Sales play

A documented, repeatable motion describing the trigger, target segment, messaging, and follow-up steps for a specific revenue scenario.

Where this term appears on Landbase

Blog

Best AI Sales Agents in 2026: Top 9 Platforms Compared

Compare the best AI sales agents in 2026, including full agentic GTM platforms and vertical AI SDR tools, to find the right fit for your outbound, qualific

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Salesloft Pricing in 2026: Real Cost, Plans, and TCO

Salesloft's 2026 custom-quoted pricing runs $125–$165 per user per month before add-ons and annual increases. Discover how Landbase's agentic AI platform d

Blog

Smartlead Pricing 2026: Plans, Costs & TCO Guide

Smartlead's 2026 plans start at $39/month and scale to $379/month, but real costs climb significantly once mailboxes, domains, and verification are factore

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Sales Intelligence Platforms: What Enterprise Teams Actually Need in 2026

Enterprise teams evaluating sales intelligence platforms should look beyond database size. Here is what the category actually includes and what to prioriti

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How Enterprise Sales Teams Use AI for Account Research in 2026

Enterprise sales teams are using AI to replace manual account research across scoring, contact qualification, and buying signal detection. Here is what wor

Blog

Territory Planning for Enterprise Sales: How to Divide the Market With Data

Territory planning at enterprise scale requires scored TAM data, balanced account distribution, and segment-specific assignment rules. Here is the data-dri

Frequently asked questions

What's a sales play?
A documented motion for a specific scenario: target segment, trigger event, message angles, follow-up steps. Sales plays are the playbook-level artifacts that turn ad-hoc reps into a repeatable team.
How many sales plays should a team have?
5 to 10 active plays at any time. More than 10 and reps can't remember which to run; fewer than 5 and you're under-segmenting the motion. Retire plays that aren't working and add new ones quarterly.
Who owns sales plays?
Usually sales enablement or RevOps, depending on org structure. The play documentation lives somewhere central (CMS, wiki, enablement tool); the execution sits with the AEs and SDRs.
What's the biggest mistake with sales plays?
Writing them and not maintaining them. Plays decay fast. Message angles age, competitive landscape shifts, product evolves. Quarterly review keeps them relevant.
How does Landbase support running sales plays?
By identifying which accounts match a specific play's trigger conditions. "Run the funded-mid-market-fintech play" becomes a one-line query against the scored list.