Frequently asked questions
What channels make a multi-channel cadence?
Email, phone, LinkedIn, and increasingly SMS or direct mail for high-priority accounts. The exact mix depends on buyer preference. Engineers respond to email, sales leaders to LinkedIn, CFOs to direct mail.
How is multi-channel different from omnichannel?
Multi-channel means multiple channels exist. Omnichannel means they share state. The buyer's experience is continuous across channels. Most B2B teams claim omnichannel but actually run multi-channel.
What's the right channel order in a cadence?
Email first (lowest friction, sets context), then LinkedIn (visual reinforcement, builds familiarity), then phone (highest engagement when the prospect is already warm). Reverse the order and prospects feel cold-called.
How many channels is too many?
More than 4 channels diffuses effort and confuses tracking. Email + phone + LinkedIn + one specialty channel (video, gift, or direct mail) for top accounts is the sweet spot.
What does Landbase contribute to multi-channel cadences?
The signal layer that triggers the right channel at the right moment. A hiring signal often warrants LinkedIn (where new hires consume content); a funding signal often warrants phone (high-priority, time-sensitive). One-size-fits-all cadences ignore this.
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