Frequently asked questions
How is demand generation different from lead generation?
Lead generation captures already-existing demand (someone searching for a solution). Demand generation creates new demand (someone realizing they have a problem). Lead gen scales; demand gen compounds.
What's the right demand-gen mix for a Series B B2B SaaS?
Roughly 50 to 70 percent on demand capture (SEO, SEM, retargeting) and 30 to 50 percent on demand creation (content, podcast sponsorships, original research). Pure demand capture caps at your category's current search volume.
What's the most-overrated demand-gen tactic in 2026?
Generic LinkedIn ads. CPCs are high, attribution is fuzzy, and the audience signal-to-noise ratio dropped sharply as everyone piled in. Targeted high-value content placements often beat ads at half the cost.
What demand-gen channel is most undervalued right now?
Original research that earns mentions in other publications and podcasts. Hard to scale, but the half-life of a well-cited research piece is years.
How does Landbase enable demand-gen teams?
By identifying accounts in your ICP that are showing demand signals (intent, hiring, funding) so demand-gen programs can target the warmest 5 to 10 percent rather than the broadest possible audience.
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