Fitness technology is expanding beyond basic step tracking and workout logging. The American College of Sports Medicine’s 2026 fitness trends ranked wearable technology first and mobile exercise applications fourth, reflecting sustained demand for connected tools that support training, activity tracking, and personal health insights.
Artificial intelligence is also making exercise technology more adaptive and data-driven. ACSM notes that digital fitness technologies can support real-time monitoring, feedback, and more personalized exercise programs. This article evaluates companies using measurable indicators such as funding, revenue, memberships, users, connected facilities, and product distribution.
Key Takeaways
- Wearables are expanding into recovery, longevity, and preventive-health applications
- Recurring memberships are becoming as important as hardware sales
- Fitness platforms are growing through workplace, hospitality, healthcare, and gym partnerships
- AI is increasingly used to interpret data and personalize training or recovery guidance
- Growth should be assessed through operating evidence rather than product announcements alone
1. WHOOP
CEO: Will Ahmed, founder and CEO
Headquarters: Boston, Massachusetts, United States
Category: Wearable health and performance technology
Latest funding: $575 million Series G in March 2026
Membership and Revenue Growth
WHOOP raised $575 million at a $10.1 billion valuation. At the time of the financing, it reported more than 2.5 million members, 103% year-over-year bookings growth during 2025, and a $1.1 billion year-end bookings run rate. The company also reported positive operating cash flow for the year.
WHOOP subsequently surpassed three million members during 2026 after adding its latest one million members in seven months. Its wearable membership covers sleep, strain, recovery, fitness, cardiovascular metrics, and longer-term health trends.
Industry Importance
WHOOP helped establish subscription-based fitness wearables as an alternative to one-time hardware purchases. Its expansion into longevity, health monitoring, and biomarker integrations reflects the wider movement from activity tracking toward continuous personal-health platforms.
2. Oura
CEO: Tom Hale
Headquarters: Founded in Oulu, Finland, with major U.S. operations in San Francisco
Category: Smart rings and personal health intelligence
Latest funding: More than $900 million raised in October 2025
Device and Revenue Growth
Oura raised more than $900 million in a financing round led by Fidelity Management & Research Company. By September 2025, the company had sold more than 5.5 million rings and reported that annual revenue had doubled for a second consecutive year.
The Oura Ring monitors sleep, activity, heart rate, temperature trends, stress, and recovery. The company has also expanded its women’s-health features, AI-supported guidance, preventive-health tools, and research partnerships.
Industry Importance
Oura established the smart ring as a major wearable category. Its growth demonstrates demand for compact devices that collect continuous biometric data without using a smartwatch-style form factor.
3. Playlist-EGYM
Leadership: Fritz Lanman, CEO of Playlist; Philipp Roesch-Schlanderer, CEO of EGYM and co-chairman of Playlist
Headquarters: New York City and Munich
Category: Fitness software, connected equipment, booking, and corporate wellness
Latest funding: $785 million in new equity announced with the 2026 merger
Combined Platform Expansion
Playlist and EGYM announced a merger supported by $785 million in new equity financing and a combined enterprise value of $7.5 billion. The two businesses generated more than $800 million in combined net revenue during 2025.
The combined portfolio includes Mindbody, Booker, ClassPass, EGYM’s connected equipment, AI-supported training software, and EGYM Wellpass. The merger brings consumer booking, business-management software, corporate wellness, and connected gym infrastructure into one organization.
Industry Importance
Playlist-EGYM illustrates how fitness technology is consolidating around platforms that serve both businesses and consumers. Its products connect fitness facilities, employers, equipment, booking services, and wellness participants across multiple markets.
4. Garmin
CEO: Cliff Pemble
Headquarters: Schaffhausen, Switzerland
Category: Fitness wearables and sports technology
Latest funding: Public company with no recent private funding round
Fitness Segment Growth
Garmin reported record first-quarter 2026 consolidated revenue of approximately $1.75 billion, an increase of 14% year over year. Revenue from its fitness segment increased 42%, with growth across its product categories and strong demand for advanced wearables.
The company develops GPS watches, cycling computers, fitness trackers, heart-rate monitors, safety devices, and training software. Its products serve recreational users, endurance athletes, coaches, teams, and outdoor-sports markets.
Industry Importance
Garmin demonstrates that established hardware companies can maintain growth by combining specialized devices with software, analytics, and connected training ecosystems. Its scale also gives it broad distribution across multiple fitness and sports categories.
5. Function Health
CEO: Jonathan Swerdlin, co-founder and CEO
Co-founder and chief medical officer: Dr. Mark Hyman
Headquarters: Austin, Texas, United States
Category: Preventive-health technology adjacent to fitness and wellness
Latest funding: $298 million Series B in 2025
Testing Platform Growth
Function Health raised $298 million in an oversubscribed Series B at a reported valuation of $2.5 billion. The company reported that members had completed more than 50 million laboratory tests since its 2023 launch.
Its membership includes more than 160 laboratory tests annually, with results organized into a longitudinal health record. Function has also expanded into advanced imaging and health-intelligence products.
Industry Importance
Function is closer to healthcare technology than conventional fitness software. Its inclusion reflects the increasing overlap among exercise, recovery, nutrition, wearable data, laboratory testing, and preventive-health decisions.
6. Eight Sleep
CEO: Matteo Franceschetti, co-founder and CEO
Headquarters: New York City, United States
Category: Sleep and recovery technology
Latest funding: Undisclosed strategic round led by Tether Investments in March 2026
Financing and Product Growth
Eight Sleep announced a strategic investment in March 2026 that valued the company at $1.5 billion. The company said it achieved positive free cash flow during 2025, launched three new products, and expanded to 34 countries.
The strategic round followed a $100 million financing in August 2025. At that time, Eight Sleep reported more than $500 million in cumulative Pod sales, tenfold revenue growth since introducing the product, and customers in more than 30 countries.
Industry Importance
Eight Sleep helped establish sleep optimization as a distinct fitness and recovery category. Its products combine sensors, temperature regulation, software, and automated adjustments intended to support sleep and recovery.
7. Strava
CEO: Michael Martin
Headquarters: San Francisco, California, United States
Category: Social fitness and training platform
Latest corporate event: Confidential IPO filing submitted in February 2026
Community and Product Expansion
Strava reported more than 200 million users across over 185 countries in July 2026. The company’s platform combines activity tracking with routes, challenges, clubs, leaderboards, safety tools, and social interaction.
Strava expanded its structured-training capabilities through the acquisition of running application Runna and the core assets of cycling platform The Breakaway. It also confidentially submitted a draft registration statement for a proposed initial public offering in February 2026.
Industry Importance
Strava demonstrates the role of community and network effects in fitness technology. Its growth depends on relationships among athletes, clubs, events, devices, routes, and training applications rather than activity tracking alone.
8. Technogym
CEO: Nerio Alessandri, founder and CEO
Headquarters: Cesena, Italy
Category: Connected fitness equipment and digital wellness
Latest funding: Public company with no recent private funding round
Revenue and Market Growth
Technogym reported revenue above €1 billion for 2025, compared with approximately €899 million in 2024. The company recorded growth across its financial indicators and continued expanding through commercial fitness, hospitality, healthcare, sports, workplace, and consumer channels.
Technogym develops connected cardio and strength equipment, digital training content, facility software, and performance systems. Its technology is used across gyms, hotels, rehabilitation facilities, corporate wellness programs, homes, and professional sports environments.
Industry Importance
Technogym shows that fitness technology growth is not limited to consumer wearables or mobile applications. Connected equipment and facility software remain important parts of the wider fitness technology market.
9. Ultrahuman
CEO: Mohit Kumar, co-founder and CEO
Headquarters: Bengaluru, India
Category: Smart rings and metabolic-health technology
Latest financing: INR 100 crore in venture debt in November 2025
Product and International Expansion
Ultrahuman secured INR 100 crore in venture debt from Alteria Capital to support market expansion, product development, research partnerships, and recurring software revenue. Because the financing is debt, it should remain separate from conventional equity funding.
Its product portfolio includes smart rings, metabolic-health software, blood-testing services, reproductive-health features, and ambient sleep monitoring. During 2026, the company also introduced additional wearable and AI-supported health features.
Industry Importance
Ultrahuman represents the growth of fitness and biometric technology outside North America and Western Europe. Its broader portfolio also reflects the shift from single-device tracking toward connected personal-health platforms.
10. Bevel
CEO: Grey Nguyen, co-founder and CEO
Headquarters: Not publicly disclosed
Category: Personalized health and fitness software
Latest funding: $10 million Series A in 2025
Application and User Growth
Bevel raised $10 million in a Series A led by General Catalyst. The company reported that its application had grown from a prototype to hundreds of thousands of users within 24 months.
The application combines data from Apple Health, Apple Watch, continuous glucose monitors, and other connected sources. It organizes the information into sleep, recovery, stress, strain, nutrition, and health insights, with additional wearable integrations under development.
Industry Importance
Bevel illustrates how software companies can build fitness and wellness products on top of existing wearable ecosystems rather than manufacturing their own devices. Its growth reflects demand for services that consolidate fragmented personal-health data into daily guidance.
Mapping Fitness Technology Markets With Landbase
The fitness technology ecosystem includes wearable manufacturers, mobile applications, gym-management platforms, equipment companies, recovery products, workplace-wellness providers, sports-science businesses, healthcare partners, and component suppliers. Commercial relationships may involve fitness facilities, employers, hotels, distributors, clinicians, sports teams, and technology partners.
Technical GTM teams can use Landbase CLI through a terminal, Claude Code, Codex, or scripts. The command-line tool supports B2B audience search, uploads, matching, enrichment, dataset management, workflows, and structured exports.
A natural-language request could focus on wearable companies hiring partnership leaders, gym-software providers entering additional countries, or recovery-technology businesses expanding into hospitality. Advanced audience search supports precise logic, exact filters, aggregations, uploaded account lists, and custom output columns.
Relevant fitness technology signals may include:
- Funding intended for geographic or product expansion
- Hiring across partnerships, product, research, or enterprise sales
- New integrations with wearables or fitness equipment
- Expansion into gyms, employers, hotels, or healthcare channels
- Acquisitions that add training, recovery, or software capabilities
- Product launches supported by recurring memberships
Existing company lists can be uploaded and processed through batch workflow steps. These workflows support dataset onboarding, record matching, company and person attribute enrichment, and publishing. Published workflow results can be downloaded as CSV or compressed JSONL files.
Landbase can support segmentation, partnership mapping, account research, and outbound preparation involving identifiable companies and professionals. Revenue, membership counts, product performance, medical validation, and device accuracy should still be verified through official company, financial, regulatory, or scientific sources.
Frequently Asked Questions
What qualifies a fitness technology company as fast-growing?
Growth may include higher revenue, memberships, device sales, funding, connected facilities, or geographic coverage. Consumer applications may be evaluated through users and subscriptions, while equipment companies require sales and commercial-adoption metrics. Product announcements alone do not establish sustained growth. Several indicators should therefore be considered together.
How does fitness technology differ from health technology?
Fitness technology primarily supports exercise, performance, recovery, and general wellness. Health technology covers a wider range of diagnostic, clinical, treatment, and medical-administration applications. The categories increasingly overlap as fitness companies add biomarkers and preventive-health features. Medical claims still require evidence beyond consumer adoption.
Why are subscriptions important in fitness technology?
Subscriptions generate recurring revenue after a device or application is purchased. They can fund ongoing coaching, analytics, content, cloud services, and product development. Subscription growth should still be evaluated alongside retention and customer-acquisition costs. A large device base does not automatically create a sustainable membership business.
Which fitness technology categories show the strongest activity?
Wearables, smart rings, mobile applications, sleep technology, connected equipment, gym software, and preventive-health platforms show substantial activity. AI is also being used to personalize training and interpret biometric data. Distribution through gyms, employers, hospitality groups, and healthcare partners is becoming more important. Growth remains uneven across individual companies.
How can B2B teams identify fitness technology companies entering a growth phase?
Useful signals include funding, rising memberships, product launches, acquisitions, partnerships, and expansion into new distribution channels. Hiring in enterprise sales, partnerships, engineering, research, and international operations can indicate increasing investment. Company research should be combined with official financial, product, and scientific sources. Landbase supports the company-research portion through audience creation, matching, enrichment, and structured datasets.
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