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A signal-driven view of Oracle’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against Oracle’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

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Step 01 · Understanding ICP

We analysed how Oracle goes to market

Firmographics

2,000–50,000 employees
$400M–$150B revenue
Multi-entity, multi-site structure
US national + Canada, weighted to Texas

Verticals

Financial services & insurance
Healthcare & life sciences
Retail, consumer & hospitality
Manufacturing & industrial

Buyer Personas

CIO / CTO (platform & budget owner)
CFO (ERP and EPM economic buyer)
VP Enterprise Applications / Head of ERP
CISO & Chief Data Officer (champions)

Step 02 · Scoring & prioritising

Every account scored against Oracle’s buying signals

Kemper Insurance · 7,013 employees · Illinois

88Fit

Signal stack 31 / 34
Firmographic fit 22 / 22
Complexity & footprint 11 / 20
Technographic 14 / 14
Strategic geo & PE 10 / 10

What fired

457 open requisitions live on the careers site
4.5% technical staff against 7,013 employees, a clear capacity gap
CEO two months in seat, inside the re-evaluation window
Oracle, Snowflake, Salesforce and a legacy ERP in the stack
COBOL still running, flagged for refresh

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Oracle, SAP, Workday, Salesforce or Snowflake in the stack, plus legacy markers like PeopleSoft, JD Edwards and COBOL.
Strategic geo and PE: US enterprise hub HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Oracle, SAP, Workday or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	OCI migrationFusion modernizationManaged OCI
Rival ERP and legacy stack	SAP, Workday, Infor or an ageing Oracle estate marks a displacement or upgrade window rather than a cold start.	Fusion ERP modernizationNetSuite consolidation
Existing Oracle footprint	PeopleSoft, JD Edwards, E-Business Suite or on-prem Database identify expansion accounts where the relationship already exists.	OCI migrationAI Database
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	Roadmap assessment
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain, the core NetSuite and EPM argument.	NetSuite multi-entityFusion EPM
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Fusion ERP modernizationOCI migration

Step 03 · Building TAM

A slice of your addressable market

3,206

In-band accounts scored

2,000–50,000 employees, four Oracle industry suites, deduplicated on the company graph

1,210

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

140

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Hiring surge100

Thin IT92

Install base92

PE / M&A signal85

Priority hub HQ52

New CEO41

Multi-site30

Legacy / EOL tech24

Recent CEO23

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Kemper	Fin Svcs	7,013	$4.8B	5	88
2	Henry Schein	Health	10,678	$13.2B	3	86
3	Fossil Group	Retail	5,375	$1.0B	7	86
4	Camping World	Retail	7,758	$6.4B	7	86
5	Lockton	Fin Svcs	15,145	$1.3B	103	85
6	Dentsply Sirona	Health	11,320	$3.7B	7	85
7	R1 RCM	Health	23,031	$2.3B	11	85
8	IFF	Mfg	15,243	$10.9B	102	85
9	Univar Solutions	Mfg	9,277	$11.5B	15	85
10	ITW	Mfg	18,845	$16.0B	41	85
11	Gilead Sciences	Health	14,810	$29.4B	29	84
12	KKR	Fin Svcs	11,538	$19.5B	5	83
13	Brown & Brown	Fin Svcs	13,590	$5.9B	101	83
14	Skechers	Retail	16,093	$9.0B	4	83
15	Rent-A-Center	Retail	7,873	$4.7B	5	83
16	Vontier	Mfg	6,205	$3.1B	75	83
17	Kindred	Health	13,523	$7.2B	3	82
18	Oak Street Health, part of CVS Health	Health	5,225	$2.2B	47	82
19	GameStop	Retail	17,197	$3.6B	10	82
20	McCormick	Retail	9,223	$6.8B	56	82
21	Mohawk Industries	Mfg	13,137	$10.8B	7	82
22	Corebridge Financial	Fin Svcs	5,354	$18.5B	4	81
23	McLaren Health Care	Health	9,332	$6.7B	5	81
24	Petco	Retail	19,978	$6.0B	7	81
25	Grocery Outlet	Retail	8,084	$4.7B	5	81

Company	Contact	Title	Buyer role	Level
Kemper	Kelly Coomer	EVP, Chief Information Officer	Economic	C-Level
Kemper	Lorna B.	Chief Information Security Officer	Security	C-Level
Henry Schein	Paolo Vallotti	Chief Information Security Officer	Security	C-Level
Henry Schein	Christopher Pendergast	Chief Technology Officer	Transformation	C-Level
Fossil Group	Antonio Carriero	Chief Digital & Information Officer. General Manager EMEA. Executive Board Member	Economic	C-Level
Fossil Group	Randy Greben	Chief Financial Officer	IT buyer	C-Level
Camping World	Dean Wolf	CFO - Dealerships	IT buyer	C-Level
Camping World	Tom Kirn	Chief Financial Officer	IT buyer	C-Level
Lockton	Byron Clymer	Chief Information Officer	Economic	C-Level
Lockton	Glenn Feldman	International Chief Information Officer, Managing Principle	Economic	C-Level
Dentsply Sirona	Henry Capello	VP, Chief Information Security Officer	Security	C-Level
Dentsply Sirona	John Fortson	Chief Financial Officer	IT buyer	C-Level
R1 RCM	Eric Tagliere	EVP and Chief Information Officer	Economic	C-Level
R1 RCM	James Beeson	Global CISO (Interim)	Security	C-Level
IFF	Vic V.	EVP & Chief Information & Digital Officer	Economic	C-Level
IFF	Michael D.	Executive Vice President & Chief Financial Officer	IT buyer	C-Level
Univar Solutions	Pat Jerding	SVP - Chief Information Officer	Economic	C-Level
Univar Solutions	Lee Trusty	Chief Information Security Officer	Security	C-Level
ITW	Mike Parisi	Vice President & Chief Information Officer	Economic	C-Level
ITW	Robyn Clark	Chief Information Security Officer	Security	C-Level
Gilead Sciences	Andrew Dickinson	Chief Financial Officer	IT buyer	C-Level
Gilead Sciences	Jacob Hamburger	Corporate Strategic Finance / CFO Office	IT buyer	C-Level
KKR	Ruchir Swarup	Chief Information Officer	Economic	C-Level
KKR	David Stern	Chief Information Security Officer	Security	C-Level
Brown & Brown	Steve Emmons	Chief Information Officer - Bridge Specialty Group	Economic	C-Level
Brown & Brown	Ken Deitz	Chief Information Security Officer	Security	C-Level
Skechers	Marco Nogueira	CFO - Head of Finance - Brazil	IT buyer	C-Level
Skechers	John Vandemore	Chief Financial Officer	IT buyer	C-Level
Rent-A-Center	Shamoun Siddiqui	Vice President Cybersecurity and Digital Infrastructure Global CISO	Security	President/Vice President
Rent-A-Center	Craig Olson	Vice President Franchise Development	Sponsor	C-Level
Vontier	Raj Samprathi	Chief Information Officer	Economic	C-Level
Vontier	Barak Meiri	Chief Technology Officer of Konect, Global eMobility (Gilbarco Veeder-Root, a Vontier Company)	Transformation	C-Level
Kindred	Nicole McDonald	Regional Chief Financial Officer	IT buyer	C-Level
Kindred	Marie Angeli Cabrera	Market Chief Financial Officer	IT buyer	C-Level
Oak Street Health, part of CVS Health	Jayesh S.	Vice President, Information Technology at Oak Street Health	IT buyer	President/Vice President
Oak Street Health, part of CVS Health	Alex Kreig	Senior Vice President, Data Science	IT buyer	Senior
GameStop	Andrew E.	Chief Information Security Officer	Security	C-Level
GameStop	Sean Price	Vice President, Data Analytics & Machine Learning	IT buyer	President/Vice President
McCormick	Diane Ball	Global Chief Information Security Officer (CISO)	Security	C-Level
McCormick	Neil Robertson	Chief Technology Officer	Transformation	C-Level
Mohawk Industries	David Repp	SVP, Chief Accounting Officer & Corporate Controller	Sponsor	C-Level
Corebridge Financial	Liam Tuohey	Chief Information Officer, Life & Retirement	Economic	C-Level
Corebridge Financial	Richard Leechow	Chief Information Officer - Head of Enterprise Technology	Economic	C-Level
McLaren Health Care	Tina Basch	VP IT Security (CISO)	Security	President/Vice President
McLaren Health Care	Tiffany Laurenz	VP, IT Delivery Operations	Champion	President/Vice President
Petco	John Hluboky	Chief Information Security Officer	Security	C-Level
Petco	Sabrina Simmons	Chief Financial Officer	IT buyer	C-Level
Grocery Outlet	Kumar M.	Chief Information Officer	Economic	C-Level
Grocery Outlet	Ian Ferry	Chief Financial Officer	IT buyer	President/Vice President
Weis Markets	Greg Zeh	Senior Vice President, Chief Information Officer	Economic	President/Vice President

See your full Oracle TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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