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A signal-driven view of TD SYNNEX’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against TD SYNNEX’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how TD SYNNEX goes to market

Firmographics

200–10,000 FTE, $50M–$2.5B revenue
Channel businesses — MSPs, solution providers and integrators — moving from transactional reselling toward recurring cloud, managed services and AI practices
US national + Canada

Verticals

Managed Service Providers
Solution Providers & VARs
Systems Integrators & Consultancies
Telecom & Technology Services

Buyer Personas

CEO or President
VP Sales
Director of Vendor Alliances (economic)
CTO, Practice Lead, Head of Procurement

Step 02 · Scoring & prioritising

Every account scored against TD SYNNEX’s buying signals

BRG Business Consulting and Services · 2,459 employees · District of Columbia

77Fit

Signal stack 32 / 34
Firmographic fit 22 / 22
Complexity & footprint 14 / 20
Technographic 2 / 14
Strategic geo & PE 7 / 10

What fired

27 locations to standardise a platform across
187 open requisitions live on the careers site
2.6% technical staff against 2,459 employees, a clear capacity gap
CEO 3 months in seat, inside the re-evaluation window
Microsoft in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Microsoft, HPE, Cisco, Dell in the stack, plus legacy markers like Single Vendor Practice, No Cloud Practice, No Managed Services, Transactional Reselling.
Strategic geo and PE: California / Florida channel corridors HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Microsoft, HPE, Cisco, Dell or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Financing, credit and lifecycle servicesPartnerFirst platform and marketplace onboarding
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Recurring-revenue transition from transactional reselling
Existing TD SYNNEX footprint	Single Vendor Practice, No Cloud Practice, No Managed Services, Transactional Reselling identify expansion accounts where the relationship already exists.	PartnerFirst platform and marketplace onboardingDestination AI practice builder
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CEO or alliances lead
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Professional services across a distributed partner footprint
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Recurring-revenue transition from transactional resellingPartnerFirst platform and marketplace onboarding

Step 03 · Building TAM

A slice of your addressable market

3,482

In-band accounts scored

200–10,000 employees, 4 industry suites, deduplicated on the company graph

90

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

1

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

PE / M&A signal78

Install base62

Hiring surge58

Priority hub HQ52

Multi-site47

New CEO38

Thin IT33

Recent CEO20

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	BRG	Systems Integrators	2,459	$237M	27	77
2	ISG (Information Services Group)	MSPs	2,224	$245M	23	73
3	Sikich	Systems Integrators	2,552	$365M	20	73
4	RadNet	Solution Providers	5,776	$2.0B	5	71
5	IT Solutions	MSPs	1,072	$122M	20	70
6	SitusAMC	Solution Providers	4,548	$29M	30	70
7	HALO Branded Solutions	Solution Providers	2,157	$1.0B	38	69
8	CrossCountry Consulting	Solution Providers	1,698	$186M	12	69
9	Crothall Healthcare	Solution Providers	6,697	$500M	5	68
10	Standish Management	Solution Providers	954	$200M	23	68
11	Marco Technologies	MSPs	1,236	$430M	51	67
12	Security 101	Solution Providers	1,008	$102M	66	67
13	Keystone	Systems Integrators	1,289	$21M	8	67
14	West Monroe	Systems Integrators	2,459	$550M	9	67
15	Convergence Networks	MSPs	1,496	$25M	11	66
16	Sirva	Solution Providers	3,654	$1.5B	7	66
17	Viant Medical	Solution Providers	2,942	$126M	28	66
18	Facility Solutions	Solution Providers	1,533	$1.2B	38	66
19	Marksman Security	Solution Providers	2,399	$95M	25	66
20	MSC Industrial Supply	Solution Providers	5,945	$3.8B	11	66
21	Busey	Solution Providers	1,861	$720M	3	66
22	Guidepoint	Systems Integrators	4,692	$160M	20	66
23	Black Box	MSPs	5,547	$684M	46	65
24	AHEAD	MSPs	4,264	$2.5B	30	65
25	AVI-SPL	MSPs	4,275	$1.6B	70	65

Company	Contact	Title	Buyer role	Level
BRG	Chip Goodman	Partner, Vice President of Information Technology	Economic	President/Vice President
BRG	Hani Elnaggar	VP Executive Recruiting	Operations champion	President/Vice President
ISG (Information Services Group)	Andrea Martino	CEO ISG ITALY - PARTNER ISG	Economic	C-Level
ISG (Information Services Group)	Kevin Blackwell	Chief Technology Officer	Practice buyer	C-Level
Sikich	Christopher Geier	Chairman & Chief Executive Officer	Economic	C-Level
Sikich	Rick Herbst	CEO Sikich Corporate Finance, Partner-In-Charge Investment Banking	Economic	C-Level
RadNet	Steve Forthuber	President & CEO - Eastern Operations	Economic	C-Level
RadNet	Micheal Hopkins	CTO	Practice buyer	C-Level
IT Solutions	Gerry Pearce	Chief Executive Officer	Economic	C-Level
IT Solutions	Garrett Graney	Chief Executive Officer	Economic	C-Level
SitusAMC	Michael Franco	Chief Executive Officer	Economic	C-Level
SitusAMC	June Campbell	Executive Managing Director, Chief Financial Officer	Practice buyer	C-Level
HALO Branded Solutions	Jim Hilt	Chief Executive Officer	Economic	C-Level
HALO Branded Solutions	Terri Millmeyer Creator of Exclusive Originals	C.E.O. -Creator of Exclusive Originals	Operations champion	C-Level
CrossCountry Consulting	Neil Smith	Chief Executive Officer	Economic	C-Level
CrossCountry Consulting	Amy Bjarnason	Chief Executive Officer	Economic	C-Level
Crothall Healthcare	Mike Villani	Chief Executive Officer	Economic	C-Level
Crothall Healthcare	Nick Queensland	Vice President Operations	Economic	President/Vice President
Standish Management	Joseph Conte	Chief Operating Officer	Economic	C-Level
Standish Management	Margaret Tai	VP, Total Rewards & Talent Operations	Operations champion	President/Vice President
Marco Technologies	Brian Wyatt	Chief Executive Officer	Economic	C-Level
Marco Technologies	Tom Wells	Executive Vice President of Operations	Economic	C-Level
Security 101	Steve Crespo	Chief Executive Officer	Economic	C-Level
Security 101	Chris Leith	VP of Mergers & Acquisitions	Operations champion	President/Vice President
Keystone	Jeff Marowits	Chief Executive Officer	Economic	C-Level
Keystone	Tisbe Galindo	VP, Head of FP&A	Operations champion	President/Vice President
West Monroe	Gil Mermelstein	Chief Executive Officer	Economic	C-Level
West Monroe	Wade Spencer	Managing Director - Leader of Wealth Management Practice	Practice buyer	C-Level
Convergence Networks	David Blake	Vice President of Strategy and Solutions	Economic	President/Vice President
Convergence Networks	Dany Charland	Vice President, Customer Success	Economic	President/Vice President
Sirva	Carlyn Taylor	Chief Executive Officer & Member of the Board of Directors	Economic	C-Level
Sirva	Joe Genautis	Chief Technology Officer	Practice buyer	C-Level
Viant Medical	Sean Crowley	Chief Operating Officer	Economic	C-Level
Viant Medical	Anthony Misener	General Manager, Design and Development VP, Interventional	Operations champion	President/Vice President
Facility Solutions	Jason Zipprian	Chief Executive Officer	Economic	C-Level
Facility Solutions	Leon Mowadia	Chief Operating Officer - Lighting Distribution	Economic	C-Level
Marksman Security	Shezad A. Moten	Chief Operating Officer	Economic	C-Level
Marksman Security	Richard Mullan	Chief Operating Officer	Economic	C-Level
MSC Industrial Supply	Martina McIsaac	President and Chief Executive Officer	Economic	C-Level
MSC Industrial Supply	Julie Rockett	Vice President, Chief People Officer	Economic	President/Vice President
Busey	Amy Randolph	Chief Operating Officer & EVP	Economic	C-Level
Busey	Scott Phillips	EVP, Chief Accounting Officer	Operations champion	C-Level
Guidepoint	Rutwik Ghodadra	Chief Executive Officer	Economic	C-Level
Guidepoint	R.E.E. Remigio Panlaqui	CIO CTO Consultant	Practice buyer	C-Level
Black Box	Sanjeev Verma	President & CEO	Economic	C-Level
Black Box	Rick Gannon	COO, Black Box Global Solutions Integration (GSI)	Economic	C-Level
AHEAD	Vincent Collado	Chief Operating Officer	Economic	C-Level
AHEAD	Colin McNamara	Field CTO	Practice buyer	C-Level
AVI-SPL	John Zettel	CEO	Economic	C-Level
AVI-SPL	John Murphy	Chief Operating Officer	Economic	C-Level

See your full TD SYNNEX TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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