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Scout Lookalikes

Before you build a full lookalike audience, you need to explore. “Who looks like my best 5 customers?” is a question you want answered in seconds, not minutes — and you want to see the results, not just trust a black box.Scout Lookalikes is the fast, transparent version of lookalike discovery. Give it a few company websites and it immediately returns the 25 most similar companies with full visibility into the scoring.

How it works

Provide one or more company websites. The system instantly looks up pre-computed similarity data for each seed and returns a ranked list showing:
  • Which companies are most similar — ranked by confidence score
  • How many of your seeds each result matches — a company similar to 4 of your 5 seeds is a stronger signal than one similar to just 1
  • Which seed it’s most similar to — so you can understand why it appeared

When to use it

  • Early in a workflow — before committing to a full lookalike expansion, scout first to validate that the similar companies make sense
  • Validating ICP assumptions — “I think our ICP is companies like these 5 — do the lookalikes confirm that pattern?”
  • Quick research — a sales rep preparing for a call wants to know “who else is like this account?”

How it connects to Expand Lookalikes

Scout and Expand Lookalikes are the same concept at different scales:
  • Scout — fast, small (25 results), pre-computed. For exploration and validation.
  • Expand — slower, massive (20K results), real-time computation. For production audience building.
A typical workflow starts with Scout to validate the pattern, then moves to Expand to build the full audience.

Result limits

Default 25 results per query. Sub-100ms response time.