Sales play

A documented, repeatable motion describing the trigger, target segment, messaging, and follow-up steps for a specific revenue scenario.

Where this term appears on Landbase

Blog

Best AI Sales Agents in 2026: Top 9 Platforms Compared

Compare the best AI sales agents in 2026, including full agentic GTM platforms and vertical AI SDR tools, to find the right fit for your outbound, qualific

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Salesloft Pricing in 2026: Real Cost, Plans, and TCO

Salesloft's 2026 custom-quoted pricing runs $125–$165 per user per month before add-ons and annual increases. Discover how Landbase's agentic AI platform d

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Smartlead Pricing 2026: Plans, Costs & TCO Guide

Smartlead's 2026 plans start at $39/month and scale to $379/month, but real costs climb significantly once mailboxes, domains, and verification are factore

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Sales Intelligence Platforms: What Enterprise Teams Actually Need in 2026

Enterprise teams evaluating sales intelligence platforms should look beyond database size. Here is what the category actually includes and what to prioriti

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How Enterprise Sales Teams Use AI for Account Research in 2026

Enterprise sales teams are using AI to replace manual account research across scoring, contact qualification, and buying signal detection. Here is what wor

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Territory Planning for Enterprise Sales: How to Divide the Market With Data

Territory planning at enterprise scale requires scored TAM data, balanced account distribution, and segment-specific assignment rules. Here is the data-dri

Frequently asked questions

What does sales play mean?
A documented, repeatable motion describing the trigger, target segment, messaging, and follow-up steps for a specific revenue scenario.
Why does sales play matter for B2B revenue teams?
Sales play sits upstream of pipeline decisions. Teams that get it right route SDR time toward the right accounts, message buyers in the right window, and forecast revenue with higher confidence. Teams that ignore it spray and pray, miss the buying window, and forecast on intuition.
How is sales play used in practice?
Modern revenue teams operationalize sales play by ingesting it into the CRM, scoring it against the ICP, and triggering downstream outreach when defined thresholds are crossed. The signal is the trigger; the action belongs to the SDR or AE working that account.
How is sales play different from adjacent 341a783bc07d117bc70584f9ba3e5ff5 concepts?
Sales play is one specific surface inside the broader 341a783bc07d117bc70584f9ba3e5ff5 stack. It pairs with adjacent concepts (firmographic fit, intent, scoring, sequencing) but has a distinct operational definition and a specific moment in the buying journey where it applies.
How does Landbase apply sales play?
Landbase treats sales play as a first-class signal inside its GTM infrastructure. It is exposed through the Landbase CLI and API so RevOps engineers and GTM teams can build automated, signal-based motions on top of it instead of waiting for a monthly export.