×

A signal-driven view of AWS’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against AWS’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how AWS goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Enterprises still carrying mainframe, COBOL or on-premises estates that block AI and real-time decisioning
US national + Canada

Verticals

Financial Services & Insurance
Healthcare & Life Sciences
Telecom, Media & Technology
Manufacturing & Logistics

Buyer Personas

CIO
CTO
Chief Architect (economic)
Head of Application Modernization, Head of Data, CISO

Step 02 · Scoring & prioritising

Every account scored against AWS’s buying signals

Gilead Sciences Biotechnology Research · 14,810 employees · California

87Fit

Signal stack 31 / 34
Firmographic fit 19 / 22
Complexity & footprint 18 / 20
Technographic 9 / 14
Strategic geo & PE 10 / 10

What fired

29 locations to standardise a platform across
316 open requisitions live on the careers site
5.8% technical staff against 14,810 employees, a clear capacity gap
CEO 10 months in seat, inside the re-evaluation window
Databricks, Oracle in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: AWS, Azure, Google Cloud, VMware in the stack, plus legacy markers like Mainframe, Z/Os, COBOL, Cics.
Strategic geo and PE: Washington / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming AWS, Azure, Google Cloud, VMware or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Managed cloud operationsData-centre exit and landing zone
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	AWS Transform
Existing AWS footprint	Mainframe, Z/Os, COBOL, Cics identify expansion accounts where the relationship already exists.	Data-centre exit and landing zoneBedrock and AgentCore on modernized data
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CIO or Chief Architect
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Multi-region and edge deployment
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	AWS TransformData-centre exit and landing zone

Step 03 · Building TAM

A slice of your addressable market

2,704

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

910

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

82

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Hiring surge97

Thin IT85

PE / M&A signal85

Install base81

New CEO45

Legacy / EOL tech42

Priority hub HQ40

Multi-site35

Recent CEO19

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	87
2	Topgolf	Telecom & Media	12,439	$4.6B	5	84
3	Lockton	Financial Svcs	15,145	$1.3B	103	83
4	Brown & Brown	Financial Svcs	13,590	$5.9B	101	83
5	Brookdale	Health & Life Sci	20,828	$3.2B	3	83
6	Total Quality Logistics	Mfg & Logistics	17,652	$6.9B	64	83
7	Schneider	Mfg & Logistics	11,676	$5.7B	5	83
8	Vontier	Mfg & Logistics	6,205	$3.1B	75	83
9	IFF	Mfg & Logistics	15,243	$10.9B	102	83
10	Americold Logistics	Mfg & Logistics	8,413	$2.6B	5	83
11	R1 RCM	Health & Life Sci	23,031	$2.3B	11	82
12	Northern Trust	Financial Svcs	31,125	$8.1B	14	81
13	Corebridge Financial	Financial Svcs	5,354	$18.5B	4	81
14	Franklin Templeton	Financial Svcs	11,357	$8.8B	53	81
15	Dave & Buster's	Telecom & Media	13,318	$2.1B	103	81
16	Brink’s	Mfg & Logistics	10,588	$5.3B	56	81
17	Voya Financial	Financial Svcs	9,665	$8.2B	11	80
18	Kemper	Financial Svcs	7,013	$4.8B	5	80
19	Jefferies	Financial Svcs	8,486	$10.8B	29	80
20	UT Southwestern Medical Center	Health & Life Sci	19,443	$3.1B	23	80
21	OSF HealthCare	Health & Life Sci	12,515	$4.6B	21	80
22	Texas Children's Hospital	Health & Life Sci	13,237	$2.6B	7	80
23	BeOne Medicines	Health & Life Sci	3,598	$5.3B	37	80
24	Kindred	Health & Life Sci	13,523	$7.2B	3	80
25	Gartner	Telecom & Media	22,082	$6.5B	28	80

Company	Contact	Title	Buyer role	Level
Gilead Sciences	Pradeep Yathira	Global Head of G&A and Commercial Cloud & Advanced analytics DataScience	Data buyer	Head
Gilead Sciences	Kevin Cox	Chief Cloud Architect - Sr. Director	Economic	Senior
Topgolf	David McKillips	Chief Executive Officer	Sponsor	C-Level
Lockton	Byron Clymer	Chief Information Officer	Economic	C-Level
Lockton	Ankita Lavande	Chief Information Security Officer	Champion	C-Level
Brown & Brown	Rob Cleek	Chief Technology Officer - Employee Benefits	Economic	C-Level
Brown & Brown	Michael Vaughan	Chief Data Officer	Data buyer	C-Level
Brookdale	Tara Jones	Chief Information Officer	Economic	C-Level
Brookdale	Nick Stengle	Chief Executive Officer	Sponsor	C-Level
Total Quality Logistics	Mike Kelley	Chief Information Security Officer	Champion	C-Level
Total Quality Logistics	Dan Shelton	Vice President Of Application Development	Transformation	President/Vice President
Schneider	Jake VandeLoo	Vice President, Equipment Engineering	Champion	President/Vice President
Schneider	Jim Filter	President and CEO	Sponsor	C-Level
Vontier	Barak Meiri	Chief Technology Officer of Konect, Global eMobility (Gilbarco Veeder-Root, a Vontier Company)	Economic	C-Level
Vontier	Raj Samprathi	Chief Information Officer	Economic	C-Level
IFF	Krishna Shah	Chief Data Officer	Data buyer	C-Level
IFF	Vic V.	EVP & Chief Information & Digital Officer	Champion	C-Level
Americold Logistics	Jim Burgess	Vice President, Chief Information Security Officer (CISO) and Head of IT Compliance	Champion	President/Vice President
Americold Logistics	Brian D. Dunn	Global Senior Vice President, Facilities & Engineering, Head of Sustainability	Champion	President/Vice President
R1 RCM	Eric Tagliere	EVP and Chief Information Officer	Economic	C-Level
R1 RCM	Anand Mangal	VP of Software Engineering	Transformation	President/Vice President
Northern Trust	Alison Pain	International CTO & SMF24 (Technology) at Northern Trust Corporation	Economic	C-Level
Northern Trust	Jimmy Kozlow	Chief Data Officer Wealth Management	Data buyer	C-Level
Corebridge Financial	Liam Tuohey	Chief Information Officer, Life & Retirement	Economic	C-Level
Corebridge Financial	Richard Leechow	Chief Information Officer - Head of Enterprise Technology	Economic	C-Level
Franklin Templeton	Melissa C.	Chief Administrative Officer, Technology & Operations	Champion	C-Level
Franklin Templeton	Kavitha Kotha	VP - Cloud Platform Engineering	Technical economic buyer	President/Vice President
Dave & Buster's	Kevin Fish	Chief Technology & Digital Officer	Economic	C-Level
Dave & Buster's	Tarun Lal	Chief Executive Officer	Sponsor	C-Level
Brink’s	Ronnie Banks	Deputy Chief Information Security Officer (DCISO) & Sr. Director, Global Information Security	Economic	C-Level
Brink’s	Nabil Bawa	Chief Operating Officer, Head of Global Technology Business Operations	Champion	C-Level
Voya Financial	Rajat Kalia	Chief Technology Officer, Workplace Solutions	Economic	C-Level
Voya Financial	Anna Patel Moffa	AVP, Chief of Staff for Chief Technology and Operations Officer	Economic	C-Level
Kemper	Kelly Coomer	EVP, Chief Information Officer	Economic	C-Level
Kemper	Matt Varagona	SVP Chief Data Officer	Data buyer	C-Level
Jefferies	Fernando Robayo	Managing Director, CIO & CTO — Global Infrastructure Technology	Economic	C-Level
Jefferies	Karim Meniach	Risk Chief Data Officer	Data buyer	C-Level
UT Southwestern Medical Center	Owen Huett	Chief Information Officer of the Health System	Economic	C-Level
UT Southwestern Medical Center	DuWayne Willett	Chief Health Information Officer Associate Vice President	Champion	C-Level
OSF HealthCare	Jenny Atterberg	Chief Nursing Information Officer	Champion	C-Level
OSF HealthCare	Christopher Talcott	VP, Information & Communication Technology and Chief Information Security Officer	Champion	President/Vice President
Texas Children's Hospital	Myra Davis	Chief Information Innovation Officer	Champion	C-Level
Texas Children's Hospital	Lauren M. Hess	Chief Health Information Officer	Champion	C-Level
BeOne Medicines	Marcello Damiani	Chief Technology Officer	Economic	C-Level
BeOne Medicines	João Barreiro	Chief Privacy & Data Ethics Officer	Champion	C-Level
Kindred	Shawn Bookhammer	Market CEO	Sponsor	C-Level
Gartner	Altaf Rupani	EVP & Chief Information Officer	Economic	C-Level
Gartner	Mateo Abondano 🧘‍️	Value Architect - Gartner for Chief Sales Officers	Technical economic buyer	C-Level
Six Flags Entertainment	Ty Tastepe	Chief Digital and Technology Officer	Champion	C-Level
Six Flags Entertainment	Jason Freeman	SVP Corporate Ops Maintenance & Engineering Planning & Development Intl Parks Safety & Risk	Transformation	President/Vice President

See your full AWS TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

Book a demo →