to Predict Which Accounts Will Convert

Firmographic filters treat every company in a segment the same. Propensity scoring predicts which ones will actually buy. Here is how enterprise teams buil

ICP Page

How to Find Series C Martech Companies Hiring VP Sales

Consolidating sales org under experienced revenue leader. Here's how to find them, qualify them, and time your outreach.

ICP Page

How to Find Series C Logistics Tech Companies Hiring VP Sales

Multi-product sales motion needs unified leadership. Here's how to find them, qualify them, and time your outreach.

ICP Page

How to Find Series C Legal Tech Companies Hiring VP Sales

Building partner channel alongside direct sales. Here's how to find them, qualify them, and time your outreach.

ICP Page

How to Find Series C HR Tech Companies Hiring VP Sales

Moving from PLG to enterprise requires sales transformation. Here's how to find them, qualify them, and time your outreach.

ICP Page

How to Find Series C Healthtech Companies Hiring VP Sales

Scaling from mid-market to enterprise needs new leadership. Here's how to find them, qualify them, and time your outreach.

ICP Page

How to Find Series C Fintech Companies Hiring VP Sales

New sales leader will re-evaluate entire tool stack. Here's how to find them, qualify them, and time your outreach.

Frequently asked questions

When does a company hire its first VP Sales?
Usually around $1M to $3M ARR for B2B SaaS, or when the founder can no longer personally run sales while also doing CEO work. Hiring too early (founder still doing sales) is the most common mistake.
What separates a great VP Sales from a good one?
Pipeline discipline and team building. Great VP Sales obsess about pipeline coverage and quality, and they invest in their team's development. Mediocre VP Sales focus on hero-rep moves and forecast performance.
What's the typical VP Sales tenure?
3 to 5 years in healthy companies; 18 to 24 months in struggling ones. Short tenures often indicate misalignment between the VP's playbook and the company's stage.
VP Sales vs CRO. What's the difference?
VP Sales runs the sales function. CRO owns the entire revenue function (sales + marketing + customer success). The transition often happens around Series C when the org needs cross-functional alignment.
Is the VP Sales a buyer for Landbase?
Yes. Typically the economic buyer. The daily user is more often a RevOps lead or GTM engineer, but the VP Sales is who feels the pain of poor account targeting and signs the contract.