Frequently asked questions
What's the typical structure of an outreach cadence?
A typical cadence runs: Day 1 personalized email, Day 3 LinkedIn connection request, Day 5 phone call, Day 7 follow-up email, Day 12 video, and Day 18 breakup email. Variations exist, but the email-phone-LinkedIn-email rhythm is standard.
How many channels should a cadence use?
Three is the sweet spot: email, phone, LinkedIn. Adding more (video, mail, gift) is high-effort low-yield for most segments. Single-channel sequences (email only) under-perform multi-channel by 30 to 50 percent.
How long should a cadence run before giving up?
14 to 21 days for cold outbound; up to 60 days for high-intent accounts that have shown signal but haven't responded. Beyond that, the lead is functionally cold and should re-enter the funnel as a fresh attempt later.
Should cadences be the same across SDR roles?
No. Inbound SDR cadences should be 2 to 3 days with fast handoff; outbound SDR cadences should be 14 to 21 days with multi-channel touches. Same cadence for both functions wastes effort.
What's the right time to send the first email?
Tuesday or Wednesday, 9:00 to 11:00 AM in the prospect's timezone. Monday morning gets buried; Friday afternoon gets ignored. Granular send-time optimization beyond that has minor effect.
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