×

A signal-driven view of TD SYNNEX’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against TD SYNNEX’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →
Step 01 · Understanding ICP

We analysed how TD SYNNEX goes to market

Firmographics
  • 200–10,000 FTE, $50M–$2.5B revenue
  • Channel businesses (MSPs, solution providers and integrators) moving from transactional reselling toward recurring cloud, managed services and AI practices
  • US national + Canada
Verticals
  • Managed Service Providers
  • Solution Providers & VARs
  • Systems Integrators & Consultancies
  • Telecom & Technology Services
Buyer Personas
  • CEO or President
  • VP Sales
  • Director of Vendor Alliances (economic)
  • CTO, Practice Lead, Head of Procurement
Step 02 · Scoring & prioritising

Every account scored against TD SYNNEX’s buying signals

ISG (Information Services Group) Information Services · 2,224 employees · Connecticut
89Fit
  • Signal stack 34 / 34
  • Firmographic fit 22 / 22
  • Complexity & footprint 18 / 20
  • Technographic 8 / 14
  • Strategic geo & PE 7 / 10
What fired
  • 23 locations to standardise a platform across
  • 76 open requisitions live on the careers site
  • 3.1% technical staff against 2,224 employees, a clear capacity gap
  • CEO 11 months in seat, inside the re-evaluation window
  • Data Ai, Enterprise App, Itsm Psa in the stack

Anatomy of a score

  • Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
  • Firmographic fit: employees and revenue against the ICP band.
  • Complexity and footprint: site count and headcount.
  • Technographic: Microsoft, Cisco, Networking, Security in the stack, plus legacy markers like Windows Server 2012, Windows Server 2008, VMware vSphere 6, Vsphere 6.
  • Strategic geo and PE: California / Florida channel corridors HQ, private equity or M&A ownership.
The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signalWhy it cannot be replicatedWhat the rep leads with
Job postings and IT-capacity gapLive reqs naming Microsoft, Cisco, Networking, Security or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.Financing, credit and lifecycle servicesPartnerFirst platform and marketplace onboarding
Rival ERP and legacy stackA rival or ageing estate marks a displacement or upgrade window rather than a cold start.Recurring-revenue transition from transactional reselling
Existing TD SYNNEX footprintWindows Server 2012, Windows Server 2008, VMware vSphere 6, Vsphere 6 identify expansion accounts where the relationship already exists.PartnerFirst platform and marketplace onboardingDestination AI practice builder
Leadership tenure, CIO or CFOA new CIO or CFO inside 18 months is the single most reliable window for a platform decision.New CEO or alliances lead
Multi-site and multi-entity complexityLocation count and entity spread predict consolidation pain.Professional services across a distributed partner footprint
Capital events and M&AFunding, acquisitions and carve-outs force system consolidation on a deadline.Recurring-revenue transition from transactional resellingPartnerFirst platform and marketplace onboarding
Step 03 · Building TAM

A slice of your addressable market

3,482
In-band accounts scored
200–10,000 employees, 4 industry suites, deduplicated on the company graph
509
Qualified market
Fit score 60 or above: the accounts worth working across the next several quarters
34
Tier-1 priority targets
Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base99
Hiring surge92
PE / M&A signal75
Priority hub HQ50
Thin IT45
Multi-site42
New CEO41
Recent CEO21
Legacy / EOL tech19

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100
#CompanyVerticalEmployeesRevenueSitesFit
1ISG (Information Services Group)MSPs2,224$245M2389
2BRGSystems Integrators2,459$237M2789
3SirvaSolution Providers3,654$1.5B785
4CrossCountry ConsultingSolution Providers1,698$186M1284
5MSC Industrial SupplySolution Providers5,945$3.8B1183
6HALO Branded SolutionsSolution Providers2,157$1.0B3883
7SikichSystems Integrators2,552$365M2083
8SitusAMCSolution Providers4,548$29M3082
9BuseySolution Providers1,861$720M381
10Standish ManagementSolution Providers954$200M2379
11West MonroeSystems Integrators2,459$550M979
12Black BoxMSPs5,547$684M4678
13CFGISolution Providers1,131$215M3278
14KeystoneSystems Integrators1,289$21M878
15IT SolutionsMSPs1,072$122M2077
16Marco TechnologiesMSPs1,236$430M5177
17Consumer CellularTelecom Services2,235$1.0B1177
18PresidioMSPs4,457$6.5B976
19New Era TechnologyMSPs2,067$727M2876
20Sensient TechnologiesSolution Providers3,145$1.6B3376
21Viant MedicalSolution Providers2,942$126M2876
22Security 101Solution Providers1,008$102M6676
23NovantaSolution Providers2,179$981M2776
24GuidepointSystems Integrators4,692$160M2076
25AbacusSystems Integrators711$45M2176

See your full TD SYNNEX TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

Book a demo →