Account-based marketing

A go-to-market motion that targets named accounts rather than individual leads.

Where this term appears on Landbase

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Frequently asked questions

What does account-based marketing mean?
A go-to-market motion that targets named accounts rather than individual leads.
Why does account-based marketing matter for B2B revenue teams?
Account-based marketing sits upstream of pipeline decisions. Teams that get it right route SDR time toward the right accounts, message buyers in the right window, and forecast revenue with higher confidence. Teams that ignore it spray and pray, miss the buying window, and forecast on intuition.
How is account-based marketing used in practice?
Modern revenue teams operationalize account-based marketing by ingesting it into the CRM, scoring it against the ICP, and triggering downstream outreach when defined thresholds are crossed. The signal is the trigger; the action belongs to the SDR or AE working that account.
How is account-based marketing different from adjacent f140b839fb1449598a6867eb70b294e8 concepts?
Account-based marketing is one specific surface inside the broader f140b839fb1449598a6867eb70b294e8 stack. It pairs with adjacent concepts (firmographic fit, intent, scoring, sequencing) but has a distinct operational definition and a specific moment in the buying journey where it applies.
How does Landbase apply account-based marketing?
Landbase treats account-based marketing as a first-class signal inside its GTM infrastructure. It is exposed through the Landbase CLI and API so RevOps engineers and GTM teams can build automated, signal-based motions on top of it instead of waiting for a monthly export.