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A signal-driven view of Cisco’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against Cisco’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

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Step 01 · Understanding ICP

We analysed how Cisco goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-site enterprises with an ageing network estate, a fragmented security stack or an observability gap
US national + Canada

Verticals

Financial Services
Healthcare & Life Sciences
Manufacturing & Industrial
Education & Public Services

Buyer Personas

CIO
CISO
VP Infrastructure (economic)
Head of Network, Head of SecOps, Head of Observability

Step 02 · Scoring & prioritising

Every account scored against Cisco’s buying signals

Vontier Transportation Equipment Manufacturing · 6,205 employees · North Carolina

84Fit

Signal stack 30 / 34
Firmographic fit 22 / 22
Complexity & footprint 18 / 20
Technographic 4 / 14
Strategic geo & PE 10 / 10

What fired

75 locations to standardise a platform across
89 open requisitions live on the careers site
1.2% technical staff against 6,205 employees, a clear capacity gap
CEO 11 months in seat, inside the re-evaluation window
Azure, Rival Obs in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Cisco, Splunk, Nvidia, AWS in the stack, plus legacy markers like Catalyst 2960, Catalyst 3750, End Of Support Switch, Windows Server 2012.
Strategic geo and PE: California / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Cisco, Splunk, Nvidia, AWS or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Managed network and MerakiAI POD infrastructure with NVIDIA
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Network refresh and SD-WAN
Existing Cisco footprint	Catalyst 2960, Catalyst 3750, End Of Support Switch, Windows Server 2012 identify expansion accounts where the relationship already exists.	AI POD infrastructure with NVIDIASplunk observability and SIEM consolidation
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CISO or VP Infrastructure
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Meraki cloud-managed across sites
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Network refresh and SD-WANAI POD infrastructure with NVIDIA

Step 03 · Building TAM

A slice of your addressable market

2,873

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

668

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

43

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Hiring surge97

Thin IT88

PE / M&A signal72

Install base54

New CEO50

Priority hub HQ46

Multi-site32

Recent CEO16

Legacy / EOL tech8

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Vontier	Mfg & Industrial	6,205	$3.1B	75	84
2	R1 RCM	Health & Life Sci	23,031	$2.3B	11	81
3	Jefferies	Financial Svcs	8,486	$10.8B	29	80
4	UT Southwestern Medical Center	Health & Life Sci	19,443	$3.1B	23	80
5	Lockton	Financial Svcs	15,145	$1.3B	103	79
6	Brown & Brown	Financial Svcs	13,590	$5.9B	101	79
7	Aspen Dental	Health & Life Sci	9,763	$650M	3	79
8	Intact	Financial Svcs	21,762	$18.3B	13	78
9	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	78
10	OSF HealthCare	Health & Life Sci	12,515	$4.6B	21	78
11	Oak Street Health, part of CVS Health	Health & Life Sci	5,225	$2.2B	47	78
12	Total Quality Logistics	Mfg & Industrial	17,652	$6.9B	64	78
13	Northern Trust	Financial Svcs	31,125	$8.1B	14	77
14	24 Hour Fitness	Health & Life Sci	8,887	$2.9B	65	77
15	Herbalife	Health & Life Sci	15,228	$5.0B	31	77
16	Syneos Health	Health & Life Sci	23,794	$5.4B	5	77
17	Lincare	Health & Life Sci	5,904	$2.0B	5	77
18	Advocate Health Care	Health & Life Sci	11,760	$6.5B	14	77
19	BAYADA Home Health Care	Health & Life Sci	16,174	$1.5B	28	77
20	RadNet	Health & Life Sci	5,776	$2.0B	5	77
21	Penn State Health	Health & Life Sci	8,089	$4.3B	100	77
22	Fortrea	Health & Life Sci	11,431	$2.7B	4	77
23	Brunswick	Mfg & Industrial	9,536	$5.4B	33	77
24	HUB International	Financial Svcs	16,229	$4.8B	16	76
25	Lazard	Financial Svcs	5,282	$3.2B	39	76

Company	Contact	Title	Buyer role	Level
Vontier	Raj Samprathi	Chief Information Officer	Economic	C-Level
Vontier	Barak Meiri	Chief Technology Officer of Konect, Global eMobility (Gilbarco Veeder-Root, a Vontier Company)	Transformation	C-Level
R1 RCM	Eric Tagliere	EVP and Chief Information Officer	Economic	C-Level
R1 RCM	Bradley Karlin	US-Cyber Security Director	Economic	Director
Jefferies	Praveen Kusuma	Chief Information Security Officer - APAC	Economic	C-Level
Jefferies	Fernando Robayo	Managing Director, CIO & CTO — Global Infrastructure Technology	Platform buyer	C-Level
UT Southwestern Medical Center	Owen Huett	Chief Information Officer of the Health System	Economic	C-Level
UT Southwestern Medical Center	DuWayne Willett	Chief Health Information Officer Associate Vice President	Champion	C-Level
Lockton	Ankita Lavande	Chief Information Security Officer	Economic	C-Level
Lockton	Byron Clymer	Chief Information Officer	Economic	C-Level
Brown & Brown	Ken Deitz	Chief Information Security Officer	Economic	C-Level
Brown & Brown	Steve Emmons	Chief Information Officer - Bridge Specialty Group	Economic	C-Level
Aspen Dental	Andrew Robinson	Vice President of Field Lab Operations	Sponsor	C-Level
Intact	Ranji N.	Chief Information Officer Canada	Economic	C-Level
Intact	Andrew Vezina	Deputy Senior Vice President and Chief Information Security Officer (CISO)	Economic	President/Vice President
Gilead Sciences	Anna Berg Asberg	SVP IT & global CIO	Economic	C-Level
Gilead Sciences	Cindy L.	Executive Director, Enterprise Platforms, Analytics and Architecture	Transformation	C-Level
OSF HealthCare	Jenny Atterberg	Chief Nursing Information Officer	Champion	C-Level
OSF HealthCare	Christopher Talcott	VP, Information & Communication Technology and Chief Information Security Officer	Economic	President/Vice President
Oak Street Health, part of CVS Health	Erin W.	Lead Director, Tech Infrastructure	Platform buyer	Director
Oak Street Health, part of CVS Health	Marisa Rogers	Chief Medical Officer	Sponsor	C-Level
Total Quality Logistics	Mike Kelley	Chief Information Security Officer	Economic	C-Level
Total Quality Logistics	Kevin Atkinson	Vice President IT Infrastructure and Operations	Platform buyer	President/Vice President
Northern Trust	Kristina Dorville	Global Chief Information Security Officer	Economic	C-Level
Northern Trust	Kaushal Joshi	SVP, Chief Information Officer, Asset Management	Economic	C-Level
24 Hour Fitness	Deborah Fiorella	Chief Technology and Marketing Officer	Transformation	C-Level
24 Hour Fitness	Karl Sanft	President & Chief Executive Officer	Sponsor	C-Level
Herbalife	Marcus Sengol	Chief Information Officer & CISO	Economic	C-Level
Herbalife	Mohsen Tavakoli	Director, Global Network & Telecom - Infrastructure & Operations, Global Technology Services	Platform buyer	President/Vice President
Syneos Health	Charles N.	Chief Information Security Officer	Economic	C-Level
Syneos Health	Harpreet Bedi	SVP, Chief Technology Officer	Transformation	C-Level
Lincare	Prentis Brooks	Head Of Information Security	Economic	Head
Lincare	Jeff Barnhard	Chief Executive Officer	Sponsor	C-Level
Advocate Health Care	Bruce Smith	CIO	Economic	C-Level
Advocate Health Care	Joshua Baldobinos	Chief Operating Officer Advocate South Suburban	Sponsor	C-Level
BAYADA Home Health Care	Rageshree Parab	Chief Information Officer	Economic	C-Level
BAYADA Home Health Care	Amit Hans	Head of Information and Cyber Security	Economic	Head
RadNet	Steve Loughlin	Chief Information Security Officer	Economic	C-Level
RadNet	Micheal Hopkins	CTO	Transformation	C-Level
Penn State Health	Matthew Snyder	Senior Vice President, Chief Information Security Officer & Chief Risk Officer	Economic	C-Level
Penn State Health	Dennis Sutterfield	SVP, Chief Information Officer	Economic	C-Level
Fortrea	Jim Cameli	SVP, Global CISO	Economic	Senior
Fortrea	Malgorzata Mirowska	Director Clinical Network EMEA Head of Site Readiness & Regulatory Operations,Country Lead Poland	Platform buyer	Director
Brunswick	Melissa Farber	Deputy Chief Information Security Officer - Strategy & Compliance	Economic	C-Level
Brunswick	Samir Shah	Senior Vice President and Global Chief Information Officer	Economic	C-Level
HUB International	Jeremy Embalabala	Chief Information Security Officer	Economic	C-Level
HUB International	Monsef Elalamy	Senior Director, Cloud & Infrastructure	Platform buyer	Senior
Lazard	Steve Pelc	Managing Director, Chief Technology Officer & Global Head of Technology	Transformation	C-Level
Lazard	Sayeed Gulmahamad	Senior Vice President of Information Security - Global Head of Information Security Operations	Economic	President/Vice President
Dentsply Sirona	Henry Capello	VP, Chief Information Security Officer	Economic	C-Level

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