Frequently asked questions
What's the typical mid-market deal size?
For B2B SaaS, $25K to $150K ACV. Below that's SMB; above is enterprise. The dollar threshold matters less than the buying motion: 3 to 7 stakeholders, 60 to 120 day cycles, and procurement-but-no-formal-RFP.
How is mid-market outbound different from enterprise?
Mid-market is volume-driven (50+ touches per SDR per day) while enterprise is precision-driven (10 to 20 deeply-researched accounts per AE). Mid-market rewards good sequencing; enterprise rewards deep relationship building.
Which companies fall in the mid-market band?
Generally 200 to 2,000 employees, $50M to $500M revenue. The exact boundaries vary by vendor. Payroll vendors might call sub-1,000 mid-market while data platforms might extend to 5,000.
What's the win rate gap between mid-market and enterprise?
Mid-market wins at 18 to 25 percent of qualified pipeline; enterprise wins at 25 to 35 percent. The gap is mostly because enterprise pipeline is more rigorously qualified before it enters the funnel.
Is Landbase optimized for mid-market sales motions?
Yes. The CLI-first surface, fast list assembly, and weekly data refresh map to mid-market velocity. Enterprise teams use Landbase too but typically combine it with ABM and orchestration platforms.
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