Demand generation

Marketing motion focused on creating awareness and pipeline at scale.

Frequently asked questions

What does demand generation mean?
Marketing motion focused on creating awareness and pipeline at scale.
Why does demand generation matter for B2B revenue teams?
Demand generation sits upstream of pipeline decisions. Teams that get it right route SDR time toward the right accounts, message buyers in the right window, and forecast revenue with higher confidence. Teams that ignore it spray and pray, miss the buying window, and forecast on intuition.
How is demand generation used in practice?
Modern revenue teams operationalize demand generation by ingesting it into the CRM, scoring it against the ICP, and triggering downstream outreach when defined thresholds are crossed. The signal is the trigger; the action belongs to the SDR or AE working that account.
How is demand generation different from adjacent 8701a334234949086ac87340fc10a12e concepts?
Demand generation is one specific surface inside the broader 8701a334234949086ac87340fc10a12e stack. It pairs with adjacent concepts (firmographic fit, intent, scoring, sequencing) but has a distinct operational definition and a specific moment in the buying journey where it applies.
How does Landbase apply demand generation?
Landbase treats demand generation as a first-class signal inside its GTM infrastructure. It is exposed through the Landbase CLI and API so RevOps engineers and GTM teams can build automated, signal-based motions on top of it instead of waiting for a monthly export.