Daniel Saks
Chief Executive Officer
Comprehensive analysis compiled from extensive research on multi-channel marketing effectiveness, omnichannel performance, and B2B outreach optimization
Omnisend found that campaigns using three or more channels earned a 287% higher purchase rate compared to single-channel strategies, representing nearly 4x improvement in conversion performance. This dramatic increase occurs when businesses coordinate touchpoints across email, LinkedIn, phone, and other channels rather than relying on individual channel efforts. The performance gap demonstrates why modern GTM teams increasingly adopt platforms that orchestrate multi-channel sequences automatically, eliminating manual coordination while maximizing engagement opportunities. Source: Omnisend – Marketing Statistics
Companies implementing comprehensive omnichannel customer engagement strategies report significant sales revenue growth advantages compared to non-omnichannel companies. This growth reflects the compound benefits of consistent cross-channel presence, unified customer experiences, and strategic touchpoint optimization. Organizations leveraging AI-powered GTM platforms that automate omnichannel orchestration capture these benefits while reducing operational complexity and resource requirements. Source: Capital One Shopping – Statistics
Research indicates 73% of retail consumers are omnichannel shoppers using multiple channels throughout their purchasing journey. This behavior extends beyond retail into B2B contexts where buyers expect seamless transitions between research, evaluation, and purchase channels. Success requires unified data platforms enabling consistent messaging and personalization across touchpoints rather than disconnected channel-specific campaigns. Source: Capital One Shopping – Statistics
Multi-channel marketing strategies lead to 80% higher rates of incremental store visits, demonstrating powerful online-to-offline attribution benefits. This statistic reveals how digital touchpoints influence physical engagement, particularly relevant for businesses with hybrid sales models combining digital outreach with in-person meetings or events. Modern campaign automation platforms track these cross-channel interactions, providing visibility into complete customer journeys. Source: Beehiiv – Marketing Statistics
Omnichannel customers deliver 30% higher lifetime return on investment compared to single-channel customers, translating into substantial long-term revenue advantages. This increased value stems from stronger engagement, higher purchase frequency, and improved retention rates when customers interact across multiple touchpoints. Businesses maximizing lifetime value require platforms capable of maintaining consistent personalization and tracking across all customer interactions throughout extended relationship lifecycles. Source: Lean Summits – Omnichannel Campaigns
Litmus reports email marketing generates $36 for every dollar invested, achieving 3,600% return on investment. This exceptional ROI persists despite channel saturation and declining engagement rates, maintaining email's position as a cornerstone channel for B2B outreach. Organizations implementing AI-driven personalization within email campaigns report even higher returns through improved targeting accuracy and message relevance. Source: Litmus – Email Marketing
Despite proven personalization impact, 86-90% of all sales emails include zero personalization beyond basic name insertion. SDRs demonstrate the lowest personalization rates at just 10.7% while sending 150 emails weekly, achieving only 2.8% reply rates. This massive personalization gap creates competitive advantages for teams utilizing platforms with automated research and hyper-personalized messaging capabilities at scale. Source: Insta Page – Personalization Statistics
Cold email campaigns generate an average 5.1% response rate, serving as the baseline performance metric for B2B outreach efforts. This relatively low engagement rate reflects increasing inbox competition and buyer fatigue with generic messaging. Success requires sophisticated targeting, compelling value propositions, and integration with other channels to break through noise and capture attention effectively. Source: Expandi – LinkedIn Outreach
When properly personalized, email campaigns achieve 6x higher transaction rates compared to non-personalized alternatives. This 600% improvement demonstrates the critical importance of relevant, targeted messaging that addresses specific recipient challenges and contexts. Modern GTM automation platforms leverage AI to generate personalized content at scale, making high-impact personalization feasible across large prospect databases. Source: Insta Page – Personalization Statistics
Sales teams continue directing 90% of outbound efforts toward email despite declining effectiveness and increasing competition for inbox attention. This channel concentration creates vulnerability when email deliverability issues arise or engagement rates decline. Diversified outreach strategies incorporating LinkedIn, phone, and emerging channels prove essential for maintaining consistent pipeline generation. Source: Expandi – LinkedIn Outreach
LinkedIn direct messages generate 10.3% response rates, exactly double the 5.1% average for cold email outreach. This 2x performance advantage reflects LinkedIn's professional context, visible sender credibility, and reduced message volume compared to email inboxes. Teams prioritizing LinkedIn within multi-channel sequences capture significantly higher engagement while building valuable professional network connections beyond immediate sales objectives. Source: Expandi – LinkedIn Outreach
LinkedIn connection request campaigns average 29.61% acceptance rates across industries and target segments. This nearly 30% success rate provides substantial network expansion opportunities when executed strategically with relevant targeting and personalized connection messages. Platforms integrating LinkedIn automation within broader campaign workflows maximize these connection opportunities while maintaining compliance with platform limits. Source: Expandi – LinkedIn Outreach
Combining LinkedIn with email in coordinated sequences generates 3x better conversion rates compared to single-channel approaches. This tripling of performance occurs through strategic message reinforcement, channel preference accommodation, and increased touchpoint frequency without appearing overly aggressive on any single platform. Success requires unified orchestration platforms managing timing, personalization, and response tracking across channels seamlessly. Source: Closely – Outreach LinkedIn
While some data suggests Thursday messages perform well, optimal LinkedIn message timing varies significantly by audience, industry, and geographic location. Testing different send times and days proves essential for maximizing engagement with specific target segments. Automated scheduling within intelligent campaign platforms ensures optimal send timing based on performance data without manual calendar management. Source: Whistle – Multi-Channel Outreach
Sales teams implementing AI-powered LinkedIn automation and personalization report revenue increases up to 1.3x compared to manual approaches. This 30% revenue improvement stems from enhanced targeting accuracy, personalized messaging at scale, and consistent follow-up execution. Modern AI platforms analyze engagement patterns, optimize message timing, and generate contextually relevant content automatically. Source: Closely – Outreach LinkedIn
Despite widespread adoption, only 30% of marketing professionals report major success with multichannel marketing, up from 17% the previous year. This execution gap indicates significant room for improvement through better tools, processes, and strategic alignment. Organizations implementing comprehensive data intelligence platforms with unified analytics achieve substantially higher success rates through improved visibility and optimization capabilities. Source: Okoone – Marketing Challenges
Data quality represents the primary challenge for 37% of marketers developing multichannel strategies, with an additional 27% citing data quantity issues. These data problems cascade into targeting inaccuracy, personalization failures, and attribution difficulties across campaigns. Success requires platforms with built-in data validation, enrichment, and real-time accuracy verification capabilities. Source: Sales Genie – Marketing Statistics
Many marketers struggle with multichannel marketing execution due to technology limitations, resource constraints, and coordination complexity. The gap between strategy and successful implementation highlights the need for integrated platforms that simplify campaign orchestration across channels. Advanced platforms automating campaign workflows enable organizations to overcome these execution barriers more effectively. Source: Sales Genie – Marketing Statistics
Marketing professionals increasingly recognize multichannel marketing's growing effectiveness year-over-year. This confidence reflects improving technology capabilities, better data availability, and accumulated experience optimizing cross-channel campaigns. Organizations adopting modern GTM platforms position themselves to capture these effectiveness improvements ahead of competitors. Source: Sales Genie – Marketing Statistics
Marketing automation tools are viewed as critical to multichannel success by 37% of marketing professionals, reflecting the impossibility of manual coordination at scale. Automation enables consistent messaging, optimal timing, and personalization across channels that would require impossible manual effort. Platforms offering native automation capabilities across email, LinkedIn, and other channels prove essential for sustainable multichannel execution. Source: Okoone – Marketing Challenges
Organizations implementing advanced attribution models report improvements in campaign ROI through better budget allocation and channel optimization. Understanding true contribution values across touchpoints rather than crediting single interactions enables smarter resource allocation. Advanced analytics platforms providing granular attribution visibility enable these optimization opportunities. Source: Lean Summits – Omnichannel Campaigns
Research consistently shows that successful sales require multiple touchpoints across channels, yet many sales representatives stop pursuing opportunities too early. This persistence gap represents missed revenue opportunities that systematic multi-channel follow-up sequences address effectively. Automated follow-up workflows ensure consistent touchpoint execution without manual tracking or reminder systems. Source: Profit Outreach – Sales Statistics
Omnisend research shows that multi-channel campaigns utilizing three or more channels experience 287% higher purchase rates compared to single-channel persistence. This nearly 3x improvement demonstrates the compound benefits of channel diversity in breaking through attention barriers and accommodating communication preferences. Success requires coordinated orchestration ensuring messages complement rather than duplicate across channels. Source: Omnisend – Marketing Statistics
Companies with strong omnichannel strategies report both revenue growth and cost-per-contact reductions. This dual benefit of revenue growth with cost reduction creates compelling ROI for omnichannel investments. Organizations leveraging enterprise GTM platforms with unlimited campaign capacity maximize these compound benefits across their entire prospect universe. Source: Mandala System – Marketing Statistics
Sales professionals report social media achieving strong cold outreach response rates, significantly exceeding traditional email performance in many cases. This performance reflects social platforms' professional context, visible credibility indicators, and lower message saturation compared to traditional channels. Integrated platforms combining social selling with other channels capitalize on these response rates systematically. Source: HubSpot – Sales 2025
Implementing multi-channel approaches increases overall engagement when reaching multiple contacts within target accounts. This improvement occurs through increased visibility, message reinforcement, and higher probability of reaching decision-makers through their preferred channels. Platforms orchestrating account-based campaigns across channels prove essential for capturing these engagement improvements. Source: HubSpot – Sales 2025
SMS marketing delivers strong engagement metrics according to vendor reports, with messages typically read quickly after delivery. This engagement pattern makes SMS increasingly valuable for time-sensitive communications and high-priority prospect engagement. Integration of SMS within broader omnichannel campaigns ensures critical messages reach prospects regardless of email or social media engagement patterns. Source: Optimonk – Marketing Statistics
The multi-channel marketing market demonstrates strong growth trajectories, with industry analysts projecting significant expansion through 2030. This growth rate reflects increasing adoption driven by proven ROI improvements and competitive pressures. Early adopters of comprehensive platforms position themselves advantageously as market maturity accelerates. Source: OpenPR - Market Analysis
Gartner research from 2021 quantifies poor data quality costs at $12.9 million yearly for average organizations, with some experiencing significant revenue losses. These costs accumulate through mistargeted campaigns, wasted advertising spend, and lost sales opportunities from inaccurate contact information. Platforms with real-time data validation and enrichment capabilities help recover these losses while improving campaign performance. Source: Gartner – Poor Data Quality
Sales representatives lose substantial time annually to inaccurate B2B contact data, representing a significant portion of total working time consumed by data verification, correction, and failed outreach attempts. This productivity drain diverts focus from revenue-generating activities. Modern platforms with accurate, verified data eliminate this waste while enabling teams to focus on closing deals. Source: Sales Roads – Cold Outreach
Businesses implementing comprehensive omnichannel strategies report significantly improved customer retention compared to companies without omnichannel approaches. This retention improvement translates into higher lifetime values and reduced acquisition costs. Success requires unified customer data platforms maintaining consistent experiences across all touchpoints throughout customer lifecycles. Source: Capital One Shopping – Statistics
Brands with strong omnichannel strategies report outperforming their competitors on key business metrics. This competitive advantage reflects superior customer experiences, operational efficiencies, and data-driven optimization capabilities. Organizations implementing comprehensive GTM platforms with omnichannel orchestration can achieve similar advantages. Source: Capital One Shopping – Statistics
According to SimpleTexting's vendor survey, 84% of consumers report willingness to receive business SMS messages, marking growth since 2021. This increasing acceptance opens new engagement channels for B2B and B2C organizations seeking alternatives to saturated email and social channels. Platforms incorporating SMS alongside traditional channels capture these emerging opportunities while maintaining compliance with messaging regulations. Source: SimpleTexting – Marketing Statistics
Research reveals 97% of consumers have abandoned purchases due to inconvenience, with 83% rating convenience as more important than five years ago. This heightened expectation for frictionless experiences extends into B2B contexts where buyers expect consumer-grade simplicity. Multi-channel strategies accommodating buyer preferences and removing friction points prove essential for conversion optimization. Source: Beehiiv – Marketing Statistics
Convenience influences more than half of all shopping decisions, with 52% of consumers identifying it as a primary factor. This preference drives adoption of omnichannel strategies enabling seamless transitions between research, evaluation, and purchase phases. Businesses providing consistent, convenient experiences across channels capture disproportionate market share from less sophisticated competitors. Source: Beehiiv – Marketing Statistics
Multi-channel marketing campaigns using three or more channels achieve 287% higher purchase rates compared to single-channel strategies according to Omnisend research, representing nearly 4x improvement in conversion performance. Companies implementing omnichannel engagement see significant revenue growth advantages compared to non-omnichannel approaches.
LinkedIn messages achieve 10.3% response rates, about double email's 5.1% average response rate according to vendor benchmarks. When combined strategically in multi-channel sequences, LinkedIn and email together deliver 3x better conversion rates than either channel alone.
Only 30% of marketers report major success with multichannel marketing, though this represents improvement from 17% the previous year. Execution challenges persist despite growing confidence in multichannel effectiveness.
Email marketing averages $36 for every dollar spent (3,600% ROI) according to Litmus research. SMS shows strong engagement metrics with high open and read rates according to vendor reports, though both channels prove most effective when integrated within coordinated multi-channel campaigns.
Research shows that successful B2B sales typically require multiple touchpoints across channels, with persistence being key to conversion. Multi-channel sequences using 3+ channels achieve 287% higher purchase rates according to Omnisend, demonstrating the importance of persistent, diversified outreach.
Gartner reports poor data quality costs organizations $12.9 million annually on average. Sales teams also lose significant productivity to data issues, representing substantial time lost to data verification and failed outreach attempts that modern platforms with verified data can help eliminate.
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