×

A signal-driven view of United Rentals’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against United Rentals’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →
Step 01 · Understanding ICP

We analysed how United Rentals goes to market

Firmographics
  • 2,000–50,000 FTE, $400M–$150B revenue
  • Multi-site industrial and construction organisations with project-driven or turnaround-driven equipment demand
  • US national + Canada
Verticals
  • Construction & Infrastructure
  • Industrial & Manufacturing
  • Energy, Power & Mining
  • Transportation & Facilities
Buyer Personas
  • VP Operations
  • Director of Procurement
  • Plant or Project Executive (economic)
  • Maintenance, EHS, Fleet
Step 02 · Scoring & prioritising

Every account scored against United Rentals’s buying signals

D.R. Horton Construction · 12,472 employees · Texas
87Fit
  • Signal stack 27 / 34
  • Firmographic fit 19 / 22
  • Complexity & footprint 20 / 20
  • Technographic 11 / 14
  • Strategic geo & PE 10 / 10
What fired
  • 78 locations to standardise a platform across
  • 463 open requisitions live on the careers site
  • 1.6% technical staff against 12,472 employees, a clear capacity gap
  • Microsoft, Networking, Procore in the stack
  • AVAYA flagged for refresh

Anatomy of a score

  • Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
  • Firmographic fit: employees and revenue against the ICP band.
  • Complexity and footprint: site count and headcount.
  • Technographic: Procore, Autodesk, Trimble, SAP in the stack, plus legacy markers like Citrix Xenapp, Novell, AS/400, COBOL.
  • Strategic geo and PE: Texas / major US industrial corridors HQ, private equity or M&A ownership.
The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signalWhy it cannot be replicatedWhat the rep leads with
Job postings and IT-capacity gapLive reqs naming Procore, Autodesk, Trimble, SAP or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.Fleet management and telematicsNational account programme consolidating local rental spend
Rival ERP and legacy stackA rival or ageing estate marks a displacement or upgrade window rather than a cold start.Fluid solutions and specialty fleet for turnarounds
Existing United Rentals footprintCitrix Xenapp, Novell, AS/400, COBOL identify expansion accounts where the relationship already exists.National account programme consolidating local rental spendPower and HVAC specialty for outages and expansions
Leadership tenure, CIO or CFOA new CIO or CFO inside 18 months is the single most reliable window for a platform decision.New VP Operations
Multi-site and multi-entity complexityLocation count and entity spread predict consolidation pain.Matting and mobile storage across sites
Capital events and M&AFunding, acquisitions and carve-outs force system consolidation on a deadline.Fluid solutions and specialty fleet for turnaroundsNational account programme consolidating local rental spend
Step 03 · Building TAM

A slice of your addressable market

1,056
In-band accounts scored
2,000–50,000 employees, 4 industry suites, deduplicated on the company graph
459
Qualified market
Fit score 60 or above: the accounts worth working across the next several quarters
72
Tier-1 priority targets
Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base100
Hiring surge86
PE / M&A signal80
Thin IT68
Priority hub HQ38
New CEO35
Multi-site28
Legacy / EOL tech24
Recent CEO19

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100
#CompanyVerticalEmployeesRevenueSitesFit
1D.R. HortonConstruction12,472$34.3B7887
2SchneiderTransport & Facilities11,676$5.7B587
3Grant Thornton (US)Transport & Facilities11,527$2.4B4787
4Builders FirstSourceIndustrial12,190$15.2B686
5IFFIndustrial15,243$10.9B10285
6Univar SolutionsIndustrial9,277$11.5B1585
7Primoris ServicesConstruction5,708$7.6B2584
8The GEO GroupTransport & Facilities6,462$2.6B684
9ITTIndustrial9,357$3.9B8783
10XPOTransport & Facilities39,123$8.2B1383
11Total Quality LogisticsTransport & Facilities17,652$6.9B6483
12PCL ConstructionConstruction12,904$8.9B3682
13Ryder SystemTransport & Facilities19,547$12.7B482
14Americold LogisticsTransport & Facilities8,413$2.6B582
15CSXTransport & Facilities13,013$14.1B482
16GXO LogisticsTransport & Facilities37,053$13.2B582
17Brink’sTransport & Facilities10,588$5.3B5682
18Marriott Vacations WorldwideTransport & Facilities8,923$3.2B381
19Tutor PeriniConstruction4,544$5.5B4480
20WillScotConstruction3,849$2.3B480
21The CloroxIndustrial8,161$7.1B2980
22ExpeditorsTransport & Facilities19,311$11.1B980
23UNFITransport & Facilities17,555$31.8B580
24CroweTransport & Facilities9,461$1.3B4680
25ITWIndustrial18,845$16.0B4179

See your full United Rentals TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

Book a demo →