Daniel Saks
Chief Executive Officer
The landscape of sales and marketing is evolving at breakneck speed. Traditional go-to-market strategies — often reliant on time-consuming manual processes and fragmented tools — struggle to keep up with growth demands. AI agents are rapidly changing the game. These autonomous AI-driven “digital workers” can plan, execute, and optimize omni-channel campaigns with minimal human intervention, allowing businesses to scale outreach and pipeline generation like never before(2). Instead of relying on disconnected systems and repetitive SDR tasks, AI agents operate as an extension of your team — analyzing vast datasets, identifying high-intent prospects, orchestrating personalized outreach across multiple channels, and continuously learning from every interaction to boost engagement and conversion rates.
GTM leaders in 2025 are leveraging agentic AI (autonomous, goal-driven AI agents) to achieve results that were previously unattainable. In fact, 83% of AI-powered sales teams report revenue growth versus 66% of teams without AI, highlighting how critical the right AI solution has become(1). Businesses using these advanced AI agents are seeing 4–7x higher conversion rates and up to 70% lower costs in their sales programs. Campaign launch times that once took weeks or months are now reduced to minutes. The ability to scale revenue operations without scaling headcount is a defining advantage in today’s competitive market – and autonomous AI agents make it possible.
AI agents represent a fundamental shift from basic automation to intelligent autonomy in GTM execution. Traditional sales automation might send emails or trigger tasks based on simple rules, but AI agents go much further. They operate like digital team members that can understand high-level goals, make decisions, and carry out complex multi-step workflows without constant human oversight(12). In practical terms, an AI sales agent can research ideal prospects, craft tailored outreach, follow up across channels, and even adjust strategy on the fly — all on its own.
This has game-changing implications for sales and marketing teams:
In short, AI agents enable GTM teams to do more (reach more prospects through more channels), better (with greater personalization and data-driven precision), and faster/cheaper (with less human effort and overhead) than traditional methods.
Landbase stands out as the first truly agentic AI platform with complete autonomous workflow execution for B2B sales and marketing. It introduces a team of specialized AI agents (strategy, research, SDR outreach, RevOps, IT, etc.) that collaborate to run your entire outbound program independently, requiring minimal human input. In other words, Landbase acts like an “AI SDR team” operating on autopilot to drive pipeline.
Key Features:
Pricing & ROI:
The platform’s greatest strength lies in its true end-to-end autonomy. Landbase operates with very minimal human intervention – you configure goals and parameters, and the AI agents do the rest. This agentic approach eliminates the content quality issues that plague some AI tools; because GTM-1 Omni was trained on millions of successful sales interactions, the copy and cadence it produces feel authentic and personalized, not “robotic.” Users consistently highlight Landbase’s ability to essentially “hire” an AI sales team and let them run with little oversight, which frees up their human team to focus on closing deals. It’s no surprise Landbase has grown explosively (825% revenue growth in 2025) and scaled to 150+ customers within a year, as more B2B companies discover the power of autonomous GTM execution.
For B2B SaaS firms and beyond, Landbase offers a fast-track to pipeline growth without the headaches of building a large SDR team. It ensures every touchpoint is hyper-personalized and data-driven. If you’re looking to optimize your go-to-market with cutting-edge AI, Landbase is a compelling option to “find your next customer” on autopilot.
11x.ai is another pioneer in the AI sales agent space, known for its “digital workers” that function as virtual SDRs. The company offers two main AI agents: Alice, focused on outbound prospecting (email, LinkedIn, etc.), and Jordan(formerly “Julian”), geared toward inbound lead follow-up via voice calls(2). These agents operate 24/7 to find leads, send personalized outreach, and even handle responses or book meetings autonomously(1).
Key things to know about 11x:
Results & Adoption: 11x has gained significant attention (and venture funding) as an early mover. It relocated from Europe to Silicon Valley after a $24M Series A in 2024 to scale up(2). By late 2024 the company served 200+ customers (including names like Otter.ai and Airwallex) and had grown revenue 5x that year(2). One 11x client used Alice at scale and found it replaced the output of 10 human SDRs single-handedly(2). Another metric: 83% of AI-augmented sales teams (like those using 11x) saw revenue growth, vs 66% of non-AI teams, according to Salesforce research(1).
However, it’s worth noting 11x’s approach can require a large volume of leads and a significant investment. Pricing reportedly starts around $5,000/month with annual contracts(1), which may be steep for some startups. Some early users experienced inconsistent performance or felt the need for manual intervention if the AI’s messaging wasn’t landing, leading a few to discontinue service(1). 11x has been addressing these issues by improving its AI and refining ideal customer profiles (they even cut churn by 50% by focusing on better-fit customers)(2).
11x.ai offers a powerful solution for automating outbound sales, especially for companies with broad target markets that can leverage high-volume outreach. Its AI agents excel at scaling up prospecting activity and handling routine sales development work. Just be mindful of the cost and ensure you have enough target prospects to feed the AI. For organizations that do, 11x can be a game-changer to rapidly fill the top of the funnel with minimal human effort – a true autonomous SDR function in action.
Artisan takes a slightly different spin on AI for sales: it offers “Ava,” an AI-powered virtual Business Development Representative designed to automate the majority of outbound tasks while keeping a human-in-the-loop option for quality control. Artisan markets Ava as an “AI Employee” that you can onboard to your team in minutes, who will then find prospects and send outreach on your behalf.
Key Features:
Impact and Usage: Artisan markets that by using Ava, companies can save on headcount and scale outreach dramatically. They claim 80% of an outbound team’s tasks can be automated so your human reps can focus on high-level conversations and closing deals. In real-world terms, if your SDRs spend 4 hours a day prospecting and emailing, Ava could potentially give them back 3+ hours of that. Early user reviews note that there is a learning curve – you might need to fine-tune prompts or targeting to get the best results, and the AI may need some time to “dial in” the right tone(3). But once configured, many report significant increases in pipeline without additional hires.
One highlighted result: teams using AI-driven personalization tools like Artisan have seen reply rates improve by up to 140% when outreach is enriched with deeper data(1). Additionally, Artisan itself states that its clients can reach 3–5x more prospects without growing headcount, thanks to Ava working tirelessly in the background.
Artisan is ideal for small to mid-sized sales teams or agencies that want to scale up outreach quickly but still maintain a personal touch. Ava can act as a junior SDR that never sleeps – finding new leads, writing emails, following up diligently. The platform’s emphasis on enriched data and optional human review makes it a balanced solution for those who may be wary of going fully autonomous. If you “hire” Ava, you get an AI agent who can lighten your team’s load by 80%, which can translate to faster pipeline growth without additional payroll.
Clay is a slightly different entry on this list. It’s not a classic autonomous SDR agent; rather, Clay is a powerful AI-driven data enrichment and sales automation platform that functions like an “AI research agent” for your go-to-market teams. Think of Clay as an AI-enhanced prospecting assistant that supercharges your lead lists with data and helps you act on that data.
What Clay Does:
Why This Matters: In GTM strategy, better data = better results. AI agents rely on accurate data to personalize outreach. Clay addresses the common pain of incomplete or stale lead data. By some estimates, sales teams lose up to 70% of their database value to data decay annually. Clay fights that by continually updating records. Companies using AI-driven data enrichment have seen an average 40% increase in revenue thanks to more effective targeting(4). Moreover, enriched, well-targeted campaigns can boost conversion rates by up to 25% and shorten sales cycles by 30% according to studies(4).
Clay is often used alongside other sales engagement tools or AI agents. For example, you might use Clay to build and enrich a list of ideal contacts, then feed that list to an AI emailing tool (or a human rep) for outreach. Some see Clay as “the brains” providing intelligence that makes all your outbound efforts smarter. It’s especially popular among sales ops and growth hackers who want to experiment with creative data sources (like scraping job boards or social media for buying signals).
While Clay doesn’t autonomously send emails on its own (it’s not an all-in-one outreach agent), it augments your GTM strategy by ensuring you target the right people with the right information. Many AI agent platforms focus on execution; Clay complements them by excelling at data and research. For any organization that struggles with list quality or spends too much time on sales research, Clay is a hugely valuable AI assistant to consider.
Unify is an AI-powered platform that focuses on trigger-based, intent-driven outbound marketing and sales. It may not be as fully autonomous as some others on this list, but it does employ an AI agent approach to help teams capitalize on real-time buying signals with automated outreach plays.
What Makes Unify Different:
Performance: Unify is relatively newer/lesser-known than some (it’s a startup product). Quantitative metrics from Unify’s own content include the example above: 150 meetings a month via automation(5). They also argue that companies running automated outbound see efficiency gains like those Landbase and others tout – e.g. booking similar meeting volumes with much lower human involvement, and freeing their reps to focus on later-stage conversations rather than prospecting(5).
Industry-wide, the value of acting on intent is clear: studies show that organizations which respond to buyer intent signals can significantly improve pipeline creation. For instance, only ~3% of website visitors ever fill out a form, but 78% of accounts predicted to be in-market aren’t in your CRM yet(11). Tools like Unify aim to bridge that gap by automatically reaching those “dark funnel” prospects once intent is identified.
Unify is a strong choice for teams that believe in signal-based marketing – letting data on buyer behavior trigger timely outreach. It’s like having an AI assistant that watches for the moment a prospect “raises their hand,” then that agent strikes while the iron is hot with a tailored message. If your GTM approach values intent data (from sources like 6sense, Bombora, G2, etc.), Unify can act as the glue between those signals and your engagement, ensuring no high-intent prospect slips through the cracks without contact. It may not have as broad a scope as something like Landbase, but for outbound prospecting powered by intent, Unify’s agentic automation can give you a serious edge in connecting with interested buyers first.
When it comes to enterprise sales and service, Salesforce’s Agentforce is a major development. Announced in late 2024, Agentforce is Salesforce’s suite of autonomous AI agents that work across sales, service, marketing, and more within the Salesforce ecosystem(6). It’s essentially Salesforce’s answer to “what if we had AI agents embedded in our CRM doing tasks automatically?”
What Agentforce Includes:
What This Means: For enterprises with large sales orgs already in Salesforce, Agentforce can dramatically improve efficiency. Reps often spend significant time on CRM administrative work or routine follow-ups – now an AI agent can do a lot of that. Imagine an agent that combs through leads every night and reaches out to any that meet certain criteria, or one that auto-responds to inbound inquiries with personalized messages and schedules meetings. It’s like having an army of virtual assistants inside your CRM. Salesforce even envisions blending human and AI workforces, where every employee might eventually have a few AI “colleagues” handling lower-level tasks.
Salesforce Agentforce is bringing autonomous AI into the mainstream for large organizations. It’s particularly suited if you are already a Salesforce customer – you’ll be able to activate AI agents that work within your existing processes and data. While still emerging, it signals that AI agents aren’t just for startups; even the biggest enterprises can benefit from digital workers handling the busywork. For any company on Salesforce looking to boost sales productivity and customer satisfaction, Agentforce is quickly becoming a key part of the GTM tech stack.
While not a sales agent in the sense of automating outreach, Copy.ai earns a place on this list as a widely-used AI content generation tool that supports sales and marketing teams in their GTM efforts. Essentially, Copy.ai is like having a junior copywriter powered by AI – it can instantly generate emails, ads, blog snippets, social posts, and more based on prompts. For GTM teams, it’s especially handy for crafting sales emails, follow-up templates, and creative content at scale.
How Copy.ai Helps GTM:
Impact: By using AI for content, teams free up a lot of time and can increase their output. A SurveyMonkey study found 88% of marketers now rely on AI in their jobs, and of those, 93% specifically use it to speed up content creation(7). In GTM terms, this means reps can spend more time selling and less time wordsmithing emails. It also means higher consistency in messaging quality – the AI can ensure even junior reps have well-written outreach. Companies have noted that AI-generated content (with a human touch added) can sometimes even outperform purely human-written content; more than half of marketers said their gen AI content outperformed human content in 2024.
Think of Copy.ai as an amplifier. It doesn’t find leads or send emails for you, but it makes sure that whatever communication you do send is crafted effectively and quickly. Some sales orgs use it to create entire libraries of email templates or social selling messages. It’s also useful for non-native English speakers on a team to polish their writing. For startups with small teams, Copy.ai can fill in when there’s no dedicated content writer or product marketer to help with copy.
In summary, Copy.ai is like an AI writing assistant that GTM teams can’t live without once they try it. It’s low-cost, high-impact – even though it’s not a specialized “sales agent” per se, it greatly boosts the productivity of human sales agents by handling the heavy lifting of writing. In the context of best AI tools for GTM, ignoring content generation would be remiss, since persuasive communication is the bedrock of sales and marketing.
Lyzr AI offers an AI sales agent named Jazon, which it touts as the world’s first downloadable AI SDR. Lyzr takes a unique approach: you can deploy Jazon on-premises or in your private cloud, giving you more control (useful for data-sensitive companies). Jazon functions similarly to other AI SDRs – automating end-to-end outbound prospecting – but with an emphasis on data privacy and customizable workflows(1).
Key Points about Lyzr’s Jazon:
Lyzr’s Jazon is well-suited for organizations that need control and customization. For instance, European companies concerned about GDPR might prefer keeping data in-house with Jazon. Or a tech company with very specific workflows might use Lyzr to script the AI agents exactly to their process. It’s a bit more “some assembly required” than plug-and-play tools, but you gain flexibility. Lyzr also appeals to companies with strong technical teams who want to push the envelope – since you can even use your own AI models or connect to various APIs, it’s a playground for innovation in GTM automation.
In summary, Lyzr AI’s Jazon is a powerful AI sales agent with enterprise-grade customizability. It delivers impressive results (as seen in lead lifts and cost savings) and addresses the needs of companies that want AI-driven outbound without compromising on data privacy or unique process requirements. If the idea of downloading and tailoring your own AI SDR sounds appealing, Lyzr might be the platform for you.
Apollo.io is a very popular sales intelligence and engagement platform that many GTM teams use as a foundational tool. While Apollo isn’t an autonomous “AI agent” in the way others on this list are, it has increasingly infused AI features into its product. Apollo provides an all-in-one system for finding prospects, enriching data, and running outreach sequences – with AI-driven suggestions to optimize those efforts.
Apollo’s Core Capabilities:
Widespread Use & Results: Apollo.io is used by over 1 million sales professionals across 160,000+ companies globally(9), making it one of the most widely adopted sales platforms in the world. It’s especially popular with startups and SMBs due to its affordable pricing and large freemium offering. Apollo users often cite benefits like: dramatically increased outbound volume (because list building is so fast), improved connect rates (better data = more emails delivered, calls answered), and higher conversion rates from having more touchpoints per sequence. In one benchmark, companies using robust sales engagement software saw 28% higher revenue growth than those that didn’t.
Apollo itself shared that its customers have been able to grow 20–30% month-over-month using the platform effectively(3). Also, tools like Apollo contribute to the stat that 60% of companies in the U.S. now use generative AI tools to produce content for sales/marketing – Apollo’s all-in-one nature means teams can find leads and immediately craft AI-assisted messages to engage them.
Apollo can be viewed as the “operating system” for your outbound team. It may not have an autonomous AI agent sending emails on its own, but it gives your human agents superpowers through data and AI insights. Many companies use Apollo in conjunction with an AI writing tool (like Copy.ai) or alongside a more autonomous platform. For example, you might use Apollo’s data to fuel Landbase or 11x.ai campaigns. Apollo’s strength is the breadth of its dataset and the completeness of its toolset for GTM workflow.
In summary, if you’re building a modern sales machine, Apollo.io is likely to be in your stack. It ensures you’re targeting the right people (huge, accurate database) and hitting them in a systematic way (sequencing + AI guidance). The result is a far more efficient and effective go-to-market process – making it a foundational “must-have” even as pure AI agent solutions gain prominence.
6sense is the leading platform in the Account-Based Marketing (ABM) and predictive sales intelligence category. Again, it’s not an autonomous outreach agent, but it uses advanced AI/ML to identify which accounts are “in market” and guide your sales and marketing teams on who to target and when. In essence, 6sense acts as an AI-powered radar for your GTM teams, shining a light on buyer intent that is otherwise hidden.
Key Aspects of 6sense:
6sense is the perfect complement to an AI sales agent. While the agent executes outreach, 6sense makes sure that outreach is pointed at the best opportunities and is timed for when buyers are receptive. It’s particularly valuable for B2B companies with longer sales cycles or defined account lists (ABM approach), where prioritizing resources is key. By deploying 6sense, companies effectively give their GTM teams x-ray vision into buyer intent – a huge competitive advantage.
In the context of AI in GTM, 6sense showcases how AI can optimize strategy and targeting, even if it’s not sending the emails itself. Many organizations pair 6sense with an outbound tool: 6sense finds who is likely to buy, and an AI agent (or human rep) then engages that account with personalized outreach. The results, as seen, can be transformational in terms of pipeline generated and deals won. If your sales/marketing teams struggle with focusing on the right leads or feel like they’re guessing who to call, 6sense is a proven solution to become far more data-driven and effective.
Rounding out our list is Empler AI, an emerging platform that provides a no-code, multi-agent automation framework specifically for GTM teams. Empler positions itself as an “Agentic Automation Platform for Go-To-Market” – in many ways akin to Landbase’s vision, but available as a self-service tool you can configure to your needs.
Key Characteristics:
Benefits and Differentiators: Empler’s approach of letting you design your own AI agent team without coding is powerful. It’s like giving you the toolkit Landbase built for itself. Companies can create very tailored automations – a big plus if your process has unique steps or you want more control than a pre-packaged solution allows.
While specific customer metrics for Empler are not widely published yet (it’s newer), the promise is similar: significantly more pipeline with less work. Empler cites that agentic automation can lead to 5-10x improvements in productivity and huge time savings by eliminating routine tasks. And since it’s adaptable, you can start with one automated workflow and expand as you gain confidence.
One indicator of the potential: Empler highlights that 75% of companies using AI-driven enrichment/improvements saw better sales performance and that high performers incorporate these automations deeply(4). This aligns with broader studies (like McKinsey’s) that companies who fully embrace AI in sales achieve ~15% revenue boosts and ~30% cost reductions on average(4). Empler essentially provides the platform to realize those kinds of gains in your GTM motion.
Empler AI is a compelling choice for teams that want the power of autonomous GTM agents but with the flexibility to build their own processes. It’s like a construction kit for your ideal AI-driven sales machine. If you have the vision for how your sales & marketing tasks could be automated, Empler gives you the means to bring that to life quickly. As no-code tools go, this one is at the cutting edge – merging ease of use with advanced AI under the hood. Keep an eye on Empler as agentic AI continues to gain traction, especially among innovative GTM leaders who want custom solutions.
The sales and marketing landscape is moving faster than ever, and businesses that fail to adapt risk being left behind. As we’ve seen, agentic AI – autonomous AI agents purpose-built for GTM – are revolutionizing how companies generate pipeline and drive revenue. From Landbase’s fully autonomous AI SDR team, to 11x’s digital workers, to the specialized tools and platforms like those offered by Artisan, Apollo, 6sense and others, the common thread is clear: automation and intelligence at scale are the new keys to GTM success.
Traditional GTM strategies are often constrained by fragmented tools, manual busywork, and slow reaction times. Those approaches simply can’t match what today’s AI agents can do. An autonomous agent can analyze millions of data points in seconds, coordinate outreach across email, phone, and social simultaneously, and learn from each interaction to continuously improve results. They operate 24/7, never get tired or complacent, and can be replicated infinitely at near-zero marginal cost. In practical terms, that means even a small business can achieve the reach and personalization of a much larger enterprise – if they leverage the right AI solutions.
Now is the time to embrace this next evolution of GTM execution. Organizations that integrate agentic AI into their sales strategy will gain a massive competitive edge by automating the heavy lifting of prospecting and outreach, improving lead quality, and engaging buyers round the clock. Early adopters are already reporting outsized wins: 4–7x higher conversion rates, 70%+ reductions in cost per opportunity, and record-breaking pipeline growth in historically slow periods. By contrast, companies sticking to manual methods are seeing diminishing returns and burnout among teams.
Whether you are a fast-growing startup building your first outbound motion or an enterprise seeking to optimize a mature sales process, there is an AI agent solution to fit your needs. The tools profiled in this blog – from fully autonomous platforms like Landbase to data-driven intelligences like 6sense – show that you can start small and specific, or go big and end-to-end. What matters is taking that first step: identify a part of your GTM workflow that’s ripe for AI automation and pilot an agent to handle it. The results will speak for themselves.
In today’s market, the ability to scale revenue operations without scaling headcount is a defining advantage. By offloading repetitive tasks to AI and augmenting your team with tireless digital assistants, you enable your sales reps and marketers to focus on what they do best – building relationships and closing deals. It’s not about replacing humans; it’s about allowing your humans to be more human (strategic, creative, empathetic) by letting machines handle the grunt work at which they excel.
Landbase and its peers are leading this transformation. Landbase’s success with agentic AI (customers adding hundreds of thousands in MRR in weeks, etc.) demonstrates what’s possible when you “set it and forget it” with a well-trained AI GTM team. The same goes for others: 11x showing AI SDRs can outperform whole teams, or Salesforce Agentforce enabling a billion mini-agents across business functions. These aren’t future visions – they are here now.
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