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A signal-driven view of HP’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against HP’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

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Step 01 · Understanding ICP

We analysed how HP goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Distributed workforces on an ageing or mixed device estate, with print infrastructure due for modernisation and hybrid-work pressure on IT
US national + Canada

Verticals

Healthcare & Life Sciences
Financial & Professional Services
Education & Public Services
Manufacturing & Distribution

Buyer Personas

CIO
VP IT Operations
Head of Modern Work (economic)
Head of End User Computing, CISO, Procurement

Step 02 · Scoring & prioritising

Every account scored against HP’s buying signals

BDO USA Accounting · 11,271 employees · Illinois

86Fit

Signal stack 34 / 34
Firmographic fit 22 / 22
Complexity & footprint 20 / 20
Technographic 4 / 14
Strategic geo & PE 6 / 10

What fired

74 locations to standardise a platform across
1431 open requisitions live on the careers site
2.4% technical staff against 11,271 employees, a clear capacity gap
CEO 1 months in seat, inside the re-evaluation window
Intel, Servicenow in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Microsoft, Intel, Amd, Nvidia in the stack, plus legacy markers like Windows 10, End Of Support Windows, Aging Fleet, 4 Year Refresh.
Strategic geo and PE: California / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Microsoft, Intel, Amd, Nvidia or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Workforce Solutions lifecycle servicesHybrid work and meeting-room device programme
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Managed print replacing an ageing, unmanaged fleet
Existing HP footprint	Windows 10, End Of Support Windows, Aging Fleet, 4 Year Refresh identify expansion accounts where the relationship already exists.	Hybrid work and meeting-room device programmeHP IQ across PCs, printers and rooms
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CIO or head of modern work
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Multi-site device deployment and logistics
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Managed print replacing an ageing, unmanaged fleetHybrid work and meeting-room device programme

Step 03 · Building TAM

A slice of your addressable market

3,866

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

1,057

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

69

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Hiring surge98

Thin IT98

Install base75

PE / M&A signal67

Priority hub HQ60

New CEO42

Multi-site36

Recent CEO22

Legacy / EOL tech3

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	BDO USA	Financial & Prof Svcs	11,271	$2.8B	74	86
2	Grant Thornton (US)	Financial & Prof Svcs	11,527	$2.4B	47	84
3	R1 RCM	Health & Life Sci	23,031	$2.3B	11	83
4	IFF	Mfg & Distribution	15,243	$10.9B	102	83
5	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	82
6	Korn Ferry	Financial & Prof Svcs	21,400	$2.8B	102	82
7	Baker Tilly US	Financial & Prof Svcs	10,740	$1.8B	66	82
8	McCormick	Mfg & Distribution	9,223	$6.8B	56	82
9	Epiq	Financial & Prof Svcs	8,277	$1.0B	26	81
10	Brown & Brown	Financial & Prof Svcs	13,590	$5.9B	101	81
11	Crowe	Financial & Prof Svcs	9,461	$1.3B	46	81
12	Vontier	Mfg & Distribution	6,205	$3.1B	75	81
13	Univar Solutions	Mfg & Distribution	9,277	$11.5B	15	81
14	UT Southwestern Medical Center	Health & Life Sci	19,443	$3.1B	23	80
15	OSF HealthCare	Health & Life Sci	12,515	$4.6B	21	80
16	Crawford	Financial & Prof Svcs	9,370	$1.3B	3	80
17	Jefferies	Financial & Prof Svcs	8,486	$10.8B	29	80
18	Kirkland & Ellis	Financial & Prof Svcs	8,996	$3.2B	26	80
19	Penn State Health	Health & Life Sci	8,089	$4.3B	100	79
20	Kroll	Financial & Prof Svcs	7,211	$3.1B	36	79
21	Corebridge Financial	Financial & Prof Svcs	5,354	$18.5B	4	79
22	Lockton	Financial & Prof Svcs	15,145	$1.3B	103	79
23	Skechers	Mfg & Distribution	16,093	$9.0B	4	79
24	Builders FirstSource	Mfg & Distribution	12,190	$15.2B	6	79
25	Floor & Decor	Mfg & Distribution	8,087	$4.7B	3	79

Company	Contact	Title	Buyer role	Level
BDO USA	Jim Maza	Chief Information Officer	Economic	C-Level
BDO USA	Thomas Walch	Chief Information Security Officer	Champion	C-Level
Grant Thornton (US)	Justin Corona	Chief Technology Officer	Economic	C-Level
Grant Thornton (US)	Partho Ghatak-Top Global CISO	Chief Information Security Officer (CISO) at Grant Thornton LLP	Champion	C-Level
R1 RCM	Eric Tagliere	EVP and Chief Information Officer	Economic	C-Level
R1 RCM	Ramesh Gopalakrishnan	Senior Director - Global IT, Modern Work.	Economic	Director
IFF	Vic V.	EVP & Chief Information & Digital Officer	Champion	C-Level
IFF	Rich Kronengold	VP, Global Infrastructure, Strategic Business Partner and Enterprise Architecture (CTO),MA&D Lead	Platform buyer	President/Vice President
Gilead Sciences	Anna Berg Asberg	SVP IT & global CIO	Economic	C-Level
Gilead Sciences	Vikram Singh	Vice President, Head Enterprise AI & Commercial IT	Champion	President/Vice President
Korn Ferry	Michael LoRusso	SVP, Chief Information Officer	Economic	C-Level
Korn Ferry	Thom Steinhoff	SVP, CTO Digital	Economic	C-Level
Baker Tilly US	Jamie S.	Chief Information Officer	Economic	C-Level
Baker Tilly US	Amy Bogac	Chief Information Security Officer	Champion	C-Level
McCormick	Neil Robertson	Chief Technology Officer	Economic	C-Level
McCormick	Diane Ball	Global Chief Information Security Officer (CISO)	Champion	C-Level
Epiq	Manish Vazirani	Chief Technology Officer	Economic	C-Level
Epiq	Alton Ingram	Chief Information Officer	Economic	C-Level
Brown & Brown	Rob Cleek	Chief Technology Officer - Employee Benefits	Economic	C-Level
Brown & Brown	Ken Deitz	Chief Information Security Officer	Champion	C-Level
Crowe	Jeff Schmidt	Chief Technology Officer	Economic	C-Level
Crowe	Joe Shields	Chief Information Security Officer	Champion	C-Level
Vontier	Barak Meiri	Chief Technology Officer of Konect, Global eMobility (Gilbarco Veeder-Root, a Vontier Company)	Economic	C-Level
Vontier	Raj Samprathi	Chief Information Officer	Economic	C-Level
Univar Solutions	Pat Jerding	SVP - Chief Information Officer	Economic	C-Level
Univar Solutions	Lee Trusty	Chief Information Security Officer	Champion	C-Level
UT Southwestern Medical Center	Owen Huett	Chief Information Officer of the Health System	Economic	C-Level
UT Southwestern Medical Center	DuWayne Willett	Chief Health Information Officer Associate Vice President	Champion	C-Level
OSF HealthCare	Jenny Atterberg	Chief Nursing Information Officer	Champion	C-Level
OSF HealthCare	Ray Sharp	Vice President and Associate CIO	Economic	President/Vice President
Crawford	Adam Kearns	CTO, Global IT Operations & Strategy	Platform buyer	C-Level
Crawford	Joel Raedeke	Chief Technology Officer Crawford US	Economic	C-Level
Jefferies	Fernando Robayo	Managing Director, CIO & CTO — Global Infrastructure Technology	Platform buyer	C-Level
Jefferies	Vikram Dewan	Chief Information Officer	Economic	C-Level
Kirkland & Ellis	Matson Blocker	Chief Information Officer	Economic	C-Level
Kirkland & Ellis	Arlan McMillan	Chief Information Security Officer (CISO)	Champion	C-Level
Penn State Health	Dennis Sutterfield	SVP, Chief Information Officer	Economic	C-Level
Penn State Health	Matthew Snyder	Senior Vice President, Chief Information Security Officer & Chief Risk Officer	Champion	C-Level
Kroll	Jagdish Dhobley	CTO & Managing Director	Economic	C-Level
Kroll	David Dunn	Chief Information Security Officer	Champion	C-Level
Corebridge Financial	Liam Tuohey	Chief Information Officer, Life & Retirement	Economic	C-Level
Corebridge Financial	Richard Leechow	Chief Information Officer - Head of Enterprise Technology	Economic	C-Level
Lockton	Byron Clymer	Chief Information Officer	Economic	C-Level
Lockton	Ankita Lavande	Chief Information Security Officer	Champion	C-Level
Skechers	Tarik Studebaker	Vice President, Infrastructure & Operations	Platform buyer	President/Vice President
Skechers	Brett Cumming	Vice President, Information Security	Champion	President/Vice President
Builders FirstSource	Mike McCranie	Chief Information Officer	Economic	C-Level
Builders FirstSource	Rahul Naroola	Chief Information Security Officer	Champion	C-Level
Floor & Decor	John Adamson	Executive Vice President, Chief Information Officer	Economic	C-Level
Floor & Decor	Trey Tunnell	Chief Information Security Officer (CISO), Sr. Director	Economic	C-Level

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scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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