Clay Pricing 2026: Plans, Costs, and What You Pay

Clay's base self-serve packages in 2026 are Free, Launch (starting at $185/month), and Growth (starting at $495/month), with expandable Action and Data Credit tiers and custom Enterprise pricing for large teams. Clay overhauled its entire pricing structure on March 2026, replacing three self-serve tiers with two new plans, cutting data marketplace costs 50-90%, and introducing a dual credit system that separates Data Credits from Actions.

If you are researching Clay pricing right now, the numbers across older articles covering Starter, Explorer, and Pro plans are outdated. This guide covers every current plan, the new credit system, real per-enrichment costs, additional fees to budget for, and total cost of ownership at different team sizes. It draws on data from Vendr, G2, Cleanlist, LaGrowthMachine, and Salesmotion to give you the full picture.

Key Takeaways

• Clay's new Launch plan starts at $185/month with 2,500 Data Credits and 15,000 Actions. The Growth plan costs $495/month with 6,000 Data Credits and 40,000 Actions.
• Data marketplace costs dropped 50-90% across most enrichment providers in the March 2026 update.
• CRM integrations, HTTP APIs, and Web Intent features moved from the former $800/month Pro plan down to the $495/month Growth plan.
• Enterprise pricing is custom and not published; third-party benchmarks vary. Clay raised $100M in Series C funding at a $3.1B valuation from CapitalG, Sequoia Capital, and Meritech Capital in 2025.
• The platform subscription represents only a portion of total cost of ownership once you factor in LinkedIn Sales Navigator, email sequencing, and CRM tools.

How Much Does Clay Cost in 2026?

Clay's self-serve plans in 2026 range from free to $495/month at their base tiers, with expandable credit packages at each level and custom Enterprise pricing for teams operating at scale. After the March 11, 2026 pricing overhaul, Clay now charges through two separate credit types: Data Credits (for purchasing enrichment data from its marketplace) and Actions (for platform operations like running workflows and routing requests).

The entry-level paid plan, Launch, costs $185/month billed monthly or $167/month on annual billing. The Growth plan costs $495/month or $446/month annually. Both represent a significant restructuring from the previous Starter ($149), Explorer ($349), and Pro ($800) tiers.

Clay Pricing Plans Breakdown

Here is a side-by-side comparison of every Clay pricing plan available as of March 2026.

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All plans include unlimited user seats. Pricing scales primarily by usage, through both Data Credits and Actions, rather than by seat count, which is a meaningful distinction from per-seat platforms in the B2B data enrichment space.

Free Plan

Clay's free tier provides 100 Data Credits and 500 Actions per month. It includes unlimited seats and tables, multi-provider waterfall enrichment across providers like Clearbit, People Data Labs, and Hunter.io, Claygent (Clay's AI research agent), and the Clay Sequencer for basic email outreach. Tables are capped at 200 rows.

The free plan is the best way to test Clay's interface and understand credit consumption. However, 100 Data Credits only covers a small number of fully enriched contacts; exact output depends heavily on provider mix and workflow depth. Apollo and Lusha both offer free tiers with more generous allowances for basic enrichment. It is impractical for production workflows.

Launch Plan ($185/month)

The Launch plan targets individuals and small teams automating their first prospecting workflows. At $185/month (or $167/month billed annually), it includes 2,500 Data Credits and 15,000 Actions.

Key additions over the Free plan include phone number enrichment, job change and signal tracking, email campaign integrations with tools like Instantly, Smartlead, and Lemlist, and tables up to 50,000 rows. This plan is the direct replacement for the old Starter tier ($149/month, 2,000 credits), delivering 25% more credits and signal tracking at a $36/month premium.

Growth Plan ($495/month)

The Growth plan is where Clay becomes a full-stack GTM engineering tool. At $495/month ($446/month annually), it includes 6,000 Data Credits and 40,000 Actions.

The critical upgrade here is CRM sync, HTTP APIs, and Web Intent data, features that previously required the $800/month Pro plan. Teams running integrated outbound campaigns with Salesforce or HubSpot need Growth at minimum. The Growth plan also includes Ads audience building and priority support.

This plan represents the best value shift in the March 2026 update. Former Pro plan features are now accessible at $305 less per month.

Enterprise Plan (Custom Pricing)

Clay's Enterprise tier targets GTM teams running at scale; Clay's own FAQ says Enterprise customers typically target more than 20,000 accounts. Enterprise requires annual commitment. Enterprise pricing is custom and not published; third-party benchmarks vary, so you should request a direct quote.

Enterprise includes everything in Growth plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs with Snowflake, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Clay's enterprise clients typically integrate with Salesforce, HubSpot, or Outreach as part of their GTM stack.

Enterprise unit economics are custom and require quote validation, but this tier generally offers the best unit economics for high-volume data operations compared to self-serve tiers.

What Changed in Clay's March 2026 Pricing Update

Clay's March 11, 2026 update was the most significant pricing restructuring since the company's launch in 2017 by Kareem Amin, with Varun Anand later joining as co-founder. Here are the changes that matter.

Three plans became two. The Starter ($149/mo), Explorer ($349/mo), and Pro ($800/mo) tiers were replaced by Launch ($185/mo) and Growth ($495/mo). Existing self-serve customers on legacy plans can keep their current pricing for the foreseeable future, but the deadline to switch between legacy plans is April 10, 2026. After that date, legacy plan changes are locked.

Data costs dropped 50-90%. Clay negotiated volume discounts with data partners and passed the savings to customers. Individual enrichment lookups now cost roughly half to one-tenth of what they cost before. If you were spending $500/month on data credits, that same usage might now cost $50-250/month.

Credits split into Data Credits and Actions. The old single-credit system was replaced by two types. Data Credits are consumed when purchasing data from Clay's marketplace. Actions cover platform operations: routing requests, calling providers, running workflows, and returning results. Actions start at less than $0.01 each.

Failed lookups no longer cost credits. Previously, Clay charged credits even when an enrichment returned no result. The new model only charges Data Credits when data is actually found. Given that B2B databases typically see 20-30% failed lookup rates, this change represents meaningful savings.

Top-up premium was reduced. The markup on additional credit purchases dropped from 50% to 30% over your plan's standard rate.

Pro features moved down. CRM sync, HTTP APIs, and Web Intent, previously locked behind the $800/month Pro plan, are now available on Growth at $495/month.

Clay Credits Explained: Data Credits vs Actions

Understanding Clay's dual credit system is essential for accurate Clay pricing budgeting.

Data Credits are consumed when you purchase data from Clay's enrichment marketplace. Each provider charges a different number of credits. Representative costs on the Growth plan include:

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Source: Cleanlist Clay pricing analysis

Actions cover the platform work Clay performs on your behalf. Every time Clay routes a request, calls a provider, runs a workflow step, or returns a result, it consumes Actions. According to Clay, 90% of customers never exceed their Actions limit. Actions are generally not the constraining resource for most teams.

Credit rollover rules. Data Credits roll over monthly on Launch and Growth plans, but the rollover cap is 2x your monthly allocation. If your total balance exceeds 2x at the start of a billing cycle, it gets capped. Actions do not roll over. Enterprise rollover follows separate rules: up to 15% of prior-year purchased credits if renewed at equal or higher commitment. This means a quiet month followed by a busy quarter has limited flexibility.

Top-up pricing. When you exhaust your monthly Data Credits, you can purchase additional Data Credits at a 30% markup over your plan's standard rate. For example, if your plan values 1,000 credits at $16, top-ups cost approximately $21 per 1,000 credits. Top-ups apply to Data Credits only, not Actions.

Clay Pricing by Team Size

Clay pricing scales primarily by usage, through both Data Credits and Actions, rather than by seat count, so the primary cost driver is how many records you enrich per month and the complexity of your workflows, not how many people are on your team. However, indirect per-user costs exist.

Solo operator or 1-person team. The Launch plan at $185/month covers most solo workflows. Budget $2,220/year for Clay plus $1,200/year for LinkedIn Sales Navigator if you rely on LinkedIn enrichment. Total: approximately $3,400-4,200/year before top-up overages.

Small team (2-5 users). Growth at $495/month is typically necessary once multiple people need CRM sync and shared workflows. At this Clay pricing tier, the per-credit cost becomes more reasonable for teams running multi-channel outreach campaigns. Budget $5,352/year for Clay on annual billing plus $1,200/year per active LinkedIn Sales Navigator user. A 5-person team should plan for approximately $15,000-18,000/year including all ancillary tools such as email sequencing, CRM, and top-up overages.

Mid-market team (6-15 users). Growth plan with frequent top-ups, or early Enterprise engagement. Credit consumption at this scale typically exceeds the Growth plan's 6,000 monthly Data Credits, and data quality issues from failed lookups compound the cost. Annual spend ranges from $15,000-30,000 depending on enrichment volume and tool stack.

Enterprise team (15+ users). Enterprise contracts are the only economical option at scale. Enterprise pricing is custom, but per-credit costs generally drop significantly at higher commitment levels, making it the most economical tier for teams running high-volume prospecting automation.

Additional Costs to Plan For

Clay pricing does not stop at the subscription. Here are the additional costs that affect your annual budget.

• LinkedIn Sales Navigator: Clay's LinkedIn enrichment features require a Sales Navigator subscription at $99.99/month per user, adding $1,200 annually per user. This is the single largest add-on cost for most teams.
• Email sequencing tools: Clay Sequencer handles basic email, but most teams use dedicated tools like Instantly, Smartlead, or Lemlist for production campaigns. Budget $400-600/year.
• CRM subscription: HubSpot and Salesforce both offer multiple pricing tiers that vary by edition and seat count; check current vendor pages for up-to-date pricing, as both have shifted to seat-based models. Budget accordingly based on your team size and CRM edition.
• Top-up credit overages: If you regularly exhaust your monthly allocation, top-ups at the 30% markup add up. A team that buys $200/month in top-ups spends an extra $2,400/year.

Additional tools and considerations:

• Data verification tools: While Clay includes basic verification, some teams add dedicated tools like ZeroBounce or NeverBounce for higher-stakes campaigns. Budget $100-300/year.
• Annual billing lock-in: Annual billing saves 10% but requires a 12-month commitment before you fully understand your actual usage patterns.

The ancillary tool stack typically adds $150-400/month per user on top of Clay's subscription, depending on configuration. Teams evaluating Clay pricing should model the full stack cost, not just the platform fee.

Clay Total Cost of Ownership

The subscription represents only a portion of total cost of ownership. Ancillary tools like LinkedIn Sales Navigator, email sequencing, and CRM subscriptions can match or exceed the platform fee, especially on larger teams. Here is how TCO looks across team sizes using the Growth plan on annual billing as the baseline.

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These estimates assume Growth plan annual billing and moderate credit consumption. Teams with heavy waterfall enrichment workflows or high LinkedIn usage may exceed these figures. The B2B database market continues to shift toward usage-based pricing, making TCO modeling essential. Enterprise customers typically see better unit economics at higher absolute spend.

For context, a current March 2026 Cleanlist analysis estimates a representative 5-step, 500-contact workflow at roughly $325-$600 total, or approximately $0.65-$1.20 per contact on Growth, depending on provider mix and lookup success rate.

How to Get the Best Deal on Clay

Several strategies can reduce your effective Clay pricing burden.

Start with annual billing. Annual plans save 10% and deliver all credits upfront. On the Growth plan, that is a $588 annual savings ($5,940 vs $5,352 effectively).

Negotiate for credits, not discounts. Clay is more likely to increase your credit allotment than reduce sticker price. Ask for additional Data Credits rather than a percentage discount on the subscription.

Use the 14-day free trial strategically. Clay offers a 14-day Pro-level trial with 1,000 credits and no credit card required. Use it to model your actual credit consumption per workflow before committing. Note: tables are limited to 50 rows during the trial and phone enrichment is not available.

Optimize waterfall order. Run cheaper providers first in your enrichment waterfalls. If a $0.05 provider finds the email, you avoid burning credits on $0.15+ alternatives. This is the single most effective way to reduce data enrichment costs.

Bring your own API keys. For providers where you already have a contract, such as Apollo, ZoomInfo, Clearbit, People Data Labs, or Lusha, use your own API keys to bypass Clay's marketplace markup. Note that under the new pricing, Actions are still consumed even with BYOK.

Offer a case study or reference. Users have reported securing 10% discounts by agreeing to participate in a Clay case study or serve as a reference customer.

Monitor failed lookup rates. While the new pricing no longer charges for failed lookups on Data Credits, understanding your success rates helps you choose the right plan tier and avoid over-provisioning.

Signs You May Need a Different Approach

Clay is a powerful enrichment and workflow orchestration platform, but certain situations may call for a different solution.

Your team needs production outbound in days, not weeks. Clay's learning curve is well-documented. G2 reviews consistently describe a real learning curve and non-trivial initial setup. Teams that need to launch outbound campaigns immediately may find the ramp-up time prohibitive.

Enrichment is your primary need, not workflow building. If your main goal is enriching a CRM list and you do not need Clay's workflow automation, dedicated data enrichment platforms can deliver cleaner data at lower per-record cost without the workflow complexity.

You want built-in outreach execution. Clay's Sequencer handles basic email, but production-grade multi-channel outreach typically requires layering additional tools. Teams wanting a single platform that handles prospecting through outreach execution may find the multi-tool requirement frustrating.

Budget predictability is critical. Clay pricing uses a credit-based model that makes monthly costs variable. If your finance team needs fixed monthly forecasts, usage-based models can create budgeting friction. The rollover cap at 2x monthly allocation limits your ability to bank credits for burst-usage months.

You are scaling past high volumes without Enterprise budget. The Growth plan's 6,000 Data Credits may not cover high-volume workflows, and top-up costs can push monthly spend well beyond the base subscription. At this volume, evaluate whether an Enterprise contract or a platform that replaces multiple GTM tools offers better unit economics.

Final Verdict: Is Clay Worth It in 2026?

Clay is the most flexible data enrichment and workflow orchestration platform on the market in 2026. The March 2026 pricing update made it more accessible by cutting data costs 50-90%, moving premium features to the $495/month Growth plan, and eliminating failed lookup charges. For teams that need flexible, multi-provider enrichment waterfalls and custom workflow automation, Clay delivers clear value.

Clay pricing is most justified for technically capable teams willing to invest time in workflow design and multi-provider enrichment orchestration. Solo operators and small teams benefit most from the Launch plan, while teams needing CRM integration should budget for Growth. The sales pipeline complexity of your team determines which tier delivers the best ROI. Enterprise buyers should negotiate directly and request a custom quote.

If you are looking for an AI-native GTM platform that combines 300M+ contacts, signal-qualified leads, and built-in outreach execution in one platform without manual workflow assembly, Landbase was built for exactly this. Book a Demo >

Frequently Asked Questions

How much does Clay cost per month in 2026?

Clay's self-serve plans range from free to $495/month at their base tiers. The Launch plan starts at $185/month ($167/month billed annually) with 2,500 Data Credits and 15,000 Actions. The Growth plan starts at $495/month ($446/month annually) with 6,000 Data Credits and 40,000 Actions.

Is Clay free to use?

Yes, Clay offers a permanent free plan with 100 Data Credits and 500 Actions per month. It includes unlimited seats, multi-provider waterfalls, and Claygent. However, 100 Data Credits only covers a small number of fully enriched contacts, with exact output depending on your provider mix and workflow depth.

What are Clay Data Credits and how do they work?

Data Credits are consumed when you purchase enrichment data from Clay's marketplace. Each provider charges a different number of credits per lookup. For example, a single-provider email lookup costs 2-3 credits while a 3-provider waterfall costs 4-8 credits. Data Credits roll over monthly up to a 2x cap on Launch and Growth plans.

What are Clay Actions?

Actions are the second credit type introduced in March 2026. They cover platform operations like routing requests, running workflow steps, and returning results. Actions start at less than $0.01 each, and Clay reports that 90% of customers never exceed their Actions allocation. Unlike Data Credits, Actions do not roll over.

How much does Clay's Enterprise plan cost?

Clay's Enterprise pricing is custom and not published. Third-party benchmarks vary, so you should request a direct quote from Clay. Enterprise pricing is based on enrichment volume, feature requirements, and contract length. Clay's FAQ indicates Enterprise customers typically target more than 20,000 accounts.

Does Clay offer a free trial?

Yes, Clay offers a 14-day free trial with Pro-level features and 1,000 credits. No credit card is required. Tables are limited to 50 rows during the trial, and phone number enrichments are not available.

What changed in Clay's March 2026 pricing update?

The March 2026 update consolidated three plans (Starter, Explorer, Pro) into two (Launch, Growth), cut data marketplace costs 50-90%, introduced the dual Data Credits and Actions system, moved Pro features to Growth, eliminated failed lookup charges, and reduced top-up premiums from 50% to 30%.

How do Clay credits roll over?

Data Credits roll over monthly on Launch and Growth plans, but the total balance is capped at 2x your monthly allocation. If your balance exceeds 2x at the start of a billing cycle, it gets capped at that limit. Actions do not roll over. Enterprise rollover follows separate rules: up to 15% of prior-year purchased credits if renewed at equal or higher commitment.

Can I still use Clay's old Starter, Explorer, or Pro plans?

Existing self-serve customers on legacy plans can keep their current pricing for the foreseeable future, though Clay has indicated legacy plans may eventually be sunset. The deadline to switch between legacy plans is April 10, 2026. After that date, legacy plan changes are locked and the only option for plan changes is to migrate to the new Launch or Growth tiers.

How much does Clay cost per enriched lead?

The cost per enriched lead depends on your plan tier and workflow complexity. A current March 2026 Cleanlist analysis estimates a representative 5-step, 500-contact workflow at roughly $325-$600 total, or approximately $0.65-$1.20 per contact on the Growth plan, depending on the number of providers queried per contact and your lookup success rate.