Frequently asked questions
What is iPaaS and when do you need one?
Integration Platform as a Service. Tools like Zapier, Make, and Workato that connect SaaS apps via prebuilt connectors. You need one when you have 5+ SaaS tools that need to exchange data.
What's the difference between Zapier and Workato?
Zapier is operator-friendly (no-code, broad app coverage, light workflows). Workato is engineer-friendly (more complex orchestration, better error handling, enterprise-grade). Pick based on who's actually building the workflows.
When does iPaaS fall short?
At high volume (10K+ events per day) or complex transformations. IPaaS tools optimize for breadth of connectors. At scale you typically move the high-volume flows to a dedicated orchestration tool.
Should you build or buy iPaaS?
Buy at sub-100-person companies; build (or extend with custom code) once you have engineering capacity and unique workflow needs that no iPaaS handles well. Hybrid is common: iPaaS for the long tail of simple flows, custom for the critical few.
What's the typical iPaaS budget for a mid-market RevOps team?
Zapier and Make sit around $200 to $1,500 per month at mid-market usage. Workato runs $20K to $100K+ annually for enterprise-grade workflows. The price gap reflects what each does well: Zapier and Make are operator-friendly; Workato handles complexity and volume.
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