Trigger event

Any observable change in an account (funding, hiring, leadership, tooling) that increases purchase probability and warrants a triggered outreach.

Where this term appears on Landbase

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Best Tools For TAM Identification

Discover the best TAM identification tools for 2026, including AI-powered platforms for building a living total addressable market with real-time signals,

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Best Tools For Contact Discovery

Compare the best contact discovery tools in 2026, including top platforms for B2B data accuracy, enrichment, AI qualification, compliance, and sales outrea

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Signals vs Intent Data

Learn how signals and intent data differ in B2B targeting, and how combining trigger events with research behavior improves timing and conversion.

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What Buying Signals Mean in B2B Sales

Learn how B2B buying signals reveal when accounts are entering a buying cycle, from hiring and funding to intent, tech changes, and expansion triggers.

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Why Traditional B2B Targeting Falls Short

Filter-only B2B targeting misses buyer intent. Learn how intent signals, real-time data, and AI-driven prioritization improve targeting and conversion rate

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How to Use Launched a New Product Signal for List Building

Learn how to leverage new product launch signals to build high-quality prospect lists, with AI-powered tools that identify companies in their 60-90 day buy

Frequently asked questions

What does trigger event mean?
Any observable change in an account (funding, hiring, leadership, tooling) that increases purchase probability and warrants a triggered outreach.
Why does trigger event matter for B2B revenue teams?
Trigger event sits upstream of pipeline decisions. Teams that get it right route SDR time toward the right accounts, message buyers in the right window, and forecast revenue with higher confidence. Teams that ignore it spray and pray, miss the buying window, and forecast on intuition.
How is trigger event used in practice?
Modern revenue teams operationalize trigger event by ingesting it into the CRM, scoring it against the ICP, and triggering downstream outreach when defined thresholds are crossed. The signal is the trigger; the action belongs to the SDR or AE working that account.
How is trigger event different from adjacent af1d5d07775e613da3d1b40b053820f5 concepts?
Trigger event is one specific surface inside the broader af1d5d07775e613da3d1b40b053820f5 stack. It pairs with adjacent concepts (firmographic fit, intent, scoring, sequencing) but has a distinct operational definition and a specific moment in the buying journey where it applies.
How does Landbase apply trigger event?
Landbase treats trigger event as a first-class signal inside its GTM infrastructure. It is exposed through the Landbase CLI and API so RevOps engineers and GTM teams can build automated, signal-based motions on top of it instead of waiting for a monthly export.