Frequently asked questions
What does technographic data tell you?
What technology an account currently uses. CRM, marketing automation, hosting, payment processor, etc. Useful for both displacement plays ("they use the incumbent we replace") and partnership signals ("they use the tools we integrate with").
How accurate is technographic data?
For public-facing tools (website tech, third-party scripts): 85 to 95 percent. For internal tools (CRM, internal apps): 50 to 70 percent at best. It's harder to detect things behind the firewall.
Which technographics actually predict B2B conversion?
Adjacent tooling (they use your category's complementary tools), incumbent vendors (they currently have a budget for what you do), and stack maturity (they have enough tools that adding one more is plausible).
How is technographic data different from firmographics?
Firmographics is who they are (size, industry, geography); technographics is what they use (tools, technology). Firmographics is who's likely to buy; technographics is how they buy and what gets in the way.
How does Landbase handle technographic data?
By blending multiple technographic sources and ranking them by confidence. The web app shows the merged data; the CLI exposes the same signals so RevOps can filter accounts by current tools or by absence of expected tools.
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