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A signal-driven view of Amazon Business’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against Amazon Business’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how Amazon Business goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-site organisations with decentralised purchasing and unmanaged tail spend
US national + Canada

Verticals

Healthcare & Life Sciences
Manufacturing & Industrial
Energy & Utilities
Education & Public Services

Buyer Personas

CPO
VP Supply Chain
VP Procurement (economic)
Facilities, Clinical Procurement, IT Purchasing

Step 02 · Scoring & prioritising

Every account scored against Amazon Business’s buying signals

R1 RCM Hospitals and Health Care · 23,031 employees · Illinois

83Fit

Signal stack 34 / 34
Firmographic fit 22 / 22
Complexity & footprint 15 / 20
Technographic 2 / 14
Strategic geo & PE 10 / 10

What fired

372 open requisitions live on the careers site
3.6% technical staff against 23,031 employees, a clear capacity gap
CEO 10 months in seat, inside the re-evaluation window
Workday in the stack
Washington / major US enterprise hubs HQ (Illinois)

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Coupa, Ariba, SAP, Oracle in the stack, plus legacy markers like Manual Purchase Order, Paper Requisition, Tail Spend, Maverick Spend.
Strategic geo and PE: Washington / major US enterprise hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Coupa, Ariba, SAP, Oracle or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	Guided buying and approval workflowsPunchout integration with the incumbent e-procurement suite
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Industrial & MRO category conversion
Existing Amazon Business footprint	Manual Purchase Order, Paper Requisition, Tail Spend, Maverick Spend identify expansion accounts where the relationship already exists.	Punchout integration with the incumbent e-procurement suiteBusiness Prime + spend analytics
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CPO
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Multi-site purchasing consolidation
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Industrial & MRO category conversionPunchout integration with the incumbent e-procurement suite

Step 03 · Building TAM

A slice of your addressable market

2,543

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

691

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

45

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base93

Hiring surge92

Thin IT83

PE / M&A signal64

New CEO43

Priority hub HQ43

Multi-site24

Recent CEO23

Legacy / EOL tech8

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	R1 RCM	Health & Life Sci	23,031	$2.3B	11	83
2	IFF	Mfg & Industrial	15,243	$10.9B	102	83
3	Univar Solutions	Mfg & Industrial	9,277	$11.5B	15	83
4	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	82
5	UT Southwestern Medical Center	Health & Life Sci	19,443	$3.1B	23	82
6	The Clorox	Mfg & Industrial	8,161	$7.1B	29	82
7	McCormick	Mfg & Industrial	9,223	$6.8B	56	82
8	Vontier	Mfg & Industrial	6,205	$3.1B	75	81
9	Brunswick	Mfg & Industrial	9,536	$5.4B	33	81
10	Medline	Health & Life Sci	18,925	$25.5B	29	80
11	Brookdale	Health & Life Sci	20,828	$3.2B	3	80
12	Oak Street Health, part of CVS Health	Health & Life Sci	5,225	$2.2B	47	80
13	ITW	Mfg & Industrial	18,845	$16.0B	41	80
14	Syneos Health	Health & Life Sci	23,794	$5.4B	5	78
15	OSF HealthCare	Health & Life Sci	12,515	$4.6B	21	78
16	Henry Schein	Health & Life Sci	10,678	$13.2B	3	78
17	Kindred	Health & Life Sci	13,523	$7.2B	3	78
18	Fortrea	Health & Life Sci	11,431	$2.7B	4	78
19	Saputo	Mfg & Industrial	7,964	$13.3B	10	78
20	Mohawk Industries	Mfg & Industrial	13,137	$10.8B	7	78
21	Dentsply Sirona	Health & Life Sci	11,320	$3.7B	7	77
22	Advocate Health Care	Health & Life Sci	11,760	$6.5B	14	77
23	RadNet	Health & Life Sci	5,776	$2.0B	5	77
24	Penn State Health	Health & Life Sci	8,089	$4.3B	100	77
25	Elara Caring	Health & Life Sci	5,693	$1.5B	4	77

Company	Contact	Title	Buyer role	Level
R1 RCM	Mindy Blandford	Chief Accounting Officer (CAO)	Commercial buyer	C-Level
R1 RCM	Susan Patrick Harris	Vice President Procurement	Economic	President/Vice President
IFF	Alexandre Turolla	SVP CPO- Chief Procurement Officer	Economic	C-Level
IFF	Michael D.	Executive Vice President & Chief Financial Officer	Financial buyer	C-Level
Univar Solutions	Paul Bryant	CFO Ingredients Specialties	Financial buyer	C-Level
Univar Solutions	Nicholas Alexos	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
Gilead Sciences	Deborah Son	CMO Supply Chain	Operations buyer	C-Level
Gilead Sciences	Andrew Dickinson	Chief Financial Officer	Financial buyer	C-Level
UT Southwestern Medical Center	Matt Rosamond	Chief Financial Officer	Financial buyer	C-Level
UT Southwestern Medical Center	Mark Meyer	Chief Financial Officer Health System	Financial buyer	C-Level
The Clorox	Eva Choe	Chief Procurement Officer	Economic	C-Level
The Clorox	Pascal Montilus	Chief Supply Chain Officer	Operations buyer	C-Level
McCormick	Josh Chou	Chief Supply Chain Officer	Operations buyer	C-Level
McCormick	Žana Krezić	CFO & VP Finance for Europe, Middle East and Africa	Financial buyer	C-Level
Vontier	Anshooman Aga	Chief Financial Officer	Financial buyer	C-Level
Vontier	Mark Schwarz	VP & Group General Counsel and Legal Operations at Vontier Mobilizing the Future	Champion	C-Level
Brunswick	Molly A. Kotlar	Divisional CFO Vice President of Finance, Aluminum Boat Group	Financial buyer	C-Level
Brunswick	Brian Lockhart	CFO Navico Group	Financial buyer	C-Level
Medline	Mike Drazin	Chief Financial Officer	Financial buyer	C-Level
Medline	John Gruber	Chief Accounting Officer	Commercial buyer	C-Level
Brookdale	Dawn Kussow	Chief Financial Officer	Financial buyer	C-Level
Brookdale	MHA Angi Livingston	VP, Clinical Operations & Regulatory Compliance	Champion	President/Vice President
Oak Street Health, part of CVS Health	Ken Eagle	Senior Vice President Operations	Champion	President/Vice President
Oak Street Health, part of CVS Health	Tamika Smith Steverson	Regional Vice President of Operations	Champion	President/Vice President
ITW	Marcus Piepenschneider	Managing Director / Global Test Controller, Europe at MTS Systems	Financial buyer	C-Level
ITW	Randy Scheuneman	Vice President & Chief Accounting Officer	Commercial buyer	C-Level
Syneos Health	Michael Bonello	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
Syneos Health	Brandi Walker	Executive Vice President, Global Clinical Operations	Champion	President/Vice President
OSF HealthCare	Kirsten Largent	Chief Financial Officer	Financial buyer	C-Level
OSF HealthCare	James Hagemann	Entity CFO Home Care	Financial buyer	C-Level
Henry Schein	Stefan Grunwald	Chief Procurement Officer & Head of Engineering	Economic	C-Level
Henry Schein	Andreas Cioska	VP & CFO Central Europe (DACH & BENELUX)	Financial buyer	C-Level
Kindred	Nicole McDonald	Regional Chief Financial Officer	Financial buyer	C-Level
Kindred	Marie Angeli Cabrera	Market Chief Financial Officer	Financial buyer	C-Level
Fortrea	Jill McConnell	Chief Financial Officer	Financial buyer	C-Level
Fortrea	Bobby Parks	Chief Accounting Officer	Commercial buyer	C-Level
Saputo	Martin Floriani	VP, Supply Chain	Operations buyer	President/Vice President
Saputo	Amanda Scholl	Vice President, Warehouse Operations	Champion	President/Vice President
Mohawk Industries	David Repp	SVP, Chief Accounting Officer & Corporate Controller	Sponsor	C-Level
Dentsply Sirona	Tony Johnson	Chief Supply Chain Officer	Operations buyer	C-Level
Dentsply Sirona	John Fortson	Chief Financial Officer	Financial buyer	C-Level
Advocate Health Care	Tom Lubotsky	Chief Supply Chain Officer	Operations buyer	C-Level
Advocate Health Care	Karen M.	Vice President Operations	Champion	President/Vice President
RadNet	Karen Girven	Vice President Operations	Champion	President/Vice President
RadNet	Thomas Marshall	Associate Vice President Revenue Cycle Operations Customer Service	Champion	President/Vice President
Penn State Health	Patrick McGovern	Vice President Chief Supply Chain Officer	Operations buyer	C-Level
Penn State Health	Tracy Moyer	Executive Vice President & Chief Financial Officer	Financial buyer	C-Level
Elara Caring	John McMahon	Chief Financial Officer	Financial buyer	C-Level
Elara Caring	John Oronzo	Regional Vice President of Operations (New England) at Elara Caring PCS	Champion	President/Vice President
ITT	Michael Savinelli	Chief Financial Officer (interim)	Financial buyer	C-Level

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