Frequently asked questions
What firmographic fields actually predict B2B conversion?
Employee count, revenue band, industry NAICS, growth stage, and headquarters geography. Beyond those five, ROI on additional firmographic fields drops sharply unless you're in a tightly-regulated industry.
Where does firmographic data come from?
Public filings (10-K, S-1), business registries, LinkedIn company pages, web scraping, and self-reported updates from companies themselves. The mix matters: public-filing data is most accurate; LinkedIn data is most current.
How often do firmographic fields change?
Headcount changes monthly. Revenue band shifts quarterly. Industry, geography, and stage shift rarely. So a quarterly refresh is enough for stable fields, but headcount needs near-real-time monitoring if your model uses it.
Can you build an ICP from firmographics alone?
You can start, but you'll under-perform. Firmographics tell you who fits; they don't tell you who's buying right now. Pair firmographics with intent and signal data for a 2 to 3x lift in conversion vs firmographics alone.
How does Landbase handle firmographic data?
Landbase merges multiple firmographic sources and surfaces freshness per field. Pull records in the web app or query through the CLI to get verified records with timestamps showing when each field was last validated.
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