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A signal-driven view of United Rentals’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against United Rentals’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

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Step 01 · Understanding ICP

We analysed how United Rentals goes to market

Firmographics
  • 2,000–50,000 FTE, $400M–$150B revenue
  • Multi-site industrial and construction organisations with project-driven or turnaround-driven equipment demand
  • US national + Canada
Verticals
  • Construction & Infrastructure
  • Industrial & Manufacturing
  • Energy, Power & Mining
  • Transportation & Facilities
Buyer Personas
  • VP Operations
  • Director of Procurement
  • Plant or Project Executive (economic)
  • Maintenance, EHS, Fleet
Step 02 · Scoring & prioritising

Every account scored against United Rentals’s buying signals

Primoris Services Construction · 5,708 employees · Texas
83Fit
  • Signal stack 31 / 34
  • Firmographic fit 22 / 22
  • Complexity & footprint 16 / 20
  • Technographic 8 / 14
  • Strategic geo & PE 6 / 10
What fired
  • 25 locations to standardise a platform across
  • 528 open requisitions live on the careers site
  • 5.9% technical staff against 5,708 employees, a clear capacity gap
  • CEO 9 months in seat, inside the re-evaluation window
  • Autodesk, Hcss, Procore in the stack

Anatomy of a score

  • Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
  • Firmographic fit: employees and revenue against the ICP band.
  • Complexity and footprint: site count and headcount.
  • Technographic: Procore, Autodesk, Trimble, SAP in the stack, plus legacy markers like Owned Fleet, Aging Fleet, Spreadsheet Fleet Tracking, Manual Equipment Log.
  • Strategic geo and PE: Texas / major US industrial corridors HQ, private equity or M&A ownership.
The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signalWhy it cannot be replicatedWhat the rep leads with
Job postings and IT-capacity gapLive reqs naming Procore, Autodesk, Trimble, SAP or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.Fleet management and telematicsNational account programme consolidating local rental spend
Rival ERP and legacy stackA rival or ageing estate marks a displacement or upgrade window rather than a cold start.Fluid solutions and specialty fleet for turnarounds
Existing United Rentals footprintOwned Fleet, Aging Fleet, Spreadsheet Fleet Tracking, Manual Equipment Log identify expansion accounts where the relationship already exists.National account programme consolidating local rental spendPower and HVAC specialty for outages and expansions
Leadership tenure, CIO or CFOA new CIO or CFO inside 18 months is the single most reliable window for a platform decision.New VP Operations
Multi-site and multi-entity complexityLocation count and entity spread predict consolidation pain.Matting and mobile storage across sites
Capital events and M&AFunding, acquisitions and carve-outs force system consolidation on a deadline.Fluid solutions and specialty fleet for turnaroundsNational account programme consolidating local rental spend
Step 03 · Building TAM

A slice of your addressable market

1,057
In-band accounts scored
2,000–50,000 employees, 4 industry suites, deduplicated on the company graph
289
Qualified market
Fit score 60 or above: the accounts worth working across the next several quarters
25
Tier-1 priority targets
Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base92
Hiring surge89
PE / M&A signal79
Thin IT67
Priority hub HQ41
New CEO37
Multi-site28
Recent CEO19

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100
#CompanyVerticalEmployeesRevenueSitesFit
1Primoris ServicesConstruction5,708$7.6B2583
2Grant Thornton (US)Transport & Facilities11,527$2.4B4781
3Univar SolutionsIndustrial9,277$11.5B1580
4Builders FirstSourceIndustrial12,190$15.2B679
5Marriott Vacations WorldwideTransport & Facilities8,923$3.2B379
6D.R. HortonConstruction12,472$34.3B7878
7IFFIndustrial15,243$10.9B10278
8ITTIndustrial9,357$3.9B8778
9Americold LogisticsTransport & Facilities8,413$2.6B578
10Brink’sTransport & Facilities10,588$5.3B5678
11Tutor PeriniConstruction4,544$5.5B4477
12XPOTransport & Facilities39,123$8.2B1377
13GXO LogisticsTransport & Facilities37,053$13.2B577
14PCL ConstructionConstruction12,904$8.9B3676
15Aecon GroupConstruction6,461$4.6B876
16BrunswickIndustrial9,536$5.4B3376
17The CloroxIndustrial8,161$7.1B2976
18SchneiderTransport & Facilities11,676$5.7B576
19Ryder SystemTransport & Facilities19,547$12.7B476
20Total Quality LogisticsTransport & Facilities17,652$6.9B6476
21CroweTransport & Facilities9,461$1.3B4676
22CMCConstruction9,741$7.8B475
23Stanley Black & DeckerIndustrial29,605$15.1B975
24ITWIndustrial18,845$16.0B4175
25SpartanNashTransport & Facilities4,341$9.5B1775

See your full United Rentals TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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