FullEnrich Pricing in 2026: How Much Does FullEnrich Cost

FullEnrich pricing is published, credit-based, and built around a pay-for-success model — you only spend credits when the waterfall successfully finds contact data. Entry pricing starts at around $29 per month for 500 credits on the Starter tier, with the Pro plan at approximately $55 per month for 1,000 credits. Scale and Agency/Enterprise plans are custom-quoted for buyers with higher monthly volumes. One credit buys one verified business email; a mobile phone number costs 10 credits.

This guide breaks down what FullEnrich really costs in 2026, how the credit model translates to a real contact budget, what additional costs to plan for, a full three-year total cost of ownership (TCO) example, and how to negotiate the best deal. It is written for RevOps, sales ops, and GTM leaders evaluating B2B contact enrichment and waterfall tooling in 2026.

Key Takeaways

• Pricing is published and credit-based. Unlike many enterprise data providers, FullEnrich publishes its core tiers, which is unusual in the B2B data category.
• You only pay for successful finds. If the waterfall cannot surface a verified email or phone, no credits are deducted for that lookup.
• Phone numbers cost 10x email credits. Mobile numbers are significantly more expensive to source, so phone-heavy motions burn credits quickly.
• Credit rollover is capped. Unused monthly credits roll forward for up to three months; one-time credit packs expire after six months.
• Annual billing may reduce per-credit costs. Most mid-market and enterprise plans benefit from annual prepay compared to monthly billing.
• Credit economics improve at volume. Per-credit cost scales from around $0.058 at entry tier down to approximately $0.04 at 100,000 credits.
• Three-year TCO for a mid-market team commonly runs $30,000 to $55,000 once credit consumption growth, API/integration overhead, and ops time are included.

What FullEnrich Actually Sells in 2026

FullEnrich is a B2B contact enrichment platform built around a waterfall methodology. It queries 15 or more data providers in sequence to find a verified business email or mobile phone number for a given prospect, and only charges when the lookup succeeds. FullEnrich addresses a persistent GTM problem: no single data provider has complete coverage, so single-source enrichment tools often report materially lower hit rates depending on region and role.

The core product is a credit-based lookup engine that sits behind three interfaces: a web app for manual and CSV enrichment, a REST API for programmatic enrichment, and native integrations with Clay, Zapier, Make, n8n, HubSpot, and popular outbound tools like Lemlist and Smartlead. According to Quota Engine's review, customers use it to enrich CSVs, connect the API to their CRM, and build custom pipelines that run enrichment on newly created lead records.

The waterfall queries providers including Apollo, Hunter, Dropcontact, Snov.io, Clearbit, Kaspr, and Prospeo, with the sequence algorithmically determined based on historical success rates for different segments. Teams use FullEnrich as a single interface that automatically queries 15 or more sources in the optimal order, rather than maintaining separate subscriptions to each provider. Outreach Ark's 2026 hands-on review notes that the platform makes waterfall enrichment straightforward for teams that would otherwise need engineering time to orchestrate multi-provider lookups.

Why FullEnrich Pricing Matters in 2026

Three forces make 2026 a pivotal year to understand B2B contact enrichment pricing carefully.

First, single-provider hit rates are under pressure. 

As LinkedIn continues to tighten third-party data rules, single-source tools are experiencing coverage gaps, particularly for senior executives and non-North-American prospects. FullEnrich itself was affected in June 2024 when its LinkedIn Chrome extension was discontinued effective June 16.. Waterfall tools that aggregate many providers at once have become the pragmatic response, and that has reshaped pricing expectations across the category.

Second, procurement teams want per-outcome pricing. 

After a wave of seat-based, database-style enrichment contracts, RevOps buyers are asking sharper questions about cost per verified contact rather than cost per seat. FullEnrich's pay-for-success credit model makes that math easier. According to ColdIQ's review, that transparency is the main reason teams move from bundled seat-based enrichment to credit-based waterfall providers.

Third, the B2B data category is fragmenting. 

Pure database plays, orchestration layers, and waterfall specialists now overlap. That means pricing comparisons are messier and buyers have to look carefully at what is being sold raw lookups, an orchestration workspace, or a full sales-engagement stack before comparing sticker prices.

How FullEnrich Pricing Works: The Credit Model Explained

The FullEnrich pricing model is built on three simple principles.

Principle 1: One Credit Equals One Successful Email

Each verified business email returned by the waterfall costs one credit. Mobile phone numbers cost 10 credits per successful find, reflecting the higher cost FullEnrich pays upstream providers for mobile data. If the waterfall cannot surface a verified result, no credits are deducted the failed lookup is free.

This pay-for-success model is materially different from seat-based or consumption-on-request pricing, where you pay for the attempt rather than the result. For sales teams, the effective cost per verified contact equals the published credit rate, not a diluted rate accounting for failed lookups.

Principle 2: Credits Are Bundled Into Monthly Plans

FullEnrich publishes monthly credit bundles at distinct tiers. Based on the current FullEnrich pricing page and third-party summaries on G2 and Prospeo, the confirmed published tiers in 2026 are:

• Free trial: 50 free credits to test the platform, no credit card required.
• Starter: approximately $29 per month for 500 credits (entry tier for solo sellers and small teams).
• Pro: approximately $55 per month for 1,000 credits (outbound sales teams with active prospecting cadences).
• Scale/Enterprise: custom pricing, quoted directly with FullEnrich for high-volume buyers.

Different sources report slightly different price points, reflecting ongoing adjustments to tier credit allocations. The G2 pricing page is typically the fastest-updating third-party reference.

Principle 3: Credits Roll Over, Within Limits

Unused monthly credits roll forward for up to three months on monthly plans, meaning a slow month does not cost you the full allocation. One-time credit packages expire six months after purchase, per Prospeo's pricing review. Annual plans prepay the full 12 months of credits up front, with potential savings compared to monthly billing.

Plan Breakdown: Starter, Pro, Scale, and Agency/Enterprise

The breakdown below reflects the most commonly reported plan structure in early 2026, cross-referenced across the FullEnrich pricing page, G2, and Prospeo.

Starter

• Price: approximately $29 per month
• Credits: 500 per month (roughly 500 emails or 50 phone finds)
• Best for: Solo founders, BDRs with narrow territories, and agencies running low-volume pilots
• What is included: Full waterfall access, CSV bulk upload, core integrations (Zapier, HubSpot), email validation, rollover up to three months

Pro

• Price: approximately $55 per month at the confirmed tier
• Credits: 1,000 per month
• Best for: Outbound sales teams with active prospecting cadences
• What is included: Everything in Starter plus API access, higher rate limits, multi-user seats, Clay and Make integrations, priority support

Scale/Enterprise

• Price: custom, quoted directly with FullEnrich
• Credits: Negotiated based on monthly volume requirements
• Best for: Scaled outbound teams, RevOps pipelines running continuous CRM enrichment, agencies, and enterprises embedding enrichment into product workflows
• What is included: Everything in Pro plus dedicated onboarding, advanced API quotas, custom credit packs, SLA-level support, SSO, dedicated CSM, and custom compliance agreements

Per-credit economics typically improve at higher tiers, per Prospeo's analysis:

• Starter (500 credits): approximately $0.058 per credit
• Pro (1,000 credits): approximately $0.055 per credit
• Agency/Enterprise (100,000+ credits): approximately $0.04 per credit — roughly a 30 to 40 percent improvement over the Starter effective rate

Cost by Team Size: What FullEnrich Actually Costs at Scale

The credit model means total monthly cost depends on two variables: how many contacts you enrich per rep per month, and what share of those are phones versus emails. The estimates below model typical consumption for different team sizes, assuming an outbound motion of 800 enriched contacts per rep per month at roughly 80 percent emails and 20 percent phones.

For 800 contacts per rep with 640 email finds and 160 phone finds, the math works out to approximately 2,240 credits per rep per month (640 email credits plus 1,600 phone credits).

Applied to common team sizes:

• 1 rep: approximately 2,240 credits per month, Pro tier sufficient at roughly $55 per month
• 3 reps: approximately 6,720 credits per month, Scale tier required, custom-quoted
• 5 reps: approximately 11,200 credits per month, Scale tier, custom-quoted
• 10 reps: approximately 22,400 credits per month, Enterprise custom, roughly $900 to $1,500 per month at negotiated rates
• 25 reps: approximately 56,000 credits per month, Enterprise custom, roughly $2,200 to $3,200 per month at volume pricing
• 50 reps: approximately 112,000 credits per month, Enterprise custom, roughly $4,500 to $6,000 per month at approximately $0.04 per credit
• 100 reps: approximately 224,000 credits per month, Enterprise custom, roughly $9,000 to $12,000 per month

These figures are directional and will shift based on your phone-versus-email mix, hit rate on your specific ICP, and whether you buy annually. Phone-heavy motions can triple credit consumption relative to email-first motions because of the 10x credit cost for mobile finds.

Additional Costs to Plan For

Beyond the published plan price, several additional costs are worth budgeting for when modeling a realistic FullEnrich deployment.

• Phone number credit inflation. Mobile phone numbers consume 10 credits each, so motions relying on phone-based outreach exhaust plans much faster than email-only motions. Outreach Ark's review notes that phone number enrichment adds up quickly for high-volume phone prospecting. For teams running parallel cold email and cold call programs, phone credit consumption is typically the dominant cost driver.
• API integration and engineering time. While the FullEnrich API documentation is well-structured and the bulk endpoint supports up to 100 contacts per call at 60 calls per minute, building a durable integration with your CRM still typically requires planning time and engineering resources. Budget accordingly if you are loading this onto a contract developer or internal engineer.
• One-time credit packs for bursts. If your consumption spikes beyond plan allowances, one-time credit packs are available but expire after six months. At the 100,000-credit tier, packs price in around $0.04 per credit, but the expiration clock means over-buying is wasteful.
• Downstream tool costs. FullEnrich is a data enrichment layer, not a full sales engagement platform. Teams typically pair it with an outbound sender (Smartlead, Lemlist, Instantly), a CRM (HubSpot, Salesforce), a dialer or calling tool, and often an orchestration layer like Clay. Those downstream tools are not part of FullEnrich's cost but are essential to extracting value from enriched contacts.
• Data governance and compliance overhead. Handling enriched personal data, especially phone numbers of EU or UK prospects, requires compliance work including DPAs, retention policies, and sometimes legitimate-interest documentation under GDPR. That is not a FullEnrich-specific cost, but it is an additional cost line that should be budgeted for any contact enrichment tool deployment.

Total Cost of Ownership: A Three-Year Worked Example

For a realistic mid-market example, consider a Series B SaaS company with a six-person outbound team enriching about 4,800 contacts per month (800 per rep, 80/20 email/phone split). The company wants to run FullEnrich for three years as the enrichment layer under Clay and Smartlead.

Year 1

• FullEnrich Scale plan (annual billing, custom-quoted at approximately $399/month): approximately $4,788
• One-time API integration to HubSpot (external contractor, 20 hours at $150/hr): $3,000
• Clay workspace (separate, for orchestration): approximately $149/month x 12 = $1,788
• Smartlead sending: approximately $97/month x 12 = $1,164
• Internal ops time (ops manager, 4 hours/month at approximately $80/hr fully loaded): $3,840
• Compliance and governance (DPA review, retention policy): $1,500 one-time

Year 1 total: approximately $16,080

Year 2

• FullEnrich Scale plan: $4,788 (flat renewal assumed)
• Clay workspace: $1,788
• Smartlead: $1,164
• Ops time: $3,840
• Burst credits (two one-time 5,000-credit packs for Q4 push): approximately $500

Year 2 total: approximately $12,080

Year 3

• FullEnrich upgraded to Enterprise tier (team grows to 10 reps): approximately $1,100/month x 12 = $13,200
• Clay workspace scaled: $2,388
• Smartlead scaled to team: approximately $247/month x 12 = $2,964
• Ops time expanded: $5,760

Year 3 total: approximately $24,312

Three-year TCO total: approximately $52,472 for a six-rep team scaling to ten reps. FullEnrich's share of that total is approximately $23,676, or about 45 percent of the three-year spend. For smaller teams (1 to 3 reps) on Pro, three-year TCO typically lands closer to $8,000 to $18,000. For larger enterprise deployments with 25 or more reps and heavy phone prospecting, three-year TCO can comfortably exceed $250,000.

How to Get the Best Deal on FullEnrich

Because FullEnrich publishes most of its pricing and uses transparent credit metrics, the negotiation surface is narrower than with enterprise database tools, but there are still meaningful levers.

• Prepay annually for savings. The simplest lever is annual billing. Annual prepay is cheaper than monthly across Starter and Pro tiers, per SyncGTM. Confirm the exact savings amount directly with FullEnrich during your evaluation.
• Right-size to your actual email/phone mix. Many teams default to a larger plan because they anticipate heavy phone prospecting, then discover in month two that their outbound motion is predominantly email. Starting on Pro for the first quarter and scaling up based on real consumption is typically more efficient than sizing on projections. Since credits roll over three months, you have some buffer against a slow month.
• Negotiate a custom credit rate at high volumes. Once you cross roughly 100,000 credits per month, you move into Enterprise territory where per-credit pricing is negotiable. Published reports suggest $0.04 per credit is achievable at that volume, per Prospeo, which is a significant improvement over the Starter effective rate.
• Bundle your entire enrichment stack. If you are currently running separate subscriptions to Apollo, Hunter, Dropcontact, or Kaspr for enrichment (not their other features), the waterfall consolidates all of them into one line item. Total cost to compare is FullEnrich's plan versus the sum of those subscriptions, not FullEnrich versus any individual provider.
• Use the free trial to benchmark hit rate. The 50-credit free trial is enough to benchmark hit rate on 50 representative ICP prospects. If the waterfall returns 40 verified contacts out of 50 ICP targets, your effective cost per contact on Pro is roughly $0.07, which is easy to compare against your current enrichment cost.
• Ask about credit carry-forward at renewal. On multi-year or annual plans, some customers have negotiated credit carry-forward at renewal, allowing unused credits from year one to extend into year two. This is not a standard term but has been reported in agency-tier negotiations.
• Negotiate rate limits for API-heavy workloads. If you plan to run FullEnrich programmatically, default API rate limits can become a bottleneck. Scale and Enterprise tiers include higher rate limits, but those are often negotiable for buyers with predictable high-volume workloads.

FullEnrich Alternatives for AI-Native GTM Teams

Contact enrichment tools address a specific layer of the GTM stack, but teams increasingly need a platform that handles targeting, qualification, and outreach execution as well. The comparison below highlights where FullEnrich sits relative to other platforms in the market.

Landbase — Agentic AI Go-to-Market Platform

What They Do: Landbase is an AI-native GTM platform that automates the end-to-end work of targeting, qualifying, and engaging accounts through agentic, multi-agent workflows. The platform combines a 300M+ verified B2B contact database, waterfall enrichment across 20+ providers, 1,500+ enrichment and signal fields, AI qualification, and multi-channel outreach execution in a single system.

Why They're Important: Landbase is built to take a team from a natural-language prompt to a verified, scored account list to a launched multi-channel campaign without switching tools. GTM-2 Omni, trained on 40M+ B2B campaigns and 175M+ sales conversations, continuously qualifies and prioritizes accounts across the full TAM. Customers report 4–7x higher conversion rates, with outcomes including $400K MRR added by P2 Telecom and 33% more meetings booked by Digo Media without additional headcount. Gartner recognized Landbase as a Cool Vendor 2025 in AI-driven GTM automation.

Key Stats / Metrics:

• 300M+ verified B2B contacts
• 24M+ companies with 1,500+ enrichment fields
• 97%+ database deliverability
• $30M Series A raised in January 2026

Leadership: CEO: Daniel Saks (co-founder, formerly co-CEO of AppDirect, Forbes 30 Under 30)

Founded: 2020

Recent Funding: Series A: $30M (January 2026). Investors: Picus Capital, 8VC, Sound Ventures

Apollo.io — AI-Powered Sales Intelligence and Engagement Platform

What They Do: Apollo.io provides an AI-powered platform combining sales intelligence, prospecting, and engagement capabilities in a single solution. The platform offers a large B2B contact database with AI-driven insights for identifying and engaging ideal prospects across multiple channels.

Why They're Important: Apollo.io offers an all-in-one platform combining prospecting, outreach, and analytics, making it a widely used option for teams seeking a consolidated engagement and data tool. The platform provides integrations with 50+ tools and a freemium entry point accessible to smaller teams.

Key Stats / Metrics:

• 50+ tool integrations
• Freemium model with paid plans starting at $49/user/month

Leadership: CEO: Tim Zheng

Founded: 2015

Recent Funding: Series D: $100M (August 2023). Valuation: $1.6B

ZoomInfo — Enterprise Sales Intelligence Platform

What They Do: ZoomInfo provides enterprise-grade B2B intelligence with advanced features including org charts, technographics, and buying signals. The platform specializes in comprehensive data for large sales organizations with complex targeting requirements.

Why They're Important: ZoomInfo offers extensive enterprise intelligence and an integration ecosystem of 100+ tools. The platform excels at detailed company hierarchies and decision-maker mapping, making it well-suited for enterprise teams pursuing complex, multi-stakeholder deals.

Key Stats / Metrics:

• 321 million professional contacts
• 100+ tool integrations
• Annual pricing: $15K–$40K+

Leadership: CEO: Henry Schuck

Founded: 2000

Recent Funding: Public company (NASDAQ: ZI). IPO: June 2020

How Landbase Redefines the GTM Stack

For go-to-market teams rethinking their outbound motion from the ground up, Landbase was purpose-built to address the core gap that contact enrichment tools leave unfilled: the qualification, signal tracking, and outreach execution that happens after a contact record is found.

With Landbase, teams describe their ideal customer in plain English and receive a verified, AI-qualified audience list enriched across 1,500+ signal fields, ready for CRM sync and immediate campaign activation. The GTM-2 Omni agentic AI, trained on 40M+ B2B campaigns, handles targeting, scoring, enrichment, and multi-channel outreach coordination autonomously, reducing manual research effort by approximately 80%.

Where FullEnrich is a specialized enrichment layer requiring downstream tools for sequencing, CRM sync, and reporting, Landbase consolidates targeting, enrichment, qualification, and outreach into one platform. The result is a system where machines handle the repetitive work so revenue teams can focus on building relationships and closing deals. See how Landbase works.

Frequently Asked Questions

How much does FullEnrich cost in 2026?

FullEnrich pricing starts at approximately $29 per month for 500 credits on the Starter plan and approximately $55 per month for 1,000 credits on the Pro plan. Scale and Agency/Enterprise tiers are custom-quoted directly with FullEnrich based on monthly volume requirements. One credit covers one verified email, and 10 credits cover one mobile phone number. Teams should model their phone-versus-email enrichment split carefully, as phone-heavy motions consume credits significantly faster.

Does FullEnrich charge per lookup or per successful find?

FullEnrich charges only on successful enrichment. If the waterfall cannot surface a verified email or phone number, no credits are deducted for that lookup. One credit buys one verified email; 10 credits buys one mobile phone number; personal emails cost 3 credits; and reverse email lookups cost 1 credit. This pay-for-success model means your effective cost per contact is the published credit rate, not a rate diluted by failed lookups.

How do credits work at FullEnrich?

Credits are bundled into monthly plans and consumed per successful find: 1 credit for a business email, 10 credits for a mobile phone, and 3 credits for a personal email. Unused monthly credits roll forward for up to three months on monthly plans, and one-time credit packs purchased outside monthly plans expire after six months. Annual plans prepay the full 12 months of credits up front with potential savings versus monthly billing. The credit rollover buffer gives teams some flexibility during slower prospecting months without losing their full allocation.

Is there a FullEnrich free trial?

Yes. FullEnrich offers a free trial that includes 50 credits to test the platform with no credit card required. That allocation is enough to benchmark hit rate on a representative sample of ICP prospects before committing to a paid plan. Running the trial on a realistic list of target accounts is the most effective way to assess enrichment quality for your specific market segment. Hit rates vary by ICP, region, and seniority, so a hands-on sample delivers more reliable data than any published benchmark.

How does Landbase compare to FullEnrich for outbound teams?

FullEnrich is a focused contact enrichment layer: it finds verified emails and phone numbers using a waterfall of 15 or more providers, but does not send sequences, qualify leads, generate AI-drafted messaging, or execute multi-channel outreach. Landbase combines all of these into a single agentic platform, so teams move from ICP definition to launched campaign without assembling separate enrichment, sequencing, dialing, and reporting tools. The GTM-2 Omni AI, trained on 40M+ B2B campaigns, continuously qualifies and prioritizes accounts while executing outreach. Customers report 4–7x higher conversion rates, making Landbase the stronger choice for teams seeking end-to-end GTM automation rather than a standalone enrichment layer.