Trigger event

Any observable change in an account (funding, hiring, leadership, tooling) that increases purchase probability and warrants a triggered outreach.

Where this term appears on Landbase

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Best Tools For TAM Identification

Discover the best TAM identification tools for 2026, including AI-powered platforms for building a living total addressable market with real-time signals,

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Best Tools For Contact Discovery

Compare the best contact discovery tools in 2026, including top platforms for B2B data accuracy, enrichment, AI qualification, compliance, and sales outrea

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Signals vs Intent Data

Learn how signals and intent data differ in B2B targeting, and how combining trigger events with research behavior improves timing and conversion.

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What Buying Signals Mean in B2B Sales

Learn how B2B buying signals reveal when accounts are entering a buying cycle, from hiring and funding to intent, tech changes, and expansion triggers.

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Why Traditional B2B Targeting Falls Short

Filter-only B2B targeting misses buyer intent. Learn how intent signals, real-time data, and AI-driven prioritization improve targeting and conversion rate

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How to Use Launched a New Product Signal for List Building

Learn how to leverage new product launch signals to build high-quality prospect lists, with AI-powered tools that identify companies in their 60-90 day buy

Frequently asked questions

What counts as a sales trigger event?
Any observable change in an account (funding, hiring, leadership change, tooling shift, M&A, regulatory change) that increases purchase probability. Generic web visits and content downloads usually don't count. They're too weak.
Which trigger events have the highest conversion?
Funding events (Series B/C), leadership hires (especially the role that owns your category), and tooling deprecations at competitors. These three typically run 3 to 5x baseline reply rate.
What's the right window to act on a trigger event?
Within 5 to 10 business days. Triggers create attention windows that close fast. By week three, the prospect's inbox has normalized and the trigger's relevance has faded.
How do you avoid being one of 200 vendors emailing on the same trigger?
Pair the trigger with a unique observation about that account. "Congrats on the funding" is what 200 vendors send; "here's how teams at your stage typically structure GTM after Series B" is what gets a reply.
How does Landbase surface trigger events?
As scored, timed alerts that fire within 24 to 48 hours of the event. Each alert includes the underlying source data (press release, LinkedIn, Form D) so the SDR can verify before acting.