Frequently asked questions
What's a typical mid-market revenue tech stack?
CRM (Salesforce or HubSpot), marketing automation (HubSpot or Marketo), sales engagement (Outreach or Salesloft), data and intent (Landbase, ZoomInfo, Bombora), revenue intelligence (Gong), and orchestration (Workato or Tray). 6 to 8 tools is common.
How do you avoid tech stack sprawl?
An annual review where every tool justifies its place. Tools that nobody can name a daily user for get cut. Most teams accumulate 2 to 3 "shelfware" tools before they remember to review.
What's the biggest stack consolidation risk?
Replacing best-of-breed with worst-of-suite. Some suites genuinely match point tools; many don't. Consolidating to a suite that fails on the most-used job (intent, scoring, sequencing) creates more pain than the consolidation savings justify.
How is the tech stack changing with AI?
AI agents are emerging as a tier in the stack. Between humans and tools. Some are workflow agents; some are vertical ("AI SDR"); some are infrastructure. The category is fragmenting fast.
Where does Landbase sit in the tech stack?
At the data and signal layer, beneath the CRM and feeding into sequencing, AI agents, and orchestration tools. Most modern stacks have one tool in this slot; Landbase competes for it.
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