Daniel Saks
Chief Executive Officer
The influencer marketing industry has grown to an estimated $32+ billion in 2025, transforming from an experimental tactic to an essential marketing channel with sophisticated technology platforms. As brands navigate this complex landscape, they need solutions that combine AI-powered audience discovery with precise targeting capabilities. For go-to-market teams in the influencer marketing space, platforms like Landbase offer a competitive edge by enabling natural-language targeting to identify ideal customers and build AI-qualified audiences in seconds—critical capabilities when time-to-market determines success.
Agentio is an AI-native platform that automates the entire creator advertising workflow—from discovery and matching to contracting, approvals, delivery, and performance tracking. The platform treats creator partnerships like programmatic media rather than high-touch brand partnerships, enabling brands to scale creator campaigns with the efficiency of traditional digital advertising.
Agentio cuts time-to-first-bid dramatically, reducing the traditional 50-day process to under 1 day with AI-native architecture built from the ground up. The platform provides real-time performance analytics tracking views, clicks, conversions, CAC, ROAS, and LTV. Enterprise validation comes from serving 100+ enterprise customers including Uber, DoorDash, CashApp, and Olipop. Clients like Bombas achieved 5.3x ROAS and 90% net-new customer acquisition.
ShopMy is a creator-first commerce platform that connects influencers with brands to deliver authentic product recommendations and seamless purchasing experiences. The platform operates on a transaction fee model rather than traditional SaaS pricing, aligning its success with actual sales generated through creator partnerships.
ShopMy achieved rare profitable unicorn status with a $1.5B valuation while maintaining profitability since 2024. The platform demonstrates massive scale by generating $1 billion+ annual sales, proving the commercial viability of creator commerce. Strong brand partnerships include major companies like Dunkin Donuts, Dominoes, Amazon, and Uber Eats. Market validation includes ranking #1 overall in GFD Tech100 with a score of 81.8.
CreatorIQ provides an enterprise-grade influencer marketing intelligence platform that combines AI-powered discovery with sophisticated analytics and fraud detection. The platform serves as a comprehensive operating system for managing large-scale influencer programs with deep integrations into existing marketing technology stacks.
CreatorIQ has earned Fortune 500 validation from brands including Disney, Logitech, Unilever, and other major enterprises. The platform offers enterprise-grade reporting with sophisticated analytics and workflow automation for complex campaigns. Recent innovation includes launching the Standardized Metrics Suite in May 2025 to solve creator marketing's measurement gap. Market leadership positions it as an "800-pound gorilla" alongside GRIN in the enterprise market.
GRIN positions itself as the "world's first Creator Management Platform," offering a comprehensive operating system for managing creator relationships and campaigns. The platform integrates product gifting, influencer payments, and e-commerce attribution into a single workflow, making it particularly valuable for direct-to-consumer brands.
GRIN pioneered the creator management platform category, establishing a new standard for influencer relationship tools. The platform offers seamless e-commerce integration with deep Shopify capabilities for direct revenue tracking. An all-in-one workflow manages the entire creator lifecycle from discovery to payment. Enterprise adoption includes leading DTC brands leveraging comprehensive platform capabilities.
Upfluence offers a comprehensive influencer marketing platform with a massive database, multi-platform tracking, and deep e-commerce integrations. The platform serves mid-market brands looking to scale influencer campaigns across Instagram, TikTok, YouTube, and Facebook from a unified dashboard.
Upfluence provides comprehensive platform capabilities combining discovery, tracking, and e-commerce integration in one solution. A strong enterprise client base includes Amazon, Marriott, Asics, Universal Pictures, OMEGA, Mercedes-Benz, HP, Shiseido, and Herman Miller. Recent AI innovation came with the launch of an AI-powered content tool in January 2024. The platform occupies the mid-market sweet spot as the go-to platform for brands scaling influencer campaigns.
HypeAuditor is a 100% AI-powered influencer marketing platform focused on analytics and fraud detection. The platform uses proprietary algorithms to identify fake followers and engagement fraud with industry-leading accuracy, making it essential for brands concerned about ROI and brand safety.
HypeAuditor offers industry-leading fraud detection with 95.5% accuracy in identifying fake followers and engagement fraud. Brand safety focus maintains brand image strength for luxury clients through rigorous authenticity verification. The proprietary Audience Quality Score (AQS) provides comprehensive fraud detection. Accessible pricing starts at $299/month, making enterprise-grade verification accessible to smaller brands.
Aspire focuses on building long-term creator relationships rather than one-off campaigns, offering a hybrid model that combines robust SaaS capabilities with optional managed agency services. The platform emphasizes authentic partnerships and community building between brands and creators.
Aspire emphasizes a relationship-first approach focusing on long-term creator partnerships versus transaction-focused campaigns. The hybrid service model combines robust SaaS with optional managed agency services for flexibility. Strategic partnerships include a Shopify partnership announced in March 2024, enabling merchants to discover and collaborate with influencers. DTC brand focus makes it particularly strong with e-commerce and direct-to-consumer companies.
Sprout Social Influencer Marketing (formerly Tagger) offers an enterprise influencer marketing suite integrated with comprehensive social media management capabilities. The platform combines AI-powered topic-led creator search with brand-fit and brand-safety scoring for comprehensive campaign management.
The platform integrates with Sprout Social's comprehensive social media management suite used by thousands of brands worldwide. AI-powered innovation features AI-driven topic search that goes beyond simple keywords. Recent rebranding as "Sprout Social Influencer" in February 2025 signals strategic positioning. Enterprise market strength serves enterprise brands and agencies with comprehensive capabilities.
Beehiiv is a newsletter platform competing with Substack that serves creators looking to build direct audience relationships and monetize through subscriptions and advertising. The platform has expanded beyond basic newsletter functionality to include ad networks and strategic partnerships.
Beehiiv secured strong 2024 funding with $33 million Series B ($32M VC + $1M crowdfund). Active M&A strategy includes acquiring Typedream in May 2024 to expand capabilities. Creator economy focus serves the growing newsletter and content creator segment of the influencer ecosystem. Strong investor backing comes from Lightspeed Venture Partners, New Enterprise Associates, and Sapphire Ventures.
Modash specializes in influencer discovery and audience data, offering the largest raw database of creator profiles with competitive pricing for growing teams. The platform focuses on providing precise audience insights and verified engagement metrics for data-driven influencer selection.
Modash is recognized as "Best Overall" for Creator Discovery & Audience Data. The massive verified database offers 250M+ creator profiles across Instagram, TikTok, and YouTube. Budget-friendly pricing at $199-499/month with 14-day free trial makes it accessible to startups and small teams. Strong practitioner endorsements from Reddit users praise it as "pure search engine".
Later Influence (formerly Mavrck) offers a comprehensive influencer marketing platform with unique survey capabilities for market research and content syndication tools for repurposing creator content. The platform serves both startups and enterprise brands with scalable pricing and features.
Later Influence provides unique survey capabilities allowing brands to survey influencers for product development insights. Enterprise client validation includes serving Disney, Netflix, and Crocs. Content syndication features include tools to repurpose creator posts across marketing channels. The comprehensive feature set combines ambassador programs, referral tools, and market research in one platform.
Influur combines AI-powered influencer marketing capabilities with fintech tools, offering predictive analytics for campaign performance and financial technology integration for platform users. The platform represents the next generation of influencer marketing technology with its unique AI + fintech approach.
Influur offers an innovative AI + fintech combination with a unique approach merging predictive AI with financial technology. Most recent Series A funding secured $10 million in November 2024. Strong VC backing from Point72 Ventures and HTwenty Capital indicates investor confidence. Emerging player potential represents the next wave of influencer marketing innovation.
The influencer marketing technology landscape is undergoing rapid transformation driven by AI innovation, platform consolidation, and evolving brand requirements. The market's expansion reflects the maturation of influencer marketing from experimental tactic to essential marketing channel.
Key trends shaping the industry include AI-native platforms commanding premium valuations, as demonstrated by Agentio's $340M valuation and Influur's $10M Series A. Creator-first commerce models are achieving scale with platforms like ShopMy demonstrating $1.5B valuations while maintaining profitability. Enterprise platforms are adding AI capabilities to remain competitive, with Upfluence and CreatorIQ rapidly integrating advanced features.
For B2B companies serving this market, the ability to quickly identify and engage with the right prospects is critical. This is where agentic AI platforms like Landbase become essential, enabling teams to use natural-language prompts to discover ideal customers based on 1,500+ unique signals including funding rounds, hiring activity, and technology stack changes.
This list highlights companies that demonstrate strong growth momentum and market validation through recent funding activity in 2024-2025, which serves as the clearest objective indicator of growth momentum in this space. Companies were selected based on market validation through strong enterprise client bases, user adoption metrics, or industry recognition. Innovation and technology including AI capabilities, unique features, or recent product launches differentiate selected platforms from competitors. Growth indicators like valuation increases, year-over-year growth rates, and expansion metrics were considered where available. Relevance to B2B GTM teams ensured selection of companies that influencer marketing technology providers would target as potential customers or partners.
For the companies featured in this list—and the B2B organizations that serve them—AI-powered go-to-market capabilities are becoming essential for competitive advantage. Influencer marketing technology companies need to quickly identify and engage with potential customers, partners, and investors in a crowded marketplace.
This is where platforms like Landbase's VibeGTM interface provide critical capabilities including natural-language targeting using plain-English prompts like "Marketing Directors at influencer marketing platforms with 50-200 employees that raised funding in the last 6 months." Real-time signals provide access to 1,500+ unique data points including recent funding rounds, hiring activity, technology stack changes, and conference attendance. AI qualification automatically qualifies prospects based on fit and timing signals, ensuring teams focus on the most promising opportunities. Instant activation enables teams to export up to 10,000 contacts instantly without requiring a login, enabling immediate outreach through existing channels.
By combining comprehensive company data with natural-language targeting, influencer marketing technology companies can accelerate their growth by building targeted prospect lists in seconds instead of days, identifying companies undergoing digital transformation or platform migrations, finding brands actively investing in influencer marketing technology, and connecting with decision-makers at the optimal time based on real-time intent signals.
AI contributes to influencer marketing platforms through fraud detection with 95.5% accuracy at platforms like HypeAuditor, predictive campaign performance analytics at Influur, automated creator matching and contracting at Agentio, and AI-powered content recommendations launched by Upfluence in January 2024. These AI capabilities reduce manual work, improve ROI, and enable brands to scale influencer campaigns with the efficiency of traditional digital advertising, transforming what was once a high-touch process into an automated, data-driven workflow.
Influencer marketing startups typically progress through standard venture capital funding stages including Seed rounds for product development, Series A like Influur's $10M in November 2024 for market validation, Series B such as Agentio's $40M in November 2025 for scaling, and Series C like ShopMy's $70M in October 2024 for market leadership. Enterprise platforms like CreatorIQ have raised $80M total across multiple rounds to achieve market dominance. Funding amounts and valuations have increased significantly as the sector matures and demonstrates commercial viability.
Small businesses can leverage influencer marketing technologies through budget-friendly platforms like Modash at $199-499/month or Later Influence with affordable options for pre-revenue startups, which offer enterprise-grade features at accessible price points. They can also benefit from creator-first platforms like ShopMy that operate on transaction fee models rather than upfront SaaS costs, aligning platform fees with actual sales generated. For B2B companies serving small businesses, Landbase's free audience discovery enables natural-language targeting to identify these prospects efficiently based on firmographic and intent signals.
Career opportunities in the influencer marketing technology sector include AI/ML engineering for building fraud detection and matching algorithms, data science for analyzing campaign performance and audience insights, product management for developing platform features, sales and account management for serving enterprise clients, and customer success for ensuring platform adoption. Companies like Agentio founded in 2023 represent the new generation of AI-native platforms creating these opportunities, while established players like CreatorIQ founded in 2014 offer career paths in mature enterprise environments with opportunities for specialization in creator economy and marketing technology.
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