VP of Sales

The executive role responsible for revenue from new business. Common buyer for Landbase.

Where this term appears on Landbase

Blog

The Cost of Bad Outbound Data: How Enterprise Teams Calculate Wasted Pipeline

Bad outbound data costs enterprise SDR teams $500K+ annually in wasted rep time, damaged deliverability, and missed accounts. Here is how to calculate the

Blog

Account-Based Sales Development: Coordinating SDR and Marketing on Named Accounts

Account-based sales development coordinates SDR outreach with marketing air cover on named accounts. Here is how enterprise teams run ABSD programs with da

Blog

Territory Planning for Enterprise Sales: How to Divide the Market With Data

Territory planning at enterprise scale requires scored TAM data, balanced account distribution, and segment-specific assignment rules. Here is the data-dri

Blog

Multi-Segment Outbound: How to Run Different ICPs Across One SDR Org

Enterprise companies sell to multiple segments with different ICPs. Running them through one SDR org requires separate scoring models, segment-specific con

Blog

Contact Verification at Scale: Why Your B2B Database Decays and How to Fix It

B2B contact data decays 20-30% annually. At enterprise scale, that means thousands of stale contacts wasting rep time every month. Here is how to verify co

Blog

Propensity Scoring for B2B Sales: How to Predict Which Accounts Will Convert

Firmographic filters treat every company in a segment the same. Propensity scoring predicts which ones will actually buy. Here is how enterprise teams buil

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How to Find Series C Martech Companies Hiring VP Sales

Consolidating sales org under experienced revenue leader. Here's how to find them, qualify them, and time your outreach.

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How to Find Series C Logistics Tech Companies Hiring VP Sales

Multi-product sales motion needs unified leadership. Here's how to find them, qualify them, and time your outreach.

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How to Find Series C Legal Tech Companies Hiring VP Sales

Building partner channel alongside direct sales. Here's how to find them, qualify them, and time your outreach.

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How to Find Series C HR Tech Companies Hiring VP Sales

Moving from PLG to enterprise requires sales transformation. Here's how to find them, qualify them, and time your outreach.

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How to Find Series C Healthtech Companies Hiring VP Sales

Scaling from mid-market to enterprise needs new leadership. Here's how to find them, qualify them, and time your outreach.

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How to Find Series C Fintech Companies Hiring VP Sales

New sales leader will re-evaluate entire tool stack. Here's how to find them, qualify them, and time your outreach.

Frequently asked questions

What does vp of sales mean?
The executive role responsible for revenue from new business. Common buyer for Landbase.
Why does vp of sales matter for B2B revenue teams?
VP of Sales sits upstream of pipeline decisions. Teams that get it right route SDR time toward the right accounts, message buyers in the right window, and forecast revenue with higher confidence. Teams that ignore it spray and pray, miss the buying window, and forecast on intuition.
How is vp of sales used in practice?
Modern revenue teams operationalize vp of sales by ingesting it into the CRM, scoring it against the ICP, and triggering downstream outreach when defined thresholds are crossed. The signal is the trigger; the action belongs to the SDR or AE working that account.
How is vp of sales different from adjacent f140b839fb1449598a6867eb70b294e8 concepts?
VP of Sales is one specific surface inside the broader f140b839fb1449598a6867eb70b294e8 stack. It pairs with adjacent concepts (firmographic fit, intent, scoring, sequencing) but has a distinct operational definition and a specific moment in the buying journey where it applies.
How does Landbase apply vp of sales?
Landbase treats vp of sales as a first-class signal inside its GTM infrastructure. It is exposed through the Landbase CLI and API so RevOps engineers and GTM teams can build automated, signal-based motions on top of it instead of waiting for a monthly export.