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A signal-driven view of Cisco’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against Cisco’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

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Step 01 · Understanding ICP

We analysed how Cisco goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-site enterprises with an ageing network estate, a fragmented security stack or an observability gap
US national + Canada

Verticals

Financial Services
Healthcare & Life Sciences
Manufacturing & Industrial
Education & Public Services

Buyer Personas

CIO
CISO
VP Infrastructure (economic)
Head of Network, Head of SecOps, Head of Observability

Step 02 · Scoring & prioritising

Every account scored against Cisco’s buying signals

Vontier Transportation Equipment Manufacturing · 6,205 employees · North Carolina

89Fit

Signal stack 30 / 34
Firmographic fit 22 / 22
Complexity & footprint 18 / 20
Technographic 9 / 14
Strategic geo & PE 10 / 10

What fired

75 locations to standardise a platform across
89 open requisitions live on the careers site
1.2% technical staff against 6,205 employees, a clear capacity gap
CEO 11 months in seat, inside the re-evaluation window
Azure, Data Ai, Enterprise App in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Cisco, Splunk, AWS, Azure in the stack, plus legacy markers like Catalyst 2960, Catalyst 3750, End Of Support Switch, Windows Server 2012.
Strategic geo and PE: California / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Cisco, Splunk, AWS, Azure or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Managed network and MerakiAI POD infrastructure with NVIDIA
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Network refresh and SD-WAN
Existing Cisco footprint	Catalyst 2960, Catalyst 3750, End Of Support Switch, Windows Server 2012 identify expansion accounts where the relationship already exists.	AI POD infrastructure with NVIDIASplunk observability and SIEM consolidation
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CISO or VP Infrastructure
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Meraki cloud-managed across sites
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Network refresh and SD-WANAI POD infrastructure with NVIDIA

Step 03 · Building TAM

A slice of your addressable market

2,873

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

1,004

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

120

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base99

Hiring surge98

Thin IT88

PE / M&A signal70

New CEO44

Priority hub HQ44

Multi-site28

Recent CEO21

Legacy / EOL tech10

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Vontier	Mfg & Industrial	6,205	$3.1B	75	89
2	R1 RCM	Health & Life Sci	23,031	$2.3B	11	87
3	Jefferies	Financial Svcs	8,486	$10.8B	29	86
4	Brown & Brown	Financial Svcs	13,590	$5.9B	101	86
5	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	86
6	Aspen Dental	Health & Life Sci	9,763	$650M	3	86
7	Lockton	Financial Svcs	15,145	$1.3B	103	85
8	Intact	Financial Svcs	21,762	$18.3B	13	84
9	Corebridge Financial	Financial Svcs	5,354	$18.5B	4	84
10	Dentsply Sirona	Health & Life Sci	11,320	$3.7B	7	83
11	Lincare	Health & Life Sci	5,904	$2.0B	5	83
12	BAYADA Home Health Care	Health & Life Sci	16,174	$1.5B	28	83
13	Brookdale	Health & Life Sci	20,828	$3.2B	3	83
14	Total Quality Logistics	Mfg & Industrial	17,652	$6.9B	64	83
15	HUB International	Financial Svcs	16,229	$4.8B	16	82
16	Kemper	Financial Svcs	7,013	$4.8B	5	82
17	Herbalife	Health & Life Sci	15,228	$5.0B	31	82
18	Medline	Health & Life Sci	18,925	$25.5B	29	82
19	Kindred	Health & Life Sci	13,523	$7.2B	3	82
20	Life Time	Health & Life Sci	20,960	$3.1B	4	82
21	Elara Caring	Health & Life Sci	5,693	$1.5B	4	82
22	Schneider	Mfg & Industrial	11,676	$5.7B	5	82
23	Northern Trust	Financial Svcs	31,125	$8.1B	14	81
24	KKR	Financial Svcs	11,538	$19.5B	5	81
25	24 Hour Fitness	Health & Life Sci	8,887	$2.9B	65	81

Company	Contact	Title	Buyer role	Level
Vontier	Raj Samprathi	Chief Information Officer	Economic	C-Level
Vontier	Barak Meiri	Chief Technology Officer of Konect, Global eMobility (Gilbarco Veeder-Root, a Vontier Company)	Transformation	C-Level
R1 RCM	Eric Tagliere	EVP and Chief Information Officer	Economic	C-Level
R1 RCM	Brian Sanders	Senior Director - Business Resilience, Security and Forensics	Economic	Director
Jefferies	Praveen Kusuma	Chief Information Security Officer - APAC	Economic	C-Level
Jefferies	Fernando Robayo	Managing Director, CIO & CTO, Global Infrastructure Technology	Platform buyer	C-Level
Brown & Brown	Ken Deitz	Chief Information Security Officer	Economic	C-Level
Brown & Brown	Steve Emmons	Chief Information Officer - Bridge Specialty Group	Economic	C-Level
Gilead Sciences	Anna Berg Asberg	SVP IT & global CIO	Economic	C-Level
Gilead Sciences	Cindy L.	Executive Director, Enterprise Platforms, Analytics and Architecture	Transformation	C-Level
Aspen Dental	James Shriver	IT Director, Product Management and Design	Economic	Director
Aspen Dental	Andrew Robinson	Vice President of Field Lab Operations	Sponsor	C-Level
Lockton	Ankita Lavande	Chief Information Security Officer	Economic	C-Level
Lockton	Byron Clymer	Chief Information Officer	Economic	C-Level
Intact	Ranji N.	Chief Information Officer Canada	Economic	C-Level
Intact	Andrew Vezina	Deputy Senior Vice President and Chief Information Security Officer (CISO)	Economic	President/Vice President
Corebridge Financial	Liam Tuohey	Chief Information Officer, Life & Retirement	Economic	C-Level
Corebridge Financial	David Russo	Chief Technology Officer	Transformation	C-Level
Dentsply Sirona	Henry Capello	VP, Chief Information Security Officer	Economic	C-Level
Dentsply Sirona	Kevin Boyle	CTO Dentsply Sirona	Transformation	C-Level
Lincare	Prentis Brooks	Head Of Information Security	Economic	Head
Lincare	Sudhish N.	Head of IT Service Delivery & Service Mgmt.	Economic	Head
BAYADA Home Health Care	Rageshree Parab	Chief Information Officer	Economic	C-Level
BAYADA Home Health Care	Amit Hans	Head of Information and Cyber Security	Economic	Head
Brookdale	Tara Jones	Chief Information Officer	Economic	C-Level
Brookdale	Jason Powell	VP CISO, Infrastructure, Operations, Telecom	Economic	President/Vice President
Total Quality Logistics	Mike Kelley	Chief Information Security Officer	Economic	C-Level
Total Quality Logistics	Kevin Atkinson	Vice President IT Infrastructure and Operations	Platform buyer	President/Vice President
HUB International	Jeremy Embalabala	Chief Information Security Officer	Economic	C-Level
HUB International	Stephen A.	Vice President of Risk Management Information Systems (RMIS) Services	Platform buyer	President/Vice President
Kemper	Lorna B.	Chief Information Security Officer	Economic	C-Level
Kemper	Kelly Coomer	EVP, Chief Information Officer	Economic	C-Level
Herbalife	Marcus Sengol	Chief Information Officer & CISO	Economic	C-Level
Herbalife	Mohsen Tavakoli	Director, Global Network & Telecom - Infrastructure & Operations, Global Technology Services	Platform buyer	President/Vice President
Medline	Marshall Lancaster	Chief Information Officer	Economic	C-Level
Medline	James Grenke	Global CISO & SVP IT-GRC	Economic	President/Vice President
Kindred	Rick Chapman	EVP, CAO & CIO	Economic	C-Level
Kindred	Dale Davidson	Director of Plant Operations Security	Economic	Director
Life Time	Ryan West	Chief Information Security Officer	Economic	C-Level
Life Time	Brett M. Walek	Vice President - IT Infrastructure & Operations	Platform buyer	President/Vice President
Elara Caring	Michael Alvarez	Chief Information Officer	Economic	C-Level
Elara Caring	Jacqueline H.	Senior Director of Cybersecurity and HIPAA Security Officer	Economic	Director
Schneider	Rashmi Samantaray	Vice President Information Technology	Champion	President/Vice President
Schneider	Jon Bake	Director IT Infrastructure	Platform buyer	Director
Northern Trust	Kristina Dorville	Global Chief Information Security Officer	Economic	C-Level
Northern Trust	Kaushal Joshi	SVP, Chief Information Officer, Asset Management	Economic	C-Level
KKR	David Stern	Chief Information Security Officer	Economic	C-Level
KKR	Ruchir Swarup	Chief Information Officer	Economic	C-Level
24 Hour Fitness	Deborah Fiorella	Chief Technology and Marketing Officer	Transformation	C-Level
24 Hour Fitness	John Scherff	Director, IT Systems Engineering and Quality Assurance	Platform buyer	Director

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scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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