×

A signal-driven view of Salesforce’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against Salesforce’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how Salesforce goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-entity enterprises running a rival or ageing CRM, or a Salesforce estate ripe for Agentforce and Data 360 expansion
US national + Canada

Verticals

Financial Services
Healthcare & Life Sciences
Retail & Consumer Goods
Manufacturing & Automotive

Buyer Personas

CRO
CIO
Chief Digital Officer (economic)
VP Revenue Operations, VP Customer Service, Head of Data

Step 02 · Scoring & prioritising

Every account scored against Salesforce’s buying signals

Vontier Transportation Equipment Manufacturing · 6,205 employees · North Carolina

92Fit

Signal stack 34 / 34
Firmographic fit 22 / 22
Complexity & footprint 20 / 20
Technographic 9 / 14
Strategic geo & PE 7 / 10

What fired

75 locations to standardise a platform across
89 open requisitions live on the careers site
1.2% technical staff against 6,205 employees, a clear capacity gap
CEO 11 months in seat, inside the re-evaluation window
Data Ai, Enterprise App, Itsm in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Salesforce, Tableau, Slack, Snowflake in the stack, plus legacy markers like Siebel, Lotus Notes, Act!, Sugarcrm.
Strategic geo and PE: California / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Salesforce, Tableau, Slack, Snowflake or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Agentforce for ServiceMuleSoft integration + Data 360
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	CRM displacement
Existing Salesforce footprint	Siebel, Lotus Notes, Act!, Sugarcrm identify expansion accounts where the relationship already exists.	MuleSoft integration + Data 360Data 360 + Informatica for agent-ready data
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CRO/CIO
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Marketing Cloud + Commerce Cloud multi-brand rollout
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	CRM displacementMuleSoft integration + Data 360

Step 03 · Building TAM

A slice of your addressable market

2,642

In-band accounts scored

500–15,000 employees, 4 industry suites, deduplicated on the company graph

1,818

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

390

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base100

Hiring surge99

Thin IT88

PE / M&A signal87

Priority hub HQ63

New CEO39

Multi-site31

Recent CEO31

Legacy / EOL tech8

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Vontier	Mfg & Auto	6,205	$3.1B	75	92
2	The RealReal	Retail & Consumer	2,650	$693M	24	91
3	Kemper	Financial Svcs	7,013	$4.8B	5	90
4	Cornerstone Caregiving	Health & Life Sci	2,618	$27M	81	90
5	Helen of Troy	Retail & Consumer	2,409	$1.8B	15	89
6	Lazard	Financial Svcs	5,282	$3.2B	39	88
7	Weis Markets	Retail & Consumer	7,970	$5.0B	5	88
8	Mattress Firm	Retail & Consumer	6,872	$956M	5	88
9	Rent-A-Center	Retail & Consumer	7,873	$4.7B	5	88
10	Reynolds Consumer Products	Retail & Consumer	2,661	$3.7B	23	88
11	Ares Management	Financial Svcs	4,547	$4.8B	51	87
12	OneMain Financial	Financial Svcs	7,245	$720M	15	87
13	BeOne Medicines	Health & Life Sci	3,598	$5.3B	37	87
14	Apollo Global Management	Financial Svcs	5,797	$32.0B	24	86
15	Fitch Ratings	Financial Svcs	3,645	$693M	39	86
16	Neurocrine Biosciences	Health & Life Sci	2,426	$2.9B	5	86
17	Oak Street Health, part of CVS Health	Health & Life Sci	5,225	$2.2B	47	86
18	Grocery Outlet	Retail & Consumer	8,084	$4.7B	5	86
19	Deckers Brands	Retail & Consumer	6,598	$5.0B	6	86
20	Fossil Group	Retail & Consumer	5,375	$1.0B	7	86
21	Shutterfly	Retail & Consumer	8,605	$2.0B	8	86
22	Hancock Whitney	Financial Svcs	4,888	$406M	103	85
23	FirstCash	Financial Svcs	2,826	$3.7B	6	85
24	Patterson Companies	Health & Life Sci	5,919	$6.6B	5	85
25	Signify Health	Health & Life Sci	3,850	$806M	5	85

Company	Contact	Title	Buyer role	Level
Vontier	Rhonda Sowards	Executive Assistant, CEO & CMO	Marketing buyer	C-Level
Vontier	Raj Samprathi	Chief Information Officer	Platform buyer	C-Level
The RealReal	Tom Hanrahan	Chief Revenue Officer (CRO)	Economic	C-Level
The RealReal	Erin Antesberger	Vice President of Sales	Operations champion	President/Vice President
Kemper	Kelly Coomer	EVP, Chief Information Officer	Platform buyer	C-Level
Kemper	Lorna B.	Chief Information Security Officer	Platform buyer	C-Level
Cornerstone Caregiving	Alec Bloomingburgh	Director of Sales And Business Development	Economic	Director
Cornerstone Caregiving	LBSW Ashley Gibson	Marketing Director	Marketing buyer	Director
Helen of Troy	Ashley McCormick	VP Sales, Beauty	Economic	President/Vice President
Helen of Troy	Kris Ferreira	Vice President, Order Management & Customer Experience	Service buyer	President/Vice President
Lazard	Cindy Wu	Vice President - Product Manager IT Enterprise Applications	Platform buyer	President/Vice President
Lazard	David Arasnath Kimis	Managing Director, Head of Sales Asia Pacific	Economic	Director
Weis Markets	Greg Zeh	Senior Vice President, Chief Information Officer	Platform buyer	President/Vice President
Weis Markets	Mike Gross	VP Center Store Sales and Merchandising at Weis	Operations champion	President/Vice President
Mattress Firm	Andrew McCombs	Regional Vice President of Sales	Operations champion	President/Vice President
Mattress Firm	Jason Long	Regional Vice President of Sales - Desert Mountain Region	Operations champion	President/Vice President
Rent-A-Center	Shamoun Siddiqui	Vice President Cybersecurity and Digital Infrastructure Global CISO	Operations champion	President/Vice President
Rent-A-Center	Thomas Gruver	VP of Pricing and Sales Strategy	Operations champion	President/Vice President
Reynolds Consumer Products	Boris Voltchenko	Chief Information Security Officer and VP of IT	Platform buyer	C-Level
Reynolds Consumer Products	Dan Mudd	Vice President of International Sales	Operations champion	President/Vice President
Ares Management	Alice Silva	Chief Risk Officer (CRO)	Economic	C-Level
Ares Management	Alice Wong	Chief Risk Officer (CRO)	Economic	C-Level
OneMain Financial	Jed Scala	Chief Marketing Officer	Marketing buyer	C-Level
OneMain Financial	Jane Domboski	Chief Information Security Officer	Platform buyer	C-Level
BeOne Medicines	Poornima Shubhakar	Senior Director, Strategic Planning & Operations, Office of the CMO Solid Tumors	Marketing buyer	Director
BeOne Medicines	Amy W.	Assoc Director, Supply Chain - CMO Management & Project Management	Marketing buyer	Director
Apollo Global Management	Trevor Houston	Chief Risk Officer (CRO), Platforms	Economic	C-Level
Apollo Global Management	Jamey Lamanna	Chief Information Officer	Platform buyer	C-Level
Fitch Ratings	Scott Rosenblatt	Managing Director, Global Head of Marketing & Communications	Marketing buyer	C-Level
Fitch Ratings	Brian Baldomero	Associate Director Marketing Content	Platform buyer	Director
Neurocrine Biosciences	Lewis Choi	Chief Information Officer, SVP	Platform buyer	C-Level
Neurocrine Biosciences	Michael Brewer	Chief Information Security Officer	Platform buyer	C-Level
Oak Street Health, part of CVS Health	Wesley Ward	VP of Digital - Growth Marketing	Marketing buyer	President/Vice President
Oak Street Health, part of CVS Health	Joshua Wolkonowski	Director of Sales Strategy Excellence	Economic	Director
Grocery Outlet	Kumar M.	Chief Information Officer	Platform buyer	C-Level
Grocery Outlet	Ross Frederiksen	VP Sales and Merchandising Southwest at Grocery Outlet	Economic	President/Vice President
Deckers Brands	Adam Johnston	Vice President North America Sales UGG	Operations champion	President/Vice President
Deckers Brands	Martin Boulton	Sales Director UK & Ireland, UGG	Economic	Director
Fossil Group	Janelle Anderson	Global CMO (Interim)	Marketing buyer	C-Level
Fossil Group	Jesus Rosales	Sales Director, Mexico	Economic	Director
Shutterfly	Bree Casart	Chief Customer Officer/Chief Marketing Officer	Marketing buyer	C-Level
Shutterfly	Jeff Simon	Vice President, Chief Information Security Officer	Platform buyer	President/Vice President
Hancock Whitney	Bill O'Donnell	Chief Information Officer	Platform buyer	C-Level
Hancock Whitney	Brian Mayeur	Chief Information Security Officer	Platform buyer	C-Level
FirstCash	Brian Hostetler	SVP of Finance & Chief Accounting Officer	Sponsor	C-Level
Patterson Companies	Gregg Kunes	Chief Digital Officer	Platform buyer	C-Level
Patterson Companies	Peter Christy	VP, Chief Information Security Officer (CISO)	Platform buyer	C-Level
Signify Health	Kacey Serrano	Vice President, Client Success and New Product Sales	Service buyer	President/Vice President
Signify Health	Nikki Pooler	VP Client Success and Sales Strategy	Service buyer	President/Vice President
Michael Kors	Corey Moran	Chief Marketing Officer	Marketing buyer	C-Level

See your full Salesforce TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

Book a demo →