Funnel velocity

The rate at which opportunities move from stage to stage in your sales pipeline. Often expressed as average days per stage or stage-to-stage conversion rate.

Lead to opportunity: 30 to 60 days. Opportunity to closed: 60 to 90 days. Total cycle: 90 to 150 days. Slower than that suggests stage definitions need tightening; faster suggests the deals weren't well-qualified.

Multi-stakeholder consensus-building. Modern B2B buying committees have grown, and each additional stakeholder adds days to the cycle. Mapping the committee early reduces surprise slowdowns later.

Funnel velocity measures stage transitions; sales velocity is a composite metric (number of deals × average deal size × win rate ÷ cycle length). Use funnel velocity to debug specific stage drop-offs; use sales velocity for big-picture performance.

At the top of the funnel, yes. Better targeting reduces time spent on accounts that won't qualify. Mid-funnel velocity (discovery to close) depends on AE skill and product fit; Landbase doesn't change those.