MarTech

Marketing technology. The full set of tools used by a marketing team for demand gen, automation, and analytics.

Where this term appears on Landbase

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Best Tools For TAM Identification

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11 Best Tools For Outbound Sequencing

Discover the 11 best outbound sequencing tools for 2025, from AI-powered platforms like Landbase to enterprise solutions like Outreach and Salesloft—comple

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How AI Is Changing RevOps

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Understanding Revenue Operations in 2026

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What Is GTM Ops?

GTM Ops transforms go-to-market strategy into predictable revenue by aligning people, processes, data, and technology across sales, marketing, and customer

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How to Find Series C Martech Companies Hiring VP Sales

Consolidating sales org under experienced revenue leader. Here's how to find them, qualify them, and time your outreach.

ICP Page

How to Find Series B Martech Companies Hiring SDRs

Outbound to marketers requires persona-specific messaging. Here's how to find them, qualify them, and time your outreach.

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How to Find Series B Martech Companies Hiring for RevOps

A martech company hiring RevOps knows exactly what good tooling looks like. They are rebuilding their own stack to practice what they preach.

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How to Find Series B Martech Companies Hiring CRO

Unifying product-led and sales-led motions under CRO. Here's how to find them, qualify them, and time your outreach.

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How to Find Series A Martech Companies Hiring AEs

Product-led growth hitting ceiling needs outbound AEs. Here's how to find them, qualify them, and time your outreach.

Frequently asked questions

What does martech mean?
Marketing technology. The full set of tools used by a marketing team for demand gen, automation, and analytics.
Why does martech matter for B2B revenue teams?
MarTech sits upstream of pipeline decisions. Teams that get it right route SDR time toward the right accounts, message buyers in the right window, and forecast revenue with higher confidence. Teams that ignore it spray and pray, miss the buying window, and forecast on intuition.
How is martech used in practice?
Modern revenue teams operationalize martech by ingesting it into the CRM, scoring it against the ICP, and triggering downstream outreach when defined thresholds are crossed. The signal is the trigger; the action belongs to the SDR or AE working that account.
How is martech different from adjacent 3cfc4b7986f36271815041cc8c04c72b concepts?
MarTech is one specific surface inside the broader 3cfc4b7986f36271815041cc8c04c72b stack. It pairs with adjacent concepts (firmographic fit, intent, scoring, sequencing) but has a distinct operational definition and a specific moment in the buying journey where it applies.
How does Landbase apply martech?
Landbase treats martech as a first-class signal inside its GTM infrastructure. It is exposed through the Landbase CLI and API so RevOps engineers and GTM teams can build automated, signal-based motions on top of it instead of waiting for a monthly export.