Frequently asked questions
What's in outbound infrastructure that's not in a sequencer?
List building, scoring, signal triggers, enrichment, deliverability, and identity resolution. The sequencer sends; the infrastructure decides what to send, to whom, when, and through which channel.
Why isn't outbound infrastructure just one tool?
Because each layer has specialized requirements. Deliverability vendors differ from intent vendors differ from scoring engines. The composable approach gives better depth at each layer; the suite approach gives convenience at the cost of depth.
How much does outbound infrastructure cost?
For a 5-SDR team: $30K to $80K annually across the layers (data, intent, enrichment, sequencing, deliverability). Plus engineering time to integrate. Per-SDR cost is around $10K to $15K annually for the infrastructure alone.
What's the ROI threshold to justify outbound infrastructure?
It pays back when SDR-per-quota productivity rises 25 percent or more. Typically through better targeting and less time wasted on stale leads. Below that productivity bump, the spend is hard to justify.
Is Landbase outbound infrastructure or something else?
Yes, Landbase is the data, scoring, and signal layer of outbound infrastructure. It doesn't replace the sequencer or the SDR seat; it's what feeds them both, accessed through the web app or CLI.
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