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A signal-driven view of HP’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against HP’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how HP goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Distributed workforces on an ageing or mixed device estate, with print infrastructure due for modernisation and hybrid-work pressure on IT
US national + Canada

Verticals

Healthcare & Life Sciences
Financial & Professional Services
Education & Public Services
Manufacturing & Distribution

Buyer Personas

CIO
VP IT Operations
Head of Modern Work (economic)
Head of End User Computing, CISO, Procurement

Step 02 · Scoring & prioritising

Every account scored against HP’s buying signals

Jefferies Investment Banking · 8,486 employees · New York

91Fit

Signal stack 28 / 34
Firmographic fit 22 / 22
Complexity & footprint 18 / 20
Technographic 13 / 14
Strategic geo & PE 10 / 10

What fired

29 locations to standardise a platform across
187 open requisitions live on the careers site
3.7% technical staff against 8,486 employees, a clear capacity gap
Data Ai, Itsm, Security in the stack
PERL flagged for refresh

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Microsoft, Intel, Amd, VMware in the stack, plus legacy markers like Windows 10, Windows Server 2012, Citrix Xenapp, Novell.
Strategic geo and PE: California / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Microsoft, Intel, Amd, VMware or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Workforce Solutions lifecycle servicesHybrid work and meeting-room device programme
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Managed print replacing an ageing, unmanaged fleet
Existing HP footprint	Windows 10, Windows Server 2012, Citrix Xenapp, Novell identify expansion accounts where the relationship already exists.	Hybrid work and meeting-room device programmeHP IQ across PCs, printers and rooms
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CIO or head of modern work
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Multi-site device deployment and logistics
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Managed print replacing an ageing, unmanaged fleetHybrid work and meeting-room device programme

Step 03 · Building TAM

A slice of your addressable market

3,866

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

1,580

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

252

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base99

Thin IT97

Hiring surge95

PE / M&A signal62

Priority hub HQ51

Legacy / EOL tech44

New CEO43

Multi-site28

Recent CEO25

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Jefferies	Financial & Prof Svcs	8,486	$10.8B	29	91
2	BDO USA	Financial & Prof Svcs	11,271	$2.8B	74	91
3	Grant Thornton (US)	Financial & Prof Svcs	11,527	$2.4B	47	90
4	R1 RCM	Health & Life Sci	23,031	$2.3B	11	89
5	IFF	Mfg & Distribution	15,243	$10.9B	102	88
6	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	87
7	Kemper	Financial & Prof Svcs	7,013	$4.8B	5	87
8	Kirkland & Ellis	Financial & Prof Svcs	8,996	$3.2B	26	87
9	Dollarama	Mfg & Distribution	12,181	$5.7B	5	87
10	McCormick	Mfg & Distribution	9,223	$6.8B	56	87
11	Univar Solutions	Mfg & Distribution	9,277	$11.5B	15	87
12	MSC Industrial Supply	Mfg & Distribution	5,945	$3.8B	11	87
13	Aspen Dental	Health & Life Sci	9,763	$650M	3	86
14	Brown & Brown	Financial & Prof Svcs	13,590	$5.9B	101	86
15	Petco	Mfg & Distribution	19,978	$6.0B	7	86
16	Weis Markets	Mfg & Distribution	7,970	$5.0B	5	86
17	Vontier	Mfg & Distribution	6,205	$3.1B	75	86
18	Builders FirstSource	Mfg & Distribution	12,190	$15.2B	6	86
19	Rent-A-Center	Mfg & Distribution	7,873	$4.7B	5	86
20	McLaren Health Care	Health & Life Sci	9,332	$6.7B	5	85
21	Epiq	Financial & Prof Svcs	8,277	$1.0B	26	85
22	Floor & Decor	Mfg & Distribution	8,087	$4.7B	3	85
23	Intact	Financial & Prof Svcs	21,762	$18.3B	13	84
24	Kroll	Financial & Prof Svcs	7,211	$3.1B	36	84
25	Corebridge Financial	Financial & Prof Svcs	5,354	$18.5B	4	84

Company	Contact	Title	Buyer role	Level
Jefferies	Fernando Robayo	Managing Director, CIO & CTO, Global Infrastructure Technology	Platform buyer	C-Level
Jefferies	Vikram Dewan	Chief Information Officer	Economic	C-Level
BDO USA	Jim Maza	Chief Information Officer	Economic	C-Level
BDO USA	Thomas Walch	Chief Information Security Officer	Champion	C-Level
Grant Thornton (US)	Justin Corona	Chief Technology Officer	Economic	C-Level
Grant Thornton (US)	Partho Ghatak-Top Global CISO	Chief Information Security Officer (CISO) at Grant Thornton LLP	Champion	C-Level
R1 RCM	Eric Tagliere	EVP and Chief Information Officer	Economic	C-Level
R1 RCM	Ramesh Gopalakrishnan	Senior Director - Global IT, Modern Work.	Economic	Director
IFF	Vic V.	EVP & Chief Information & Digital Officer	Champion	C-Level
IFF	Rich Kronengold	VP, Global Infrastructure, Strategic Business Partner and Enterprise Architecture (CTO),MA&D Lead	Platform buyer	President/Vice President
Gilead Sciences	Anna Berg Asberg	SVP IT & global CIO	Economic	C-Level
Gilead Sciences	Vikram Singh	Vice President, Head Enterprise AI & Commercial IT	Champion	President/Vice President
Kemper	Kelly Coomer	EVP, Chief Information Officer	Economic	C-Level
Kemper	Lorna B.	Chief Information Security Officer	Champion	C-Level
Kirkland & Ellis	Matson Blocker	Chief Information Officer	Economic	C-Level
Kirkland & Ellis	Arlan McMillan	Chief Information Security Officer (CISO)	Champion	C-Level
Dollarama	Anis Ben Dekhil	Vice President, Information Technology	Champion	President/Vice President
Dollarama	Stephanie Gauthier	Senior Director IT, Enterprise Applications and Architecture	Economic	Senior
McCormick	Neil Robertson	Chief Technology Officer	Economic	C-Level
McCormick	Diane Ball	Global Chief Information Security Officer (CISO)	Champion	C-Level
Univar Solutions	Pat Jerding	SVP - Chief Information Officer	Economic	C-Level
Univar Solutions	Lee Trusty	Chief Information Security Officer	Champion	C-Level
MSC Industrial Supply	John Reichelt	Chief Information Officer Digital	Economic	C-Level
MSC Industrial Supply	Brian Bello	Vice President, IT Solution Delivery	Champion	President/Vice President
Aspen Dental	James Shriver	IT Director, Product Management and Design	Platform buyer	Director
Aspen Dental	Andrew Robinson	Vice President of Field Lab Operations	Sponsor	C-Level
Brown & Brown	Rob Cleek	Chief Technology Officer - Employee Benefits	Economic	C-Level
Brown & Brown	Ken Deitz	Chief Information Security Officer	Champion	C-Level
Petco	John Hluboky	Chief Information Security Officer	Champion	C-Level
Petco	Mario Fernandez	Vice President, Infrastructure and Operations	Platform buyer	President/Vice President
Weis Markets	Greg Zeh	Senior Vice President, Chief Information Officer	Economic	President/Vice President
Weis Markets	Robert Gleeson	Chief Operating Officer	Sponsor	C-Level
Vontier	Barak Meiri	Chief Technology Officer of Konect, Global eMobility (Gilbarco Veeder-Root, a Vontier Company)	Economic	C-Level
Vontier	Raj Samprathi	Chief Information Officer	Economic	C-Level
Builders FirstSource	Mike McCranie	Chief Information Officer	Economic	C-Level
Builders FirstSource	Rahul Naroola	Chief Information Security Officer	Champion	C-Level
Rent-A-Center	Shamoun Siddiqui	Vice President Cybersecurity and Digital Infrastructure Global CISO	Platform buyer	President/Vice President
Rent-A-Center	Oziel Juarez	Information Technology Director	Economic	Director
McLaren Health Care	Leigh Anderson	CIO & EVP	Economic	President/Vice President
McLaren Health Care	Tina Basch	VP IT Security (CISO)	Champion	President/Vice President
Epiq	Manish Vazirani	Chief Technology Officer	Economic	C-Level
Epiq	Alton Ingram	Chief Information Officer	Economic	C-Level
Floor & Decor	John Adamson	Executive Vice President, Chief Information Officer	Economic	C-Level
Floor & Decor	Trey Tunnell	Chief Information Security Officer (CISO), Sr. Director	Economic	C-Level
Intact	Ranji N.	Chief Information Officer Canada	Economic	C-Level
Intact	Andrew Vezina	Deputy Senior Vice President and Chief Information Security Officer (CISO)	Champion	President/Vice President
Kroll	Jagdish Dhobley	CTO & Managing Director	Economic	C-Level
Kroll	David Dunn	Chief Information Security Officer	Champion	C-Level
Corebridge Financial	Liam Tuohey	Chief Information Officer, Life & Retirement	Economic	C-Level
Corebridge Financial	Richard Leechow	Chief Information Officer - Head of Enterprise Technology	Economic	C-Level

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scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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