Daniel Saks
Chief Executive Officer
The AR/VR industry raised $3.28 billion across 117 deals from 2022-2025, but in 2025 alone, just three companies captured 76% of all funding—signaling a dramatic shift toward next-generation form factors and AI-powered experiences. As smart glasses shipments surge 247.5% year-over-year and healthcare AR grows at 33.9% CAGR, the fastest-growing AR/VR companies are those pioneering new form factors, proving clinical ROI, and integrating AI capabilities. For go-to-market teams in the immersive tech space, identifying and reaching these high-growth companies requires sophisticated audience discovery. Agentic AI platforms like Landbase now enable teams to build targeted lists using natural-language prompts like "AR/VR startups that raised funding in 2025" to find and qualify prospects instantly.
Meta dominates the consumer AR/VR landscape through its Reality Labs division, offering Meta Quest VR headsets and Ray-Ban Meta smart glasses. The company has achieved near-total dominance of the consumer VR market with its Quest ecosystem and is rapidly expanding into AR with its smart glasses partnership with Ray-Ban. Meta's strategy includes opening its Horizon OS platform to third-party manufacturers to become the "Android of VR."
Meta is a publicly traded company (NASDAQ: META). As a public company, it raises capital through public equity and debt markets rather than venture funding rounds. The company invests over $16 billion annually in Reality Labs R&D.
XPANCEO is developing the world's first all-in-one smart contact lens with XR displays and health monitoring capabilities. The Dubai-based startup aims to bypass traditional AR glasses entirely by creating a next-generation form factor that integrates seamlessly with the human eye. The company's technology represents a fundamental shift from wearable devices to embedded AR experiences.
Apple defines and leads the premium spatial computing category with its Vision Pro device, which the company brands as a "spatial computer" rather than a traditional VR headset. Launched in February 2024 in the US and expanded internationally in June 2024, the Vision Pro sets new benchmarks for display quality, user experience, and ecosystem integration in the high-value segment of the AR/VR market.
Apple is a publicly traded company (NASDAQ: AAPL). As a public company, it raises capital through public equity and debt markets rather than venture funding rounds. The Vision Pro launched in February 2024 in the US.
Luma AI transforms text descriptions into high-quality 3D models for games, AR, and VR applications through its generative AI platform. The Palo Alto-based startup addresses a major bottleneck in AR/VR development—the expensive and time-consuming process of creating 3D assets—by enabling creators to generate photorealistic 3D content from simple text prompts or video inputs.
Varjo develops professional XR headsets with human-eye resolution for mission-critical applications in aerospace, automotive, defense, and simulation training markets. The Helsinki-based company's XR-4 Series headsets and XR-4 Secure Edition (TAA-compliant for classified environments) serve organizations where visual fidelity is paramount for training and simulation.
Rokid combines AI-powered voice interaction with AR smart glasses for both enterprise and consumer applications. The Hangzhou-based company offers products like Rokid AR Spatial and Rokid Max 2, plus the Rokid Station Google-certified Android TV device, creating an ecosystem approach that spans warehouse logistics, remote assistance, and consumer entertainment.
Osso VR provides immersive procedural-skills training for healthcare professionals, with peer-reviewed research showing 300% higher procedural competence compared to traditional training methods. The San Francisco-based company serves over 100,000 healthcare professionals with its Osso Loop™ platform, which includes self-guided, assessment, and collaborative training modes.
Sesame is developing AI-powered smart glasses with conversational agents, founded by original Oculus co-founders Brendan Iribe and Nate Mitchell. The stealth-mode startup focuses on intelligent conversational AI assistants rather than just display devices, representing the next evolution beyond current display-focused AR glasses.
Microsoft leads enterprise AR/MR solutions through its HoloLens 2 hardware and comprehensive software ecosystem including Dynamics 365 Mixed Reality, Azure Spatial Anchors, and Mesh for Teams. The company focuses exclusively on enterprise applications in manufacturing, healthcare, defense, and engineering, establishing AR/MR as an essential tool for the future of work.
Microsoft is a publicly traded company (NASDAQ: MSFT). As a public company, it raises capital through public equity and debt markets rather than venture funding rounds. The company focuses on enterprise applications with HoloLens 2 and Dynamics 365 Mixed Reality.
VITURE develops consumer AR smart glasses with Sony micro-OLED displays, capturing 52% of the US XR smart glasses market. The company raised $100 million in 2025 to support global expansion following its US market success, positioning itself as a key growth player in the fastest-growing AR hardware category.
The AR/VR industry is experiencing unprecedented growth driven by several key factors. The global market is projected to reach $138.6 billion by 2032, growing at 19.2% CAGR, with smart glasses shipments surging 247.5% year-over-year in 2025. Healthcare AR leads vertical expansion at 33.9% CAGR, while enterprise adoption accelerates with 75% of Fortune 500 companies using VR for training.
This rapid growth creates significant opportunities for go-to-market teams to identify and engage with high-potential AR/VR companies. Platforms like Landbase's agentic AI enable teams to discover these companies using natural-language prompts such as "healthcare AR startups with recent FDA clearance" or "AR/VR companies that raised funding in 2025." With 1,500+ unique signals including funding rounds, hiring activity, and technology stack changes, teams can build targeted prospect lists instantly and export up to 10,000 AI-qualified contacts without requiring a login.
This list highlights companies that demonstrate exceptional growth based on:
All companies included have been verified as actively operating with current products and services, with funding data confirmed from 2024-2025.
The AR/VR companies featured in this list represent significant opportunities for B2B vendors, investors, and partners. However, identifying and qualifying these high-growth companies requires sophisticated audience discovery capabilities that go beyond traditional database queries.
This is where agentic AI platforms like Landbase become essential. Instead of manually filtering through complex databases, go-to-market teams can use natural-language targeting to find companies matching specific criteria:
Landbase's GTM-2 Omni agentic AI interprets these plain-English prompts and uses 1,500+ unique signals to build and qualify audiences instantly. The platform combines firmographic, technographic, intent, hiring, and funding data to ensure precise targeting, delivering AI-qualified exports ready for immediate activation in existing tools.
For teams looking to engage with the fastest-growing AR/VR companies, this approach dramatically reduces time-to-value from days to seconds, enabling more strategic and timely outreach to high-potential prospects.
Augmented Reality (AR) overlays digital information onto the real world, enhancing what users see through devices like smart glasses or mobile phones. Virtual Reality (VR) creates completely immersive digital environments that replace the real world, typically experienced through headsets that block out physical surroundings. Mixed Reality (MR) combines elements of both, allowing digital objects to interact with the real world in real-time. Each technology serves different use cases, from AR's practical applications in navigation and training to VR's fully immersive gaming and simulation experiences.
Healthcare is experiencing the fastest vertical expansion at 33.9% CAGR, with applications in surgical navigation, medical training, and patient rehabilitation proving measurable ROI. Enterprise training is another major growth area, with 75% of Fortune 500 companies adopting VR for workforce development, demonstrating up to 78% better learning outcomes versus traditional methods. Consumer electronics, particularly smart glasses, is surging with 247.5% year-over-year growth in 2025. Manufacturing, aerospace, and defense sectors are also seeing significant adoption for simulation and remote collaboration applications.
AR/VR companies secure funding through venture capital investments, with recent mega-rounds indicating strong investor confidence in next-generation form factors and AI integration. In 2025 alone, three companies captured 76% of all XR funding, with XPANCEO and Sesame each raising $250M. Typical funding stages range from seed rounds ($1M-$10M) for early concept validation to Series A ($10M-$50M) for product development, Series B ($50M-$100M) for market expansion, and Series C+ ($100M+) for scaling established businesses. Healthcare AR companies often achieve higher valuations due to FDA clearance creating defensible moats in regulated markets.
Rapidly growing AR/VR companies face several critical challenges including hardware manufacturing complexity with supply chain constraints, user adoption barriers due to unfamiliar form factors, and content creation bottlenecks that limit application development. Companies like Luma AI are addressing content challenges through generative AI, while healthcare-focused companies like Augmedics and Osso VR must navigate FDA approval processes. Market competition is intensifying, with Meta commanding 74.6% market share in AR/VR hardware, making differentiation through AI capabilities and vertical specialization increasingly important for emerging players.
B2B companies can identify high-growth AR/VR startups using natural-language targeting platforms like Landbase, which enable simple prompts such as "AR/VR companies that raised funding in 2025" to discover relevant prospects. These platforms leverage 1,500+ unique signals including funding rounds, hiring activity, technology stack changes, and market events to build precise audience lists. Teams can export up to 10,000 AI-qualified contacts instantly without requiring a login, dramatically accelerating go-to-market efforts. This approach reduces prospecting time from days to seconds while ensuring targeting accuracy based on firmographic, technographic, and intent data.
Tool and strategies modern teams need to help their companies grow.
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