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A signal-driven view of Gartner’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against Gartner’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how Gartner goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-function enterprises making large technology, talent or supply-chain decisions without independent benchmarking
US national + Canada

Verticals

Financial Services
Healthcare & Life Sciences
Manufacturing & Supply Chain
Technology & Telecom

Buyer Personas

CIO
CHRO
CFO
Chief Supply Chain Officer (each a separate economic buyer)

Step 02 · Scoring & prioritising

Every account scored against Gartner’s buying signals

Gartner Information Services · 22,082 employees · Connecticut

85Fit

Signal stack 31 / 34
Firmographic fit 22 / 22
Complexity & footprint 18 / 20
Technographic 4 / 14
Strategic geo & PE 10 / 10

What fired

28 locations to standardise a platform across
1081 open requisitions live on the careers site
5.6% technical staff against 22,082 employees, a clear capacity gap
CEO 2 months in seat, inside the re-evaluation window
Gartner, Workday in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Gartner, Forrester, Idc, Mckinsey in the stack, plus legacy markers like No Analyst Relationship, Single-Practice Contract, Lapsed Subscription, Ad Hoc Consulting.
Strategic geo and PE: Northeast / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Gartner, Forrester, Idc, Mckinsey or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	HR practice on talent and capacity pressureSales and marketing practice on a growth programme
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Finance practice on a transformation or cost programme
Existing Gartner footprint	No Analyst Relationship, Single-Practice Contract, Lapsed Subscription, Ad Hoc Consulting identify expansion accounts where the relationship already exists.	Sales and marketing practice on a growth programmeAI and technology sourcing research
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New C-suite leader
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Supply chain practice across a distributed footprint
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Finance practice on a transformation or cost programmeSales and marketing practice on a growth programme

Step 03 · Building TAM

A slice of your addressable market

2,833

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

916

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

77

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Hiring surge99

Thin IT91

Install base87

PE / M&A signal86

Priority hub HQ68

New CEO42

Multi-site32

Recent CEO21

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Gartner	Tech & Telecom	22,082	$6.5B	28	85
2	Lockton	Financial Svcs	15,145	$1.3B	103	83
3	R1 RCM	Health & Life Sci	23,031	$2.3B	11	83
4	Skechers	Mfg & Supply Chain	16,093	$9.0B	4	83
5	Camping World	Mfg & Supply Chain	7,758	$6.4B	7	83
6	Topgolf	Tech & Telecom	12,439	$4.6B	5	83
7	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	82
8	Oak Street Health, part of CVS Health	Health & Life Sci	5,225	$2.2B	47	82
9	Brink’s	Mfg & Supply Chain	10,588	$5.3B	56	82
10	ITW	Mfg & Supply Chain	18,845	$16.0B	41	82
11	Corebridge Financial	Financial Svcs	5,354	$18.5B	4	81
12	Petco	Mfg & Supply Chain	19,978	$6.0B	7	81
13	Brunswick	Mfg & Supply Chain	9,536	$5.4B	33	81
14	Builders FirstSource	Mfg & Supply Chain	12,190	$15.2B	6	81
15	Rent-A-Center	Mfg & Supply Chain	7,873	$4.7B	5	81
16	Dave & Buster's	Tech & Telecom	13,318	$2.1B	103	81
17	UT Southwestern Medical Center	Health & Life Sci	19,443	$3.1B	23	80
18	Henry Schein	Health & Life Sci	10,678	$13.2B	3	80
19	Kindred	Health & Life Sci	13,523	$7.2B	3	80
20	GameStop	Mfg & Supply Chain	17,197	$3.6B	10	80
21	ITT	Mfg & Supply Chain	9,357	$3.9B	87	80
22	Americold Logistics	Mfg & Supply Chain	8,413	$2.6B	5	80
23	KKR	Financial Svcs	11,538	$19.5B	5	79
24	Brown & Brown	Financial Svcs	13,590	$5.9B	101	79
25	Grocery Outlet	Mfg & Supply Chain	8,084	$4.7B	5	79

Company	Contact	Title	Buyer role	Level
Gartner	Altaf Rupani	EVP & Chief Information Officer	IT practice buyer	C-Level
Gartner	Gülsen Kama	CFO Executive Partner	Finance practice buyer	C-Level
Lockton	Byron Clymer	Chief Information Officer	IT practice buyer	C-Level
Lockton	Travis E. Leonard	Chief Financial Officer	Finance practice buyer	C-Level
R1 RCM	Eric Tagliere	EVP and Chief Information Officer	IT practice buyer	C-Level
R1 RCM	Lashana Jackson	Chief Human Resources Officer	HR practice buyer	C-Level
Skechers	Ido Zilberman	Skechers Israel CFO - Finance Director	IT practice buyer	C-Level
Skechers	Marco Nogueira	CFO - Head of Finance - Brazil	Finance practice buyer	C-Level
Camping World	Dean Wolf	CFO - Dealerships	Finance practice buyer	C-Level
Camping World	Tom Kirn	Chief Financial Officer	Finance practice buyer	C-Level
Topgolf	Maryam Toofanian Morse	Chief People Officer	HR practice buyer	C-Level
Topgolf	Susana Arevalo	Chief Financial Officer	Finance practice buyer	C-Level
Gilead Sciences	Andrew Dickinson	Chief Financial Officer	Finance practice buyer	C-Level
Gilead Sciences	Deborah Son	CMO Supply Chain	Supply chain practice buyer	C-Level
Oak Street Health, part of CVS Health	Chris Braier	Vice President Care Model Strategy	Executive buyer	President/Vice President
Oak Street Health, part of CVS Health	Jayesh S.	Vice President, Information Technology at Oak Street Health	Executive buyer	President/Vice President
Brink’s	Ronnie Banks	Deputy Chief Information Security Officer (DCISO) & Sr. Director, Global Information Security	IT practice buyer	C-Level
Brink’s	Elizabeth Galloway	EVP & Chief Human Resources Officer	HR practice buyer	C-Level
ITW	Mohamed Saleem	Chief Technology Officer, Semiconductor Platform	IT practice buyer	C-Level
ITW	Katie Lawler	SVP, Chief Human Resources Officer	HR practice buyer	C-Level
Corebridge Financial	Elizabeth Cropper	Chief Human Resources Officer	HR practice buyer	C-Level
Corebridge Financial	Richard G.	Head of Capital Planning—Corebridge & CFO Corebridge Insurance Company of Bermuda	Finance practice buyer	C-Level
Petco	John Hluboky	Chief Information Security Officer	IT practice buyer	C-Level
Petco	Sabrina Simmons	Chief Financial Officer	Finance practice buyer	C-Level
Brunswick	Samir Shah	Senior Vice President and Global Chief Information Officer	IT practice buyer	C-Level
Brunswick	Molly A. Kotlar	Divisional CFO Vice President of Finance, Aluminum Boat Group	Finance practice buyer	C-Level
Builders FirstSource	Mike McCranie	Chief Information Officer	IT practice buyer	C-Level
Builders FirstSource	Rahul Naroola	Chief Information Security Officer	IT practice buyer	C-Level
Rent-A-Center	Steven Savary	Vice President - Strategy & Business Development	Executive buyer	President/Vice President
Rent-A-Center	Shamoun Siddiqui	Vice President Cybersecurity and Digital Infrastructure Global CISO	Executive buyer	President/Vice President
Dave & Buster's	Kevin Fish	Chief Technology & Digital Officer	IT practice buyer	C-Level
Dave & Buster's	Darin Harper	Chief Financial Officer	Finance practice buyer	C-Level
UT Southwestern Medical Center	Owen Huett	Chief Information Officer of the Health System	IT practice buyer	C-Level
UT Southwestern Medical Center	Jeremy Falke	Chief Human Resources Officer	HR practice buyer	C-Level
Henry Schein	Christopher Pendergast	Chief Technology Officer	IT practice buyer	C-Level
Henry Schein	Andreas Cioska	VP & CFO Central Europe (DACH & BENELUX)	Finance practice buyer	C-Level
Kindred	Jeffrey Jasnoff	Chief Human Resources Officer	HR practice buyer	C-Level
Kindred	Nicole McDonald	Regional Chief Financial Officer	Finance practice buyer	C-Level
GameStop	Andrew E.	Chief Information Security Officer	IT practice buyer	C-Level
GameStop	Sean Price	Vice President, Data Analytics & Machine Learning	Executive buyer	President/Vice President
ITT	Fabio F. Pessoa	Divisional Chief Information Officer	IT practice buyer	C-Level
ITT	Emrana Sheikh	Chief Human Resources Officer	HR practice buyer	C-Level
Americold Logistics	Ry'van Buchanan	CEO, CFO ,COO Of Rarekut Apparel Clothing Kompany (R.A.C.K) LLC.	Finance practice buyer	C-Level
Americold Logistics	Christopher Papa	EVP, Chief Financial Officer	Finance practice buyer	C-Level
KKR	Ruchir Swarup	Chief Information Officer	IT practice buyer	C-Level
KKR	Rosina Lavazza	Chief Financial Officer	Finance practice buyer	C-Level
Brown & Brown	Ken Deitz	Chief Information Security Officer	IT practice buyer	C-Level
Brown & Brown	James Jiloty	Chief People Officer - Arrowhead Intermediaries	HR practice buyer	C-Level
Grocery Outlet	Kumar M.	Chief Information Officer	IT practice buyer	C-Level
Grocery Outlet	Andrea Bortner	Chief Human Resources Officer	HR practice buyer	C-Level

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scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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