Daniel Saks
Chief Executive Officer
The account-based marketing (ABM) landscape is experiencing unprecedented growth, with the market projected to expand from $1.15 billion in 2026 to $2.02 billion by 2031, growing at an 11.94% CAGR. This surge is driven by B2B organizations' increasing need for precision targeting in competitive markets. While traditional data providers offer basic filtering capabilities, the next generation of ABM platforms leverages AI to identify high-intent accounts based on real-time signals. Agentic AI platforms like Landbase are redefining audience discovery by enabling teams to find and qualify prospects using natural-language prompts, delivering AI-qualified exports that integrate seamlessly with existing sales and marketing tools.
Demandbase pioneered the ABM category in 2006 and offers a comprehensive ABX (Account-Based Experience) platform that spans marketing, sales, and customer success. The platform combines AI-powered account identification, predictive scoring, real-time intent data, and engagement analytics to help enterprises orchestrate personalized experiences across the entire customer journey.
Demandbase pioneered the ABM category with the longest-standing platform in the space and proven enterprise adoption. The full-stack ABM platform provides end-to-end coverage versus point solutions. Customers achieve 171% increase in average contract value compared to generic marketing approaches.
Demandbase has raised $320 million+ in total funding and maintains strong enterprise market position as the category-defining ABM platform.
6sense offers a Revenue AI platform that provides predictive intent data and dark funnel visibility, identifying accounts weeks before they directly engage with a company. The platform uses AI to predict buying stages across complex buying groups and provides visibility into accounts actively researching solutions.
6sense delivers AI-first architecture versus bolt-on AI features, providing superior predictive capabilities. The platform offers dark funnel visibility that helps teams engage accounts before competitors. Strong performance in SaaS and enterprise tech sectors demonstrates product-market fit with sophisticated buying committees.
6sense has established strong market presence in the AI-native ABM segment with proven enterprise adoption.
Terminus provides a multi-channel ABM orchestration platform that coordinates campaigns across display advertising, social media, email, and chat. Following its November 2024 merger with DemandScience, the combined entity now offers end-to-end ABM capabilities from data and identification to engagement and measurement.
The November 2024 DemandScience merger combined data assets with engagement orchestration for a comprehensive ABM suite. Mid-market focus addresses an underserved segment with simpler implementation than enterprise platforms. Strong Salesforce and HubSpot integrations enable seamless workflow integration.
Terminus completed a strategic acquisition with DemandScience in 2024, creating a comprehensive ABM platform positioned for accelerated growth.
Bombora operates a data co-op that collects behavioral signals from millions of B2B websites to provide real-time intent data. Its Company Surge product measures research intensity on specific topics, helping ABM teams identify accounts actively in-market for solutions.
Bombora's proprietary data co-op model with thousands of B2B partners provides unique intent signals not available elsewhere. The platform serves as a foundational layer for other ABM platforms, with many integrating Bombora data to enhance their targeting. Real-time intent tracking across thousands of B2B topics enables proactive engagement.
Bombora serves as critical infrastructure for the ABM industry, providing the intent data backbone that enables precise account targeting across the ecosystem.
Madison Logic specializes in content-led ABM through its content syndication platform tied to target account lists. The company leverages a global publisher network to distribute thought leadership content to specific accounts, with multi-touch reporting to measure engagement across the buying journey.
Madison Logic's media-led ABM approach with strong publisher network reach addresses content-driven buying processes. Specialization in complex industries requires thought leadership and education. Global reach supports enterprise ABM programs across international markets.
Madison Logic dominates the content-driven ABM approach, essential for complex B2B sales requiring education and thought leadership to move prospects through the buying journey.
RollWorks (part of NextRoll, Inc.) offers an account-based advertising platform with strong HubSpot and Salesforce integration. The platform provides journey stages with pipeline tracking, display advertising, and engagement tracking, serving both SMB and enterprise segments through its Elastic ABM solution.
RollWorks' Elastic ABM solution serves both SMB and enterprise segments effectively. The platform offers precise account segmentation using firmographic, technographic, and intent data. Look-alike modeling enables target account expansion based on best customers.
RollWorks demonstrates fastest growth in the mid-market segment with proven ROI metrics including 52% faster deal closing and 170% increase in opportunities.
Clearbit, now branded as HubSpot Breeze Intelligence following its acquisition by HubSpot, provides real-time B2B data enrichment, website visitor identification, and form shortening with automatic data capture. The platform reduces form friction while maintaining data quality for ABM programs.
HubSpot's acquisition validates the market importance of data enrichment in ABM. Data enrichment forms the foundational layer for ABM targeting and personalization. The platform reduces form friction while maintaining data quality, improving conversion rates.
Clearbit's acquisition by HubSpot demonstrates the strategic importance of data enrichment in ABM, enabling fastest growth through expansion into HubSpot's massive customer base.
Metadata.io offers an automated demand generation platform that focuses on AI-driven optimization for B2B paid media campaigns. The platform automates campaign execution across paid channels and optimizes for ROI, helping demand generation teams scale their ABM efforts.
Metadata.io's automation-first approach addresses the growing need for efficient demand generation. Specialization in paid media efficiency is crucial for ABM program performance. AI-driven optimization helps teams achieve better ROI from paid channels.
Metadata.io addresses the fastest-growing need for AI-powered campaign automation in ABM, helping teams scale their paid media efforts efficiently.
N.Rich provides a full-funnel ABM platform with real-time intent signals for proactive targeting and simple multichannel campaign design. The platform offers granular analytics and transparent reporting to align sales and marketing teams around account engagement.
N.Rich delivers simplicity in multichannel campaign orchestration, reducing complexity for teams. Transparent reporting facilitates sales and marketing alignment on account progress. Focus on engagement optimization based on audience behavior improves results.
N.Rich represents emerging European ABM players bringing simplified approaches to complex orchestration, addressing the need for accessible ABM solutions.
What They Do
Landbase leverages agentic AI through its GTM-2 Omni model to enable frictionless audience discovery and qualification. Users describe their ideal customer profile in natural language (e.g., "CFOs at enterprise SaaS companies that raised funding in the last 30 days"), and the platform returns AI-qualified exports of up to 10,000 contacts instantly. The platform combines 300M+ contacts and 24M+ companies with 1,500+ real-time signals including firmographic, technographic, intent, hiring, and funding data.
Why They're Important
Landbase's agentic AI approach democratizes sophisticated audience targeting through natural-language interfaces. The platform delivers 4-7x higher conversion rates by engaging signal-qualified leads versus traditional prospecting. Free, no-login audience builder makes ABM accessible to teams of any size.
The ABM market is undergoing a fundamental transformation driven by AI and automation. Traditional approaches that relied on static firmographic data and manual list building are being replaced by dynamic, signal-driven platforms that identify accounts based on real-time intent and engagement. This shift is particularly important as 87% of organizations now use AI in ABM and 94% of B2B leaders consider capturing buyer signals critical.
The fastest-growing ABM platforms share several key characteristics:
Platforms like Landbase's VibeGTM interface exemplify this evolution by enabling teams to build targeted audiences in seconds rather than days. By leveraging 1,500+ unique signals across firmographic, technographic, intent, hiring, and funding data, these next-generation platforms help teams focus on high-intent prospects when they're most receptive to engagement.
This list highlights established leaders and emerging innovators that demonstrate genuine growth momentum in the ABM space. Selection criteria included:
The inclusion of Landbase reflects its genuine innovation in agentic AI for GTM, not client relationship considerations. The platform's approach to natural-language audience discovery represents a significant evolution in how teams identify and qualify prospects.
The ABM landscape will continue evolving toward more autonomous, AI-driven approaches. The fastest-growing platforms are moving beyond simple data provision to offering predictive insights and automated orchestration. Key trends include:
These capabilities are essential as B2B buying processes become increasingly complex and self-directed. By the time most buyers contact sales teams, 70% of research is already complete, making early identification and engagement critical for success.
Platforms that combine rich data with intelligent automation will lead the next phase of ABM evolution, helping teams cut through the noise and engage the right accounts at the right time with the right message.
Fast-growing ABM companies secure funding by demonstrating clear product-market fit, strong customer retention, and differentiated technology. Landbase's $30 Million Series A co-led by Picus Capital and Sound Ventures validated investor confidence in agentic AI for GTM automation. Companies that show measurable ROI—like RollWorks customers achieving 52% faster deal closing—are particularly attractive to investors in the current market.
Frictionless audience discovery platforms like Landbase offer 4-7x higher conversion rates through signal-qualified lead engagement, ability to build targeted lists in seconds rather than days, and accessibility for non-technical users through natural-language interfaces. The platform's free, no-login audience builder makes sophisticated ABM accessible to teams of any size, while 10,000-contact exports enable immediate campaign activation.
Key leadership includes Daniel Saks, Co-Founder and CEO of Landbase, who previously co-founded unicorn company AppDirect and was named to Forbes 30 Under 30. Chris Golec of Demandbase pioneered the ABM category in 2006 and built the most comprehensive enterprise platform. These leaders bring proven experience in scaling technology services and addressing complex B2B go-to-market challenges.
ABM flips traditional lead generation by starting with identified high-value accounts rather than casting a wide net and qualifying leads afterward. Instead of focusing on individual leads, ABM targets entire buying committees within specific accounts. Modern ABM platforms enhance this approach with real-time intent signals and predictive analytics to identify when accounts are actively in-market, enabling more timely and relevant engagement.
Modern ABM platforms should offer seamless integration with your existing sales and marketing stack. Essential integrations include CRM platforms like Salesforce and HubSpot, email platforms like Gmail and Outlook, and social selling tools like LinkedIn. Landbase offers current integrations with Gmail, Outlook, and LinkedIn, with upcoming integrations for Salesforce, HubSpot, and Pipedrive to ensure AI-qualified audiences can be activated immediately in your existing workflows.
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