Frequently asked questions
What's the difference between enrichment and waterfall enrichment?
Single-source enrichment hits one provider and accepts the result. Waterfall enrichment calls multiple providers in priority order, accepting the first match. Improving accuracy and reducing cost per filled record.
How often should CRM data be re-enriched?
Contact email and direct phone: every 60 to 90 days. Firmographic fields (size, revenue): quarterly. Technographic and intent: monthly to weekly. Most teams over-enrich firmographics and under-enrich the dynamic layers.
What fields should be enriched on every CRM record?
Verified email, mobile phone (where legal), LinkedIn URL, company size, revenue band, industry, headquarter location, and current technology stack. Beyond those eight, ROI on additional fields drops sharply.
How do you measure if CRM enrichment is worth the cost?
Track connect rate, meeting rate, and conversion rate against an unenriched control segment. If enrichment doesn't lift connect rate by at least 30 percent, the data is too stale or the rep isn't using it.
How does Landbase handle CRM enrichment?
Landbase ships enrichment as a waterfall through multiple data sources, available in the web app and via the CLI so a record can be enriched at the moment a workflow needs it, instead of in a nightly batch that is already stale by morning.
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