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A signal-driven view of ADP’s addressable market

We synthesized your ICP, mapped the addressable market, and scored every account against ADP’s buying signals. See below for a snapshot of your in-market accounts and top contacts.

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Step 01 · Understanding ICP

We analysed how ADP goes to market

Firmographics

2,000–50,000 FTE, $400M–$150B revenue
Multi-entity, multi-state or multi-country employers with fragmented payroll, high hourly headcount or heavy compliance exposure
US national + Canada

Verticals

Healthcare & Life Sciences
Retail, Hospitality & Services
Manufacturing & Logistics
Financial & Professional Services

Buyer Personas

CHRO
VP Human Resources
CFO (economic)
VP Payroll, Director of Total Rewards, VP Operations

Step 02 · Scoring & prioritising

Every account scored against ADP’s buying signals

Grant Thornton (US) Professional Services · 11,527 employees · Illinois

87Fit

Signal stack 32 / 34
Firmographic fit 22 / 22
Complexity & footprint 18 / 20
Technographic 8 / 14
Strategic geo & PE 7 / 10

What fired

47 locations to standardise a platform across
343 open requisitions live on the careers site
1.8% technical staff against 11,527 employees, a clear capacity gap
CEO 19 months in seat, still inside the re-evaluation window
NetSuite, Oracle, Servicenow in the stack

Anatomy of a score

Signal stack: open requisitions, share of headcount that is technical, CEO time in seat, recent capital or M&A events.
Firmographic fit: employees and revenue against the ICP band.
Complexity and footprint: site count and headcount.
Technographic: Workday, SAP, Oracle, Ukg in the stack, plus legacy markers like On-Prem Payroll, Legacy Hris, Peoplesoft Hr, Spreadsheet Payroll.
Strategic geo and PE: New Jersey / major US employer hubs HQ, private equity or M&A ownership.

The secret sauce

Six signals a generic data tool cannot assemble

Landbase-native signal	Why it cannot be replicated	What the rep leads with
Job postings and IT-capacity gap	Live reqs naming Workday, SAP, Oracle, Ukg or cloud platforms, measured against technical headcount. Shows who is mid-programme and short-staffed.	HR outsourcing and PEOWorkforce management and time consolidation
Rival ERP and legacy stack	A rival or ageing estate marks a displacement or upgrade window rather than a cold start.	Lyric HCM replacing a legacy HRIS or on-prem payroll
Existing ADP footprint	On-Prem Payroll, Legacy Hris, Peoplesoft Hr, Spreadsheet Payroll identify expansion accounts where the relationship already exists.	Workforce management and time consolidationPeople analytics and reporting
Leadership tenure, CIO or CFO	A new CIO or CFO inside 18 months is the single most reliable window for a platform decision.	New CHRO or VP Payroll
Multi-site and multi-entity complexity	Location count and entity spread predict consolidation pain.	Multi-country and multi-entity payroll consolidation
Capital events and M&A	Funding, acquisitions and carve-outs force system consolidation on a deadline.	Lyric HCM replacing a legacy HRIS or on-prem payrollWorkforce management and time consolidation

Step 03 · Building TAM

A slice of your addressable market

2,934

In-band accounts scored

2,000–50,000 employees, 4 industry suites, deduplicated on the company graph

1,090

Qualified market

Fit score 60 or above: the accounts worth working across the next several quarters

134

Tier-1 priority targets

Fit score 75 or above, from which the 100 named in this brief are drawn

What is actually true about those 100 accounts

Hiring surge99

Install base99

Thin IT96

PE / M&A signal82

New CEO46

Priority hub HQ42

Multi-site35

Recent CEO23

Each bar is how many of the 100 are firing that trigger today. Tier-1 accounts stack two or more inside a 90-day window, which is what separates them from a company that merely looks like a fit.

Step 04 · Mapping buyers to accounts

A snapshot of your accounts and buyers

25 of 100

#	Company	Vertical	Employees	Revenue	Sites	Fit
1	Grant Thornton (US)	Retail & Hospitality	11,527	$2.4B	47	87
2	Korn Ferry	Financial & Prof Svcs	21,400	$2.8B	102	86
3	Vontier	Mfg & Logistics	6,205	$3.1B	75	85
4	Baker Tilly US	Financial & Prof Svcs	10,740	$1.8B	66	85
5	Gilead Sciences	Health & Life Sci	14,810	$29.4B	29	84
6	R1 RCM	Health & Life Sci	23,031	$2.3B	11	84
7	Brink’s	Mfg & Logistics	10,588	$5.3B	56	84
8	Brookdale	Health & Life Sci	20,828	$3.2B	3	83
9	Skechers	Retail & Hospitality	16,093	$9.0B	4	83
10	Floor & Decor	Retail & Hospitality	8,087	$4.7B	3	83
11	Americold Logistics	Mfg & Logistics	8,413	$2.6B	5	83
12	Lockton	Financial & Prof Svcs	15,145	$1.3B	103	83
13	Brown & Brown	Financial & Prof Svcs	13,590	$5.9B	101	83
14	BDO USA	Financial & Prof Svcs	11,271	$2.8B	74	83
15	UT Southwestern Medical Center	Health & Life Sci	19,443	$3.1B	23	82
16	Crowe	Retail & Hospitality	9,461	$1.3B	46	82
17	EisnerAmper	Financial & Prof Svcs	4,187	$735M	55	82
18	Elara Caring	Health & Life Sci	5,693	$1.5B	4	81
19	Petco	Retail & Hospitality	19,978	$6.0B	7	81
20	Grocery Outlet	Retail & Hospitality	8,084	$4.7B	5	81
21	KKR	Retail & Hospitality	11,538	$19.5B	5	81
22	lululemon	Retail & Hospitality	25,346	$10.5B	13	81
23	Rent-A-Center	Retail & Hospitality	7,873	$4.7B	5	81
24	Syneos Health	Health & Life Sci	23,794	$5.4B	5	80
25	McLaren Health Care	Health & Life Sci	9,332	$6.7B	5	80

Company	Contact	Title	Buyer role	Level
Grant Thornton (US)	Richard Surett	Chief Financial Officer	Financial buyer	C-Level
Grant Thornton (US)	Lorna Crabtree	Remote Chief Financial Officer	Financial buyer	C-Level
Korn Ferry	perla ruiz	CFO México y Centro América	Financial buyer	C-Level
Korn Ferry	Robert Rozek	EVP, CFO, and CCO	Financial buyer	C-Level
Vontier	Anshooman Aga	Chief Financial Officer	Financial buyer	C-Level
Vontier	Lynn Ross	Chief Accounting Officer (CAO)	Commercial buyer	C-Level
Baker Tilly US	Amy Ward	Principal and Chief People Officer	Economic	C-Level
Baker Tilly US	Sonia Webb	Chief Financial Officer	Financial buyer	C-Level
Gilead Sciences	Andrew Dickinson	Chief Financial Officer	Financial buyer	C-Level
Gilead Sciences	Diane Wilfong	Chief Accounting Officer and Controller	Financial buyer	C-Level
R1 RCM	Lashana Jackson	Chief Human Resources Officer	Economic	C-Level
R1 RCM	Mindy Blandford	Chief Accounting Officer (CAO)	Commercial buyer	C-Level
Brink’s	Elizabeth Galloway	EVP & Chief Human Resources Officer	Economic	C-Level
Brink’s	Berend Jan van der Wal RC	CFO Benelux	Financial buyer	C-Level
Brookdale	Jaclyn Cremisi Pritchett	Chief Human Resources Officer	Economic	C-Level
Brookdale	Dawn Kussow	Chief Financial Officer	Financial buyer	C-Level
Skechers	Brijesh Ravindran	VP, Global HR Operations & Total Rewards	Operations buyer	C-Level
Skechers	Marco Nogueira	CFO - Head of Finance - Brazil	Financial buyer	C-Level
Floor & Decor	Heather Havette	Chief Human Resources Officer	Economic	C-Level
Floor & Decor	Bryan Langley	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
Americold Logistics	Ry'van Buchanan	CEO, CFO ,COO Of Rarekut Apparel Clothing Kompany (R.A.C.K) LLC.	Financial buyer	C-Level
Americold Logistics	Christopher Papa	EVP, Chief Financial Officer	Financial buyer	C-Level
Lockton	Travis E. Leonard	Chief Financial Officer	Financial buyer	C-Level
Lockton	Claire Morgan	Chief Operating Officer, People Solutions UK & Lockton Insurance Brokers Ireland	Operations champion	C-Level
Brown & Brown	James Jiloty	Chief People Officer - Arrowhead Intermediaries	Economic	C-Level
Brown & Brown	Paul M. Gallagher	Global Chief Accounting Officer & Controller	Financial buyer	C-Level
BDO USA	Roland Reimink	Chief Financial Officer	Financial buyer	C-Level
BDO USA	Rachel Bradford-Mundt	Director, Human Resources	Economic	Director
UT Southwestern Medical Center	Jeremy Falke	Chief Human Resources Officer	Economic	C-Level
UT Southwestern Medical Center	Matt Rosamond	Chief Financial Officer	Financial buyer	C-Level
Crowe	Katie Hamada	Chief People Officer and Principal	Economic	C-Level
Crowe	Jay VanSickle	CFO	Financial buyer	C-Level
EisnerAmper	Mary Drever	Fractional CFO and Head of Outsourced Finance	Financial buyer	C-Level
EisnerAmper	Candice Wilson	Managing Director - Strategic CFO Advisory	Financial buyer	Director
Elara Caring	Laura Hamrick	Chief People Officer	Economic	C-Level
Elara Caring	John McMahon	Chief Financial Officer	Financial buyer	C-Level
Petco	Sabrina Simmons	Chief Financial Officer	Financial buyer	C-Level
Petco	Larry Rutkowski	Executive Vice President Chief Financial Officer	Financial buyer	C-Level
Grocery Outlet	Andrea Bortner	Chief Human Resources Officer	Economic	C-Level
Grocery Outlet	Ian Ferry	Chief Financial Officer	Financial buyer	President/Vice President
KKR	Alberto Autmezguine	Managing Director and Bermuda CFO	Financial buyer	C-Level
KKR	Rosina Lavazza	Chief Financial Officer	Financial buyer	C-Level
lululemon	Meghan Frank	Interim Co-CEO and Chief Financial Officer	Financial buyer	C-Level
lululemon	Jacqueline Misshula	Vice President, People & Culture (Human Resources), Business Partnering	Economic	President/Vice President
Rent-A-Center	Donavon Corliss	Vice President Human Resources	Economic	President/Vice President
Rent-A-Center	Karen Scranton	Senior HR Director	Commercial buyer	Director
Syneos Health	Simon Bartle	Chief Human Resources Officer	Economic	C-Level
Syneos Health	Michael Bonello	Executive Vice President and Chief Financial Officer	Financial buyer	C-Level
McLaren Health Care	Carissa Burton	Senior Vice President Human Resources	Economic	President/Vice President
McLaren Health Care	Fred Korte	Regional VP and CFO McLaren Flint and Lapeer	Financial buyer	President/Vice President

See your full ADP TAM,
scored and SDR-ready.

A 30-minute working session covering your Tier-1 accounts, the signals behind each score, and territory-ready exports for your SDRs.

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