Programmatic outbound

Outbound triggered by code. Signals fire, code evaluates, scoring runs, and outreach enrolls. All without an SDR initiating each step. Humans still draft and approve messages; the orchestration is automated.

Sequenced outbound: SDR adds accounts to a sequence on their schedule. Programmatic outbound: signals add accounts to the sequence on the signal's schedule. The difference is who decides when to fire.

Clean signal data (intent, hiring, funding), an orchestration layer (workflow tool or custom code), and a sequencer that accepts programmatic enrollment via API. Without all three, you fall back to manual.

On comparable lists: 30 to 60 percent improvement in reply rate (because timing is better) and 2 to 3x improvement in opportunity creation per SDR (because they spend time on conversations.

Through the Landbase CLI, which scripts signal subscriptions and account updates into outbound triggers. Orchestration tools then enroll the prospects into sequences.