Daniel Saks
Chief Executive Officer
AiSDR pricing in 2026 starts at $900 per month on the entry-level Explore plan, with the mid-market Grow plan at $2,500 per month and custom Enterprise pricing available for larger organizations. All standard AiSDR plans are billed on a quarterly commitment, and an annual contract unlocks a 20% discount. This guide breaks down every AiSDR plan, who each one is designed for, how costs scale with message volume, the additional line items to plan for, and the total cost of ownership once you factor in the supporting tool stack most AiSDR customers run alongside it.
If you are researching AiSDR pricing in 2026, whether you are a Series A founder looking at your first AI SDR, a revenue operations leader comparing platforms, or a sales leader trying to model ROI, this page gives you the full picture. Every number cited is linked to its original public source. Pricing can move between quarters, so always confirm current rates with AiSDR directly before signing.
AiSDR's pricing structure has remained consistent, with a few points worth noting for teams comparing current pricing to older reviews or aggregator pages:
If you are reading an AiSDR review or pricing breakdown published before mid-2025, the plan structure should be roughly equivalent, but always confirm message-volume tiers and current plan details with AiSDR directly before signing.
AiSDR publishes two standard plans (Explore and Grow) plus custom Enterprise builds. Unlike many AI SDR tools that charge per seat, AiSDR pricing is driven by message volume, and every plan includes unlimited users. The meaningful variable in AiSDR pricing is how many outbound messages the platform can send on your behalf each month.
Here is the full plan-by-plan AiSDR pricing breakdown based on publicly available data from AiSDR's pricing page, G2's AiSDR pricing page, MarketBetter's 2026 AiSDR review, and Prospeo's pricing guide.
The Explore plan is AiSDR's entry point and is designed for founders, solo GTM leaders, and early-stage teams running their first AI-assisted outbound motion. At $900 per month on quarterly billing, it includes 1,200 AI messages and 1,200 lead search credits per month. According to AiSDR's help center, 1,200 search credits corresponds to approximately 350-400 leads. In published AiSDR case studies, the Explore plan is estimated to produce roughly three booked meetings per month once the system is warmed up.
What's included on Explore:
Best fit: Founder-led sales teams, companies running their first AI SDR pilot, and lean GTM teams that want a managed onboarding experience without a large upfront commitment. The Explore plan is priced at the volume where teams testing product-market fit on outbound can validate whether AI SDR output matches their expectations before scaling up.
The Grow plan is where most mid-market AiSDR customers land. It is publicly listed at $2,500 per month with 4,500 AI messages and 4,500 lead search credits, per AiSDR's pricing page. Teams needing higher message volumes should contact AiSDR directly for custom tier pricing.
Everything included in Explore carries over to Grow, plus the Grow tier adds:
Best fit: Mid-market teams running structured outbound, Series B and C startups with defined ICPs, and teams that have already validated outbound as a channel and are scaling volume.
Enterprise at AiSDR is a custom build. Pricing is based on target volume and negotiated individually, per AiSDR's pricing page. Enterprise customers get access to features that are not available on Explore or Grow.
Enterprise-only features include:
Best fit: Enterprise GTM organizations that need visitor identification, priority feature development, or specific compliance commitments. Note that all plans include unlimited team seats, so seat count is not a pricing driver.
Because AiSDR pricing is driven by message volume rather than seats, the most important budgeting metric is the effective cost per message at each tier. Here is how that math works out based on publicly published plan tiers from AiSDR's pricing page:
Source: Calculated from plan tiers published on AiSDR's pricing page.
The key observation: effective cost per message drops meaningfully as teams move from the $900 Explore plan to the Grow plan. Teams sending consistently high volume get materially better per-message economics by upgrading rather than exceeding their current plan's allowance.
The more meaningful metric for most sales leaders is cost per meeting booked, which depends on message volume, reply rate, and meeting conversion rate. Based on published AiSDR case studies and category benchmarks:
Per-meeting cost aggregated from Luru's pricing breakdown and AiSDR's published case study data. Actual per-meeting cost varies based on ICP tightness, list quality, domain warm-up state, and sequence design.
For procurement teams modeling AI SDR spend against hiring, compare the per-meeting cost of AI SDRs against a human SDR's fully loaded cost (salary, benefits, tooling, ramp time), which is typically materially higher once all factors are included. The per-meeting gap is generally the strongest ROI argument in AI SDR procurement conversations.
Because AiSDR pricing is driven by message volume rather than seats, scaling from one user to fifteen users does not directly multiply your bill the way per-seat tools like Apollo, Outreach, or Salesloft do. What actually drives AiSDR cost increases is the additional message volume that larger teams generate.
Here is a realistic modeling of how AiSDR cost scales as team size and outbound volume grow:
Source: Plan tiers from AiSDR's pricing page. Teams with volume requirements between published tiers should contact AiSDR directly for custom pricing.
A useful way to model it: AiSDR message volume is roughly equivalent to the daily outbound capacity of the team you would otherwise hire. A single human SDR typically sends 40-60 personalized outbound messages per day, or roughly 800-1,200 per month. So a 4-person SDR team's equivalent output is 3,200-4,800 messages per month, which maps to the Grow plan.
It is worth noting that "messages" in AiSDR's pricing counts every outbound touch: first-touch emails, follow-ups, and LinkedIn messages all draw from the same pool. Because most modern outbound sequences use 6-8 touches per prospect across email and LinkedIn combined, the prospect-to-message ratio is typically 1:6 to 1:8. A team prospecting 500 net-new contacts per month will consume 3,000-4,000 messages purely on sequence execution, before any replies or reactivation touches. Budget accordingly when mapping your target prospect volume to an AiSDR plan tier.
Teams that exceed their plan's message allowance will see campaigns pause, per AiSDR's help center. At that point, you can either upgrade to a higher tier or wait for your credits to renew. AiSDR may also offer an option to purchase additional credits; confirm current overage rates directly with AiSDR.
Beyond the core AiSDR pricing tiers, there are a handful of additional costs customers should factor into their annual budget. These are standard in the AI SDR category and are worth planning for upfront.
Message allowance limits. If you exceed the message allowance on your plan, campaigns pause and you can upgrade or wait for renewal, per AiSDR's help center. AiSDR may offer the option to pay for additional credits; contact AiSDR for current overage rates before budgeting for overages.
Additional mailboxes and domains. AiSDR includes mailbox and domain setup with each plan, but this is not unlimited. Per AiSDR's help center, AiSDR generally provisions 6 mailboxes across 2 domains for every 1,000 messages sent monthly, and each additional domain (3 mailboxes) costs $99/month.
Quarterly billing commitment. All standard AiSDR plans are billed on a quarterly commitment. There is no month-to-month option, and no free trial is available. This is important for cash flow planning: onboarding a new team means committing three months of fees upfront, even before the AI ramps into full production.
30-60 day ramp-up period. AiSDR's onboarding involves email domain warm-up, which typically takes 30-60 days before the system is operating at full sending volume. That means the first month of billing will generate lower-than-steady-state results. This ramp is standard across cold email platforms, not AiSDR-specific, but it is worth budgeting for on the first-quarter P&L.
Supporting tool stack. AiSDR handles email, LinkedIn, and calling outreach (via Aircall integration or other supported dialers), but most customers continue to run a CRM (HubSpot, Salesforce) and sometimes a separate data enrichment tool. These costs are covered in detail in the Total Cost of Ownership section below.
Annual commitment discount. AiSDR offers a 20% discount for customers who sign a full annual contract upfront instead of quarterly. In absolute terms, the Explore plan annualizes to $10,800/year quarterly versus $8,640/year annual, and the Grow plan annualizes to $30,000/year quarterly versus $24,000/year annual.
The feature matrix below shows what ships with each AiSDR plan. All data is sourced from AiSDR's pricing page, AiSDR's help center, and G2's AiSDR pricing page.
Note: AiSDR publicly documents a performance dashboard with email, LinkedIn, call, response-rate, and meetings-booked metrics across all plans. Calling support is available via Aircall integration and other supported dialers. Teams needing complex multi-branch sequence logic beyond the standard pre-built playbooks may need to evaluate Enterprise or alternative platforms.
A common mistake when budgeting for an AI SDR is looking only at the subscription fee. The realistic annual cost of running an AI SDR motion includes the platform itself, the CRM that houses the data, the enrichment and verification tools that keep lists clean, and the deliverability infrastructure that keeps emails landing in inboxes.
Here is a realistic TCO model for a mid-market team running AiSDR on the Grow plan at 4,500 messages per month. Every line item reflects public pricing from the respective vendor.
Source: Aggregated from vendor pricing pages. Note that HubSpot Sales Hub Professional pricing is $90/seat/month billed annually or $100/seat/month billed monthly, with a $1,500 one-time onboarding fee per HubSpot's sales pricing guide. Aircall requires a 3-license minimum, per Aircall's pricing page. MarketBetter's cost analysis notes that once you add email infrastructure and data enrichment, supporting costs can add materially to the base subscription price.
The TCO estimate above is a realistic mid-market scenario; your actual costs will vary based on seat counts, vendor discounts, and which supporting tools you already run. Enterprise teams running AiSDR at higher message volumes plus fuller CRM deployments will see higher TCO.
One TCO line item that often catches teams by surprise is sending domain setup. Most AiSDR customers provision 3-5 dedicated sending domains (separate from their primary corporate domain) to protect deliverability. Each domain requires its own DNS records, SPF/DKIM/DMARC configuration, and 2-4 weeks of warm-up before high-volume sending begins. At roughly $12-$20 per domain per year plus warm-up tooling, the infrastructure layer adds a small but recurring line item. Teams that skip this step and send from their primary domain risk deliverability damage that can take months to repair.
Another variable worth modeling is message efficiency. List quality strongly shapes sequence performance: a well-enriched, ICP-tight list typically produces meaningfully higher reply rates than a broad, unfiltered list at the same message volume. For AiSDR customers, this means the real cost-per-meeting metric depends as much on list quality as on the subscription tier.
AiSDR publishes list pricing, and the primary publicly documented discount lever is the annual commitment. Here is how to approach procurement.
Commit annually for the 20% discount. AiSDR publicly advertises a 20% discount on annual prepay, per AiSDR's pricing page. On the $2,500/mo Grow plan, that saves $6,000 annually. If you are confident in the platform after a pilot quarter, annual is the single biggest lever.
Negotiate message volume, not price. AiSDR may be more flexible on message volume included at a given tier than on the headline price. When signing an annual contract, ask whether additional message volume is available at the same price point. This is effectively a discount on your per-message cost and may be easier for the vendor to approve than a headline price cut.
Use the pilot quarter as leverage. AiSDR's quarterly billing structure effectively functions as a 90-day pilot. Use the end of your first quarter as a natural negotiation point: you will have real performance data (meetings booked, pipeline generated, open and reply rates) and the vendor will have incentive to retain you into annual.
Ask about multi-year pricing. If you have already validated the platform over a pilot quarter and expect to run outbound at the same volume for the foreseeable future, ask whether multi-year commitments unlock additional savings beyond the standard 20% annual discount.
Request a waived ramp-up. If you are coming in with already-warmed sending domains, ask for a discount on the first month or a credit for the ramp-up period. This may be available for teams that have run cold email before.
Request three customer references with ICPs matching yours. Before signing any AI SDR contract, ask for three reference calls with current customers whose ICP and sales motion resemble yours. The per-meeting cost in AiSDR's published case studies ranges from $140 to $300, and reference calls with similar-profile customers are the fastest way to validate which end of that range is realistic for your motion.
Bundle the sending-domain infrastructure into onboarding. Domain purchase, DNS setup, and initial warm-up can be a 20-40 hour workstream for an in-house ops team. Ask AiSDR's GTM engineer to handle the domain provisioning and DNS configuration as part of onboarding, and most teams will absorb this without additional fees on annual contracts.
AiSDR works well for a specific profile of customer, specifically teams that want a managed, dedicated-engineer AI SDR experience and that fit cleanly into pre-built playbook structures. There are scenarios where a different approach makes more sense.
You need phone as a primary, deeply integrated channel. AiSDR supports calling via Aircall integration and other dialers, but calling relies on third-party dialer tools rather than a fully native dialer. If your GTM motion depends on outbound calling as a deeply integrated primary lever, which is common in industries like staffing, insurance, and real estate, you may want a platform with a more tightly native phone experience.
You need highly custom signal logic or complex branching. AiSDR runs on pre-built playbooks. If your outbound depends on complex, custom if-then branching based on specific buyer signals (for example, routing prospects based on proprietary scoring models or bespoke enrichment logic), you will likely need a more configurable platform or an Enterprise plan with custom playbooks.
You want to consolidate data and outreach in one platform. AiSDR has its own contact database, but most customers run it alongside a separate data provider, a separate enrichment tool, and a separate CRM. If reducing your vendor count and consolidating onto a single AI-native GTM platform is a priority, you should evaluate all-in-one platforms that combine data, intelligence, and outreach execution.
You cannot commit to quarterly billing. If your budget cycle requires monthly flexibility, for example, you are running a 30-day pilot before a budget approval meeting, AiSDR's quarterly-minimum commitment may not fit.
You need custom compliance terms without going Enterprise. Custom compliance terms are an Enterprise-plan feature at AiSDR. Teams with mid-market compliance requirements sometimes find themselves pushed to Enterprise pricing primarily for the compliance terms rather than the additional features. Note that SOC 2 Type 2 documentation is available on the Grow plan, per G2's AiSDR pricing page.
AiSDR is a credible, well-supported AI SDR platform with transparent published pricing, strong dedicated-engineer onboarding, and a feature set spanning email, LinkedIn, and calling outreach. It carries a 4.6/5 G2 rating across 90 reviews, and the $900/month Explore entry point makes AiSDR pricing one of the more accessible managed AI SDR options for founders and lean GTM teams. For mid-market SDR organizations running structured outbound, the Grow plan at $2,500/mo delivers a reasonable per-message cost at $0.56 per message, particularly when combined with the 20% annual discount.
AiSDR works well when your GTM motion fits its pre-built playbook structure, email and LinkedIn are your primary channels (with calling as a supported secondary channel via Aircall or other dialers), your team wants a managed engagement with a dedicated GTM engineer rather than a self-serve tool, and your message volume fits within the published plan tiers. Teams that need more customization, a deeply native phone dialer, or a fully consolidated data-plus-outreach platform should expand their evaluation set beyond AiSDR.
If you are looking for an AI-native GTM platform that combines 300M+ contacts, signal-qualified leads, and built-in outreach execution in one platform, Landbase was built for this.
AiSDR pricing starts at $900 per month on the Explore plan (1,200 AI messages), with the Grow plan at $2,500 per month (4,500 AI messages), and Enterprise on custom pricing via sales call, per AiSDR's pricing page and Prospeo.
No. AiSDR does not offer a free trial. The lowest-commitment entry point is the Explore plan at $900/month on quarterly billing, which effectively functions as a 90-day pilot.
AiSDR is billed on a quarterly commitment by default. An annual commitment is available and comes with a 20% discount on the monthly rate.
When you hit your sending credit limit, campaigns pause and you can either upgrade your plan or wait for your credits to renew, per AiSDR's help center. You may also have the option to pay for additional credits; confirm current overage rates with AiSDR directly.
The Explore plan at $900/month includes 1,200 AI messages and 1,200 lead search credits per month, unlimited seats, mailbox/domain setup, a dedicated GTM engineer, 24/7 Slack support, HubSpot and Salesforce integration, Calendly integration, bounce verification, email warm-up automation, calling support via Aircall or other dialers, and access to AiSDR's contact database, per AiSDR's pricing page.
The Grow plan adds higher message volume (4,500 AI messages and 4,500 lead search credits), AI-driven multimedia content (video, voice notes, memes in sequences), AI account scoring, SOC 2 Type 2 documentation on request, and priority GTM engineer access.
Enterprise-only features include website visitor identification, custom playbooks beyond the pre-built templates, priority feature requests, custom SLA and compliance terms, and a dedicated customer success FTE beyond the baseline GTM engineer.
Total cost of ownership for AiSDR on the Grow plan includes the CRM, phone dialer (if not already using Aircall or another dialer), email warm-up tooling, and supporting data enrichment on top of the subscription. MarketBetter's category analysis notes that supporting costs can add materially to the base subscription price. See the TCO section above for a detailed vendor-sourced cost model.
AiSDR typically takes 30-60 days to reach steady-state output because of the email domain warm-up process, per MarketBetter's 2026 AiSDR review and Coldreach's AiSDR review. First-month results are typically lower than steady-state; budget accordingly.
AiSDR publicly offers a 20% annual prepay discount, per AiSDR's pricing page. Beyond that, sales teams may have flexibility on message volume at a given tier and other terms when signing annual or multi-year commitments. Always ask about current options during the sales conversation.
Based on AiSDR's pricing page, the Explore plan's effective per-message cost is $0.75 per message ($900 / 1,200 messages), and the Grow plan is approximately $0.56 per message ($2,500 / 4,500 messages). A 20% annual billing discount applies when committing annually rather than quarterly.
Cost per meeting depends on the plan tier, list quality, and meeting conversion rate. Using the Explore plan as a baseline ($900/month for approximately 3 meetings/month from published case studies), cost-per-meeting works out to roughly $300 as a simple derivation. On the Grow plan (~11 meetings/month), cost-per-meeting is approximately $227. Actual results vary based on ICP fit, list quality, and sequence design.
Published ROI timelines in the AI SDR category suggest 2-3 months to positive ROI once sending domains are warmed and the system reaches steady-state output. The first 30-60 days are typically a domain warm-up period where output is below steady state, so most teams see their first meaningful pipeline contribution in month two, with clear ROI by the end of the first quarterly billing cycle.
Yes. The Explore plan includes 1,200 lead search credits per month, and the Grow plan includes 4,500 lead search credits per month, per AiSDR's pricing page and AiSDR's help center. Lead search credits are used for targeted enrichment lookups against AiSDR's built-in contact database. Note that lead search credits are not unlimited; they match the number of AI message credits on each plan.
AiSDR provides SOC 2 Type 2 compliance documentation on request for customers on the Grow plan and above, per G2's AiSDR pricing page. Teams with procurement or security-review requirements should confirm current certification status directly with AiSDR before signing.
Yes. AiSDR supports calling via its native Aircall integration and also provides guidance on using other dialers. Call metrics are tracked in AiSDR's performance dashboard alongside email and LinkedIn metrics.
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