×

A signal-driven view of Amazon’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against Amazon’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how Amazon goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-site organisations with decentralised purchasing and unmanaged tail spend
US national + Canada

Verticals

Healthcare & Life Sciences
Manufacturing & Industrial
Energy & Utilities
Education & Public Services

Buyer Personas

CPO
VP Supply Chain
VP Procurement (economic)
Facilities, Clinical Procurement, IT Purchasing

Step 02 · Scoring & prioritising

Every account scored against Amazon’s buying signals

R1 RCM Hospitals and Health Care · 23,031 employees · Illinois

89Fit

Signal stack 34 / 34
Firmographic fit 22 / 22
Complexity & footprint 15 / 20
Technographic 8 / 14
Strategic geo & PE 10 / 10

What fired

372 open requisitions live on the careers site
3.6% technical staff against 23,031 employees, a clear capacity gap
CEO 10 months in seat, inside the re-evaluation window
Data Ai, Enterprise App, Itsm in the stack
Washington / major US enterprise hubs HQ (Illinois)

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Coupa, Ariba, SAP, Oracle in the stack, plus legacy markers like AS/400, COBOL, Windows Server 2012, Citrix Xenapp.
Strategic geo and PE: Washington / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Coupa, Ariba, SAP, Oracle or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Guided buying and approval workflowsPunchout integration with the incumbent e-procurement suite
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Industrial & MRO category conversion
Existing Amazon footprint	AS/400, COBOL, Windows Server 2012, Citrix Xenapp identify expansion accounts where the relationship already exists.	Punchout integration with the incumbent e-procurement suiteBusiness Prime + spend analytics
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CPO
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Multi-site purchasing consolidation
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Industrial & MRO category conversionPunchout integration with the incumbent e-procurement suite

Step 03 · Building TAM

A slice of your addressable market

2,543

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

968

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

121

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base98

Hiring surge89

Thin IT83

PE / M&A signal68

Priority hub HQ41

New CEO39

Legacy / EOL tech32

Multi-site23

Recent CEO21

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	R1 RCM	Health & Life Sci	23,031	$2.3B	11	89
2	IFF	Mfg & Industrial	15,243	$10.9B	102	88
3	Univar Solutions	Mfg & Industrial	9,277	$11.5B	15	88
4	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	87
5	McCormick	Mfg & Industrial	9,223	$6.8B	56	87
6	Aspen Dental	Health & Life Sci	9,763	$650M	3	86
7	Vontier	Mfg & Industrial	6,205	$3.1B	75	86
8	McLaren Health Care	Health & Life Sci	9,332	$6.7B	5	85
9	Lincare	Health & Life Sci	5,904	$2.0B	5	83
10	Medline	Health & Life Sci	18,925	$25.5B	29	83
11	Kindred	Health & Life Sci	13,523	$7.2B	3	83
12	Brookdale	Health & Life Sci	20,828	$3.2B	3	83
13	Brunswick	Mfg & Industrial	9,536	$5.4B	33	83
14	The Clorox	Mfg & Industrial	8,161	$7.1B	29	83
15	Syneos Health	Health & Life Sci	23,794	$5.4B	5	82
16	Community Health Network	Health & Life Sci	8,923	$3M	9	82
17	Elara Caring	Health & Life Sci	5,693	$1.5B	4	82
18	Oak Street Health, part of CVS Health	Health & Life Sci	5,225	$2.2B	47	82
19	ITW	Mfg & Industrial	18,845	$16.0B	41	82
20	Sealed Air	Mfg & Industrial	12,955	$5.4B	88	81
21	AdventHealth	Health & Life Sci	42,220	$14.9B	24	80
22	Baxter International	Health & Life Sci	39,221	$11.2B	5	80
23	UT Southwestern Medical Center	Health & Life Sci	19,443	$3.1B	23	80
24	Dentsply Sirona	Health & Life Sci	11,320	$3.7B	7	80
25	OSF HealthCare	Health & Life Sci	12,515	$4.6B	21	80

Company	Contact	Title	Buyer role	Level
R1 RCM	Susan Patrick Harris	Vice President Procurement	Economic	President/Vice President
R1 RCM	Sunita Sehrawat	Vice President- Operations excellence	Champion	President/Vice President
IFF	Alexandre Turolla	SVP CPO- Chief Procurement Officer	Economic	C-Level
IFF	Michael D.	Executive Vice President & Chief Financial Officer	Financial buyer	C-Level
Univar Solutions	Paul Bryant	CFO Ingredients Specialties	Financial buyer	C-Level
Univar Solutions	Nicholas Alexos	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
Gilead Sciences	Andrew Dickinson	Chief Financial Officer	Financial buyer	C-Level
Gilead Sciences	Diane Wilfong	Chief Accounting Officer and Controller	Financial buyer	C-Level
McCormick	Žana Krezić	CFO & VP Finance for Europe, Middle East and Africa	Financial buyer	C-Level
McCormick	Roger Elias	CFO Canada and US Foodservice	Financial buyer	C-Level
Aspen Dental	Andrew Robinson	Vice President of Field Lab Operations	Champion	President/Vice President
Aspen Dental	David Wickes	Vice President, FP&A (Field Finance)	Commercial buyer	President/Vice President
Vontier	Anshooman Aga	Chief Financial Officer	Financial buyer	C-Level
Vontier	Mark Schwarz	VP & Group General Counsel and Legal Operations at Vontier Mobilizing the Future	Champion	C-Level
McLaren Health Care	David Bueby	Corporate Vice President Supply Chain Management	Operations buyer	President/Vice President
McLaren Health Care	Fred Korte	Regional VP and CFO McLaren Flint and Lapeer	Financial buyer	President/Vice President
Lincare	Carlos Paiva	Chief Financial Officer	Financial buyer	C-Level
Lincare	Mary Sweet	Region Vice President of Operations	Champion	President/Vice President
Medline	Mike Drazin	Chief Financial Officer	Financial buyer	C-Level
Medline	David Wright	Supply Chain Solutions Vice President	Operations buyer	President/Vice President
Kindred	Nicole McDonald	Regional Chief Financial Officer	Financial buyer	C-Level
Kindred	Marie Angeli Cabrera	Market Chief Financial Officer	Financial buyer	C-Level
Brookdale	Dawn Kussow	Chief Financial Officer	Financial buyer	C-Level
Brookdale	MHA Angi Livingston	VP, Clinical Operations & Regulatory Compliance	Champion	President/Vice President
Brunswick	Molly A. Kotlar	Divisional CFO Vice President of Finance, Aluminum Boat Group	Financial buyer	C-Level
Brunswick	Brian Lockhart	CFO Navico Group	Financial buyer	C-Level
The Clorox	Eva Choe	Chief Procurement Officer	Economic	C-Level
The Clorox	Kat Q.	CFO - Australia, New Zealand & South Africa (ANZA)	Financial buyer	C-Level
Syneos Health	Michael Bonello	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
Syneos Health	Brandi Walker	Executive Vice President, Global Clinical Operations	Champion	President/Vice President
Community Health Network	Jerry Yang	Executive Vice President, Chief Financial Officer	Financial buyer	C-Level
Community Health Network	Allison Bordeaux	Executive Director Chief Operations Officer - Community Fairbanks Behavioral Health	Champion	C-Level
Elara Caring	John McMahon	Chief Financial Officer	Financial buyer	C-Level
Elara Caring	John Oronzo	Regional Vice President of Operations (New England) at Elara Caring PCS	Champion	President/Vice President
Oak Street Health, part of CVS Health	Ken Eagle	Senior Vice President Operations	Champion	President/Vice President
Oak Street Health, part of CVS Health	Todd Albert	Senior Vice President, Finance	Commercial buyer	President/Vice President
ITW	Marcus Piepenschneider	Managing Director / Global Test Controller, Europe at MTS Systems	Financial buyer	C-Level
ITW	Todd Pankey	Vice President, Global Strategic Sourcing and EH&S	Economic	President/Vice President
Sealed Air	Laura Bryant	Protective CFO	Financial buyer	C-Level
Sealed Air	Kristen Actis-Grande	Chief Financial Officer	Financial buyer	C-Level
AdventHealth	Marisa Farabaugh	SVP and Chief Supply Chain Officer	Operations buyer	C-Level
AdventHealth	Mark Rathbun -	Chief Financial Officer	Financial buyer	C-Level
Baxter International	Sejla Holland	Chief Procurement Officer	Economic	C-Level
Baxter International	James Borzi	EVP, Chief Supply Chain Officer	Operations buyer	C-Level
UT Southwestern Medical Center	Matt Rosamond	Chief Financial Officer	Financial buyer	C-Level
UT Southwestern Medical Center	Mark Meyer	Chief Financial Officer Health System	Financial buyer	C-Level
Dentsply Sirona	John Fortson	Chief Financial Officer	Financial buyer	C-Level
Dentsply Sirona	Mike Pomeroy	Interim Chief Financial Officer	Financial buyer	C-Level
OSF HealthCare	Kirsten Largent	Chief Financial Officer	Financial buyer	C-Level
OSF HealthCare	James Hagemann	Entity CFO Home Care	Financial buyer	C-Level

See your full Amazon TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

Book a demo →