ICP Playbook

How to find Series A Fintech companies hiring AEs

A fintech company hiring its first AEs is building outbound from scratch. Every tool in the sales stack is being selected for the first time.

Step 01

Qualify

5 filters to separate signal from noise

Step 02

Source

4 tools, what each gives and misses

Step 03

Prioritize

Signal priority table

Step 04

Automate

What Landbase returns for this ICP

Qualifying filters

Run every account through these 5 filters before it touches your CRM. An account should pass at least 4.

12moRequired

Funding recency

Series A companies move faster. After 12 months, the first sales stack is already built.

How to verify

Crunchbase: Series A + last 12 months + fintech.

30-150Required

Headcount

Under 30: too early, founder selling. Over 150: past first AE hire stage, team is established.

How to verify

LinkedIn company page: check employee count.

2+Required

Open AE roles

Two or more AE roles means they are building a sales team, not replacing one person.

How to verify

Greenhouse/Lever: filter for Account Executive titles.

B2B

B2B sales motion

Must be B2B fintech (not consumer). JD should mention enterprise, mid-market, or B2B buyers.

How to verify

Read AE JD for B2B, enterprise, or mid-market mentions.

$1-8M

ARR range

Below $1M: pre-revenue. Above $8M: past Series A stage. $1-8M is the first outbound window.

How to verify

Crunchbase or ~$80-120K ARR per employee at this stage.

ⓘ

Scoring shortcut: Series A fintech companies posting 2+ AE roles within 6 months of raising are building their first outbound engine. Highest urgency for tooling.

Source-by-source breakdown

Here's how most teams piece this together manually. What each source gives you, what it misses, how long it takes, and what it costs.

PitchBook Fintech Vertical

Funding + Firmographics~40 min$$$

✓

Filter by Series A + fintech + last 12 months. Better fintech classification than Crunchbase. Shows round size, investors, and growth trajectory.

✗

No hiring data. Expensive subscription. Cannot tell if they are building outbound.

Crunchbase Pro

Funding + Firmographics~45 min$49/mo

✓

Filter by Series A + last 12 months + fintech/payments. Export company name, funding amount, headcount.

✗

No hiring data. Expensive subscription. Cannot tell if they are building outbound.

LinkedIn Sales Navigator

People + Hiring~60 min$99/mo

✓

Real-time AE job postings. People search finds founders or first VP Sales. JDs reveal whether they are building B2B or B2C sales.

✗

No funding data. Cannot filter by Series A. Many early-stage companies do not post on LinkedIn first.

AngelList / Wellfound

Startup Jobs~30 minFree

✓

Series A fintech companies post AE roles on AngelList before LinkedIn. Shows company stage, funding, and team size alongside job listings.

✗

Smaller database than LinkedIn. Not all companies maintain their listing. Some listings are outdated.

4-5h

Total manual time per list build. Series A companies are harder to find because they have less public data and smaller teams.

Signal priority

Same ICP, completely different buying windows. Use this to rank your list.

Signal	What it means
2+ AE roles posted in last 14 days	Building first sales team. Every tool from CRM to sequencing is being selected now.
First VP Sales or Head of Sales hired	Sales leader hired to build the team. They are selecting every tool in the stack.
Series A closed 2-10 months ago	Past incorporation updates, now hiring. AE hiring peaks months 2-10 post-raise.

High-priority: call this week

Example: Strong-fit account

Matches all filters, multiple signals firing

GTM hiring: recent3+ roles openNew sales leader

Multiple P1 signals firing. Building a sales team under new leadership. Reach the decision-maker within 48 hours while tool selection is active.

Low-priority: set a reminder

Example: Wait-and-watch account

Matches some filters, weak or early signals

1 role postedRecently funded

One signal, too early. Just raised, small team. Likely a backfill, not a build-out. Set a 90-day reminder and check back when hiring accelerates.

What Landbase returns for this exact ICP

Everything above (the qualifying filters, the source cross-referencing, the signal timing) is what Landbase does automatically.

Step 1: Describe your ICP in plain language

app.landbase.com

Find companies matching my ICP filters that are hiring GTM roles, scored by signal strength

Scanning 1,500+ enrichment fields across your TAM

Funding databases, job boards, tech stacks, and org charts cross-referenced in seconds

Step 2: Review qualified, signal-enriched accounts

278 accounts · 750 verified contacts5/5 filters · Signals attached · Scored

Company	Contact	Signals	Fit
Acme Corp Series B, 180 emp	Sarah Chen VP Sales · Verified	GTM hire: 5d 3 roles open New VP Sales	94
TechFlow Series B, 310 emp	Marcus Rivera CRO · Verified	New CRO: 38d CRM migration 4 GTM roles	91
BuildRight Series A, 125 emp	Priya Patel Head of Sales · Verified	Hiring: 11d Funded 6mo ago	87
SignalStack Series B, 240 emp	James Kim VP Revenue · Verified	4 GTM roles G2 comparison	84

Step 3: Push to your CRM in one click

↓

Push qualified accounts to Salesforce

Enriched accounts + verified contacts

Push to CRM →

We'll run your ICP on the call

Pick the ICP your team is building lists for right now. We'll type it into Landbase and show you the qualified accounts, contacts, and signals that come back.