Warm intro

An introduction passed through a mutual connection, raising response rates substantially.

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Frequently asked questions

How much does a warm intro lift reply rate?
3 to 10x compared to cold. The exact lift depends on the introducer's relationship strength with both parties. A mutual respect intro converts higher than a perfunctory "happy to introduce."
What's the best way to ask for a warm intro?
Make it easy for the introducer. Provide a one-paragraph email they can forward, with context on why the intro is valuable to BOTH parties (not just to you). Lazy intro requests get ignored.
Should you always prefer warm intros over cold outreach?
For top-priority accounts: yes. For broad coverage: no. Warm intros don't scale beyond your network. Most B2B teams should run both, with warm intros reserved for Tier-A accounts where the conversion math justifies the relationship cost.
How do you build a warm-intro network?
Help people first. The teams with the strongest intro networks have spent years giving intros to others. Asking for intros without having given them is how you burn the bridge.
Does Landbase help with warm intros?
Yes. By surfacing mutual connections at target accounts (using LinkedIn data your team has connected). The signal isn't just "who knows this prospect" but "who at the customer team has the strongest connection."