Frequently asked questions
What does net new logo mean?
A first-time customer, as distinct from expansion within existing accounts. NNL is the cleanest measure of acquisition efficiency.
Why does net new logo matter for B2B revenue teams?
Net new logo sits upstream of pipeline decisions. Teams that get it right route SDR time toward the right accounts, message buyers in the right window, and forecast revenue with higher confidence. Teams that ignore it spray and pray, miss the buying window, and forecast on intuition.
How is net new logo used in practice?
Modern revenue teams operationalize net new logo by ingesting it into the CRM, scoring it against the ICP, and triggering downstream outreach when defined thresholds are crossed. The signal is the trigger; the action belongs to the SDR or AE working that account.
How is net new logo different from adjacent 0a0c000c7064c40b79b9c3b9d456635b concepts?
Net new logo is one specific surface inside the broader 0a0c000c7064c40b79b9c3b9d456635b stack. It pairs with adjacent concepts (firmographic fit, intent, scoring, sequencing) but has a distinct operational definition and a specific moment in the buying journey where it applies.
How does Landbase apply net new logo?
Landbase treats net new logo as a first-class signal inside its GTM infrastructure. It is exposed through the Landbase CLI and API so RevOps engineers and GTM teams can build automated, signal-based motions on top of it instead of waiting for a monthly export.