Frequently asked questions
Why are job change signals so high-converting?
New executives buy. They have political capital to spend on tooling changes, they're under pressure to show wins fast, and they often want to bring familiar vendors with them. Reply rates on job-change triggered outreach run 3 to 5x baseline.
What's the right window to act on a job change?
30 to 90 days post-start. Earlier than 30 days they're in onboarding; later than 90 they've made initial vendor decisions and the window closes. Day 45 to 75 is the sweet spot for new-tool conversations.
What's the right message for a champion who just changed jobs?
Acknowledge the move, reference the work you did together previously, and propose a specific way the product applies to their new mandate. Don't pretend you're a stranger; existing relationships convert far better than cold restarts.
Where do job change signals come from?
LinkedIn updates, news mentions, press releases, and HR tools like Lattice/BambooHR for customer accounts. LinkedIn has the broadest coverage; the lag is typically 1 to 2 weeks after the actual start date.
How does Landbase fire job change signals?
As a triggered alert within 48 hours of a LinkedIn profile update for any contact in the customer's CRM. The signal includes the previous role, new role, and any other prior context Landbase has on the person.
.png)
.png)