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A signal-driven view of ADP’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against ADP’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

Access the full dataset →

Step 01 · Understanding ICP

We analysed how ADP goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-entity, multi-state or multi-country employers with fragmented payroll, high hourly headcount or heavy compliance exposure
US national + Canada

Verticals

Healthcare & Life Sciences
Retail, Hospitality & Services
Manufacturing & Logistics
Financial & Professional Services

Buyer Personas

CHRO
VP Human Resources
CFO (economic)
VP Payroll, Director of Total Rewards, VP Operations

Step 02 · Scoring & prioritising

Every account scored against ADP’s buying signals

Jefferies Investment Banking · 8,486 employees · New York

91Fit

Signal stack 28 / 34
Firmographic fit 22 / 22
Complexity & footprint 18 / 20
Technographic 13 / 14
Strategic geo & PE 10 / 10

What fired

29 locations to standardise a platform across
187 open requisitions live on the careers site
3.7% technical staff against 8,486 employees, a clear capacity gap
Data Ai, Itsm, Security in the stack
PERL flagged for refresh

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Workday, SAP, Oracle, Ukg in the stack, plus legacy markers like Citrix Xenapp, Novell, COBOL, Windows 7.
Strategic geo and PE: New Jersey / major US employer hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Workday, SAP, Oracle, Ukg or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	HR outsourcing and PEOWorkforce management and time consolidation
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Lyric HCM replacing a legacy HRIS or on-prem payroll
Existing ADP footprint	Citrix Xenapp, Novell, COBOL, Windows 7 identify expansion accounts where the relationship already exists.	Workforce management and time consolidationPeople analytics and reporting
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CHRO or VP Payroll
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Multi-country and multi-entity payroll consolidation
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Lyric HCM replacing a legacy HRIS or on-prem payrollWorkforce management and time consolidation

Step 03 · Building TAM

A slice of your addressable market

2,934

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

1,415

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

279

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Install base100

Hiring surge95

Thin IT95

PE / M&A signal81

New CEO46

Multi-site39

Priority hub HQ38

Legacy / EOL tech30

Recent CEO22

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Jefferies	Financial & Prof Svcs	8,486	$10.8B	29	91
2	Petco	Retail & Hospitality	19,978	$6.0B	7	89
3	McLaren Health Care	Health & Life Sci	9,332	$6.7B	5	88
4	Grant Thornton (US)	Retail & Hospitality	11,527	$2.4B	47	88
5	Korn Ferry	Financial & Prof Svcs	21,400	$2.8B	102	88
6	BDO USA	Financial & Prof Svcs	11,271	$2.8B	74	88
7	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	87
8	R1 RCM	Health & Life Sci	23,031	$2.3B	11	87
9	Dollarama	Retail & Hospitality	12,181	$5.7B	5	87
10	Schneider	Mfg & Logistics	11,676	$5.7B	5	87
11	TTEC	Financial & Prof Svcs	45,067	$2.1B	55	87
12	Baker Tilly US	Financial & Prof Svcs	10,740	$1.8B	66	87
13	Weis Markets	Retail & Hospitality	7,970	$5.0B	5	86
14	Floor & Decor	Retail & Hospitality	8,087	$4.7B	3	86
15	Rent-A-Center	Retail & Hospitality	7,873	$4.7B	5	86
16	Vontier	Mfg & Logistics	6,205	$3.1B	75	86
17	Lockton	Financial & Prof Svcs	15,145	$1.3B	103	86
18	Brown & Brown	Financial & Prof Svcs	13,590	$5.9B	101	86
19	Community Health Network	Health & Life Sci	8,923	$3M	9	85
20	Ascensus	Retail & Hospitality	5,799	$2.0B	8	85
21	Brink’s	Mfg & Logistics	10,588	$5.3B	56	85
22	Americold Logistics	Mfg & Logistics	8,413	$2.6B	5	85
23	Kemper	Financial & Prof Svcs	7,013	$4.8B	5	85
24	Grocery Outlet	Retail & Hospitality	8,084	$4.7B	5	84
25	Barnes & Noble	Retail & Hospitality	14,429	$3.6B	5	84

Company	Contact	Title	Buyer role	Level
Jefferies	Sam Crellin	CFO Jefferies International Limited	Financial buyer	C-Level
Jefferies	Alex Masotta	Chief Operating Officer - Financial Institutions Group	Operations champion	C-Level
Petco	Sabrina Simmons	Chief Financial Officer	Financial buyer	C-Level
Petco	Larry Rutkowski	Executive Vice President Chief Financial Officer	Financial buyer	C-Level
McLaren Health Care	Carissa Burton	Senior Vice President Human Resources	Economic	President/Vice President
McLaren Health Care	Fred Korte	Regional VP and CFO McLaren Flint and Lapeer	Financial buyer	President/Vice President
Grant Thornton (US)	Richard Surett	Chief Financial Officer	Financial buyer	C-Level
Grant Thornton (US)	Lorna Crabtree	Remote Chief Financial Officer	Financial buyer	C-Level
Korn Ferry	perla ruiz	CFO México y Centro América	Financial buyer	C-Level
Korn Ferry	Robert Rozek	EVP, CFO, and CCO	Financial buyer	C-Level
BDO USA	Roland Reimink	Chief Financial Officer	Financial buyer	C-Level
BDO USA	Michelle McDevitt	Talent Acquisition Director & Director of Partner Recruiting	Economic	Director
Gilead Sciences	Andrew Dickinson	Chief Financial Officer	Financial buyer	C-Level
Gilead Sciences	Diane Wilfong	Chief Accounting Officer and Controller	Financial buyer	C-Level
R1 RCM	Lashana Jackson	Chief Human Resources Officer	Economic	C-Level
R1 RCM	Mindy Blandford	Chief Accounting Officer (CAO)	Commercial buyer	C-Level
Dollarama	Patrick Bui	Chief Financial Officer	Financial buyer	C-Level
Dollarama	Mark Di Pesa	Senior Vice President Human Resources	Economic	President/Vice President
Schneider	Darrell Campbell	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
Schneider	Mary Burich	Vice President Human Resources	Economic	President/Vice President
TTEC	Kenny Wagers	Chief Financial Officer	Financial buyer	C-Level
TTEC	Jason Porter	Chief Financial Officer	Financial buyer	C-Level
Baker Tilly US	Amy Ward	Principal and Chief People Officer	Economic	C-Level
Baker Tilly US	Sonia Webb	Chief Financial Officer	Financial buyer	C-Level
Weis Markets	Robert Cline	Retired VP, Talent Development & Associate Relations	Economic	President/Vice President
Weis Markets	Michael T. Lockard, CPA, CIA, CMA, CFM, CGMA	SVP, CFO & Treasurer	Financial buyer	President/Vice President
Floor & Decor	Heather Havette	Chief Human Resources Officer	Economic	C-Level
Floor & Decor	Bryan Langley	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
Rent-A-Center	Donavon Corliss	Vice President Human Resources	Economic	President/Vice President
Rent-A-Center	Karen Scranton	Senior HR Director	Commercial buyer	Director
Vontier	Anshooman Aga	Chief Financial Officer	Financial buyer	C-Level
Vontier	Lynn Ross	Chief Accounting Officer (CAO)	Commercial buyer	C-Level
Lockton	Travis E. Leonard	Chief Financial Officer	Financial buyer	C-Level
Lockton	Claire Morgan	Chief Operating Officer, People Solutions UK & Lockton Insurance Brokers Ireland	Operations champion	C-Level
Brown & Brown	James Jiloty	Chief People Officer - Arrowhead Intermediaries	Economic	C-Level
Brown & Brown	Paul M. Gallagher	Global Chief Accounting Officer & Controller	Financial buyer	C-Level
Community Health Network	Jerry Yang	Executive Vice President, Chief Financial Officer	Financial buyer	C-Level
Community Health Network	Holly Millard	Network Chief Accounting Officer	Commercial buyer	C-Level
Ascensus	Marc Mehlman	Chief Financial Officer	Financial buyer	C-Level
Ascensus	Tony Petrucelli	Vice President, Talent Acquisition	Economic	President/Vice President
Brink’s	Elizabeth Galloway	EVP & Chief Human Resources Officer	Economic	C-Level
Brink’s	Berend Jan van der Wal RC	CFO Benelux	Financial buyer	C-Level
Americold Logistics	Ry'van Buchanan	CEO, CFO ,COO Of Rarekut Apparel Clothing Kompany (R.A.C.K) LLC.	Financial buyer	C-Level
Americold Logistics	Christopher Papa	EVP, Chief Financial Officer	Financial buyer	C-Level
Kemper	Laura Rock	Chief Human Resources Officer	Economic	C-Level
Kemper	James Levett	SVP and Chief Financial Officer, Kemper Life	Financial buyer	C-Level
Grocery Outlet	Andrea Bortner	Chief Human Resources Officer	Economic	C-Level
Grocery Outlet	Ian Ferry	Chief Financial Officer	Financial buyer	President/Vice President
Barnes & Noble	Michelle Smith	Vice President, Human Resources	Economic	President/Vice President
Barnes & Noble	Melissa Delaney	VP, Human Resources	Economic	President/Vice President

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scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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