In the News

Why it matters

News is the rawest real-time trigger: expansions, launches, partnerships, leadership changes, controversy. A timely, specific reference to a recent event is the difference between a cold email and a relevant one.

How Landbase detects it

Powered by these fields on every company record:

See these fields in the data reference →

Act on it

Open with the specific event. Relevance and timing carry the message, no generic value prop needed.