Frequently asked questions
What goes into a good account intelligence record?
At minimum: firmographics (size, revenue, industry, geography), technographics (current stack), hiring activity over the trailing 90 days, funding events, and named buying committee. The cheap layer is firmographics; the layer that actually moves pipeline is the recent-activity layer.
How is account intelligence different from contact data?
Contact data tells you who's at the company; account intelligence tells you what's happening at the company. The buying decision is account-level; the outreach is contact-level. You need both, but most teams over-invest in contacts and under-invest in account context.
Who should own account intelligence inside a B2B revenue team?
RevOps usually owns the pipeline, marketing usually owns the data sources, and SDR leadership owns the rep activation. In practice, the team that gets it right has a single person or pod whose job is account fit and freshness.
How often should account intelligence be refreshed?
Firmographics shift slowly (quarterly is fine). Tech stack and hiring move monthly. Intent signals decay in days. Treat each layer with its own refresh cadence rather than one global "data refresh" project.
How does Landbase deliver account intelligence?
Landbase merges six data layers per account into a single ranked record, accessible through the web app for everyday work and the CLI for scripted workflows. The point isn't the data; it's the ability to act on it.
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